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Tag: social media marketing plan

SIPA Member Profile: Longenecker Sets Sales for Big Profits

Rick Longenecker, President, Armature Group, Maplewood, N.J.

SIPA: What was your first job out of college and how did you get into this business?
LONGENECKER: I worked at various jobs to pay for my undergrad and graduate degrees, but my first job after graduating was a field sales representative position with Cargill, Incorporated. I was fortunate to find this position through Cargill’s on-campus recruiting efforts.

Blogging with the Stars

Who No’s? Try Saying Yes or Sharing With Others

I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say, “They don’t write them like that anymore”?) “Oh, What a Beautiful Morning,” Everything’s Up to Date in Kansas City,” “All or Nothin’,” “I Can’t Say No.”

Hearing that last song was funny because the art of saying no seems to be quite the fodder for articles these days. Blogger extraordinaire Chris Brogan wrote a piece about it Saturday called “How to Say No” that drew 88 comments and 399 reactions. Here’s an excerpt:

SIPA Member Profile: Mayfield a Strong Presence in UK

Kate Mayfield, Managing Director, Mayfield Solutions Ltd., London

SIPA: What was your first job out of college and how did you get into this business?
MAYFIELD: Marketing Assistant/PA at a tourist office

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
Yes. Seeing yet another badly implemented CRM [customer relationship management] in 2007. Wishing businesses knew what I knew about how to avoid that pain. Starting Mayfield Solutions 18 months later…