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Tag: wsj digital

Paywall Experimentation is a Digital Publishing Trend

Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer. FOLIO reports that in July they put “one of its magazine features behind a paywall.

Website Homepage Design Guidelines for Persistent Navigation

Is inconsistent navigation leaving users feeling lost on your site?

With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent navigation. It’s one of 14 points we analyze using the Mequoda Website Scorecard, what we believe to be the top 14 best practices for the running a Mequoda system.

Navigation bars and sidebars are best left constant, regardless of where the user moves on the site. If the navigation tools change, or users have to dig to find the information they want, they are likely to go to a better-designed competitor.

Does your persistent navigation reflect the depth and breadth of your content? Does it provide quick and easy access to customer service? Is it intuitive? Is it consistent throughout your site?

Does the use of sub-domains have any effect (positive or negative) on SEO?

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Does the use of location-based sub-domains have any effect (positive or negative) on SEO or how we are viewed by search engines?  Is there any downside to doing this?  As a way to structure a network of related sites, does this make sense?


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We would  advise going with country specific URLs for 2 reasons:

1. Google is

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?