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Tag: snapchat media

Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.

Observers of

Organic SEO for Publishers Paying Dividends, Study Shows

SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media strategy and thus drive both direct and side-door traffic to your content on desktop and mobile. It’s a science, and one whose formulas take work

Snapchat Media: Changes to Discover

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital publishers would pick the latter, of course, and recent design changes could help them get there.

But, as TheMediaBriefing.com points out, the changes themselves could cause their own consternation – if not with magazine publishers, then possibly with users. As with any social media strategy, there’s a delicate balance. The question is, is it worth the trouble in this case?

We say yes, especially when the trouble is free or close to it. A little experimentation can go a long way. However, over-reliance on any platform can spell trouble.