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Tag: website memberships

America’s Test Kitchen Media Network Case Study

Boston Common Press, the Publishing Company that Produces PBS TV Show America’s Test Kitchen, Uses the Show’s Viewership to Drive Traffic to its Free Website, Building a Large Database in Which They Market Their Various Print and Online Products

America’s Test Kitchen is a weekly television show on local PBS stations, but it is more than just a cooking show. The TV program and its companion website, AmericasTestKitchen.com, serve as the hub of a well-designed network for Boston Common Press, which produces the show. The program directs the show’s 2.9 million viewers to AmericasTestKitchen.com, where, by requiring registration, the company builds an enormous permission-driven database in to which they market their various products. This strategy makes America’s Test Kitchen one of the most successful practitioners of the Mequoda Network that we have found.