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Tag: what is an email subject line

What is an Email Subject Line?

Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don’t often ask the question of what an email subject line is, because they open and answer emails every day. Every time you get an email, it comes with a subject line. If it’s well-written and clever, it will cause you to open. If it’s descriptive and urgent, it might even cause you to click a link once you’ve opened the email. But for the sake of broadening our glossary of publishing definitions, let’s take this email subject line definition even further.