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Tag: qr codes in direct mail

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

QR Codes in Direct Mail: Helpful or Error-Prone?

Will QR codes in direct mail increase tracking on your direct mail campaigns and make them more valuable?
In case you didn’t know, QR codes are those little black and white stamps that brands have begun to use on their products and in advertising. The code itself stores additional information and website links that you may not be able to print in your publication or on your advertisement. It can be scanned by anyone with a mobile phone that has an app to read QR codes.

While the idea of QR codes sounds genius, remember that it requires people to download an application in order to scan the code, which is not really an “on-the-go” type of procedure. However, if they are already set up to scan these codes, you can offer your readers above and beyond the printed page.