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Mequoda Systems

Subscription Website Development for Publishers

Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double, even triple, their profits in five years or less by using our proprietary software platform, Haven CXMS™—the only customer experience management system created by publishers, for publishers…custom CMS development at a fraction of the normal cost.

Double—or even Triple—Your Profits with the “Mequoda Method”

Using the “Mequoda Method” marketing and analytics strategy, our clients dominate their niche markets with deployment of our Haven CXMS software. But working with Mequoda isn’t just about buying a software package; it’s a way of doing business—you’ll be equipped with proven “Mequoda Method” strategies for audience-driven, continuous-improvement media and brand management and all the necessary tools to ensure that you succeed and thrive with multiplatform publishing. Join our clients who have doubled, even tripled, their profits in five years or less!

Who We Are

What Makes Mequoda Different and Unique?

Mequoda and our Haven CXMS are unique in the publishing marketplace—there are other available software platforms, but our proprietary system is the only online multiplatform publishing software developed by publishers, for publishers, and regularly maintained and updated by a cooperative of publishers. No need to explain marketing or publishing concepts to staff at Mequoda Systems—we’re publishing and marketing veterans with a team of trained and publishing-oriented software developers who deliver expert solutions for multiplatform publishing systems. With our methodology and system, you’ll stay on top of the latest online publishing and marketing trends and best practices—and our system evolves and improves in real time! No other product offers this level of value and service.

What’s in a Name—Why Mequoda?

Mequoda is a term coined by Internet entrepreneur, website developer, and company founder Don Nicholas, to describe a method for designing and managing successful websites and website networks. Short for “media quote daily,” Mequoda is an approach to building website networks, based on four core principles—ACEM in Mequoda-talk:

Attract: Getting visitors to your website is Step One in building a successful online business. Mequoda’s clients deploy methods that use Search Engine Optimization (SEO) as a key strategy for driving organic traffic, based on a thoroughly researched keyword-phrase universe and perfectly aligned content. Repurposing and optimizing existing print content is also a successful tactic for making your website SEO friendly!

Capture: Once new visitors arrive at your site, capturing their email addresses is the next challenge. And no better way to entice site visitors to hand over email addresses than offering a free report or guide that is aligned with visitors’ topic interests. Maximizing email-capture rates is best achieved with appropriate conversion architecture on your site’s pages, and Mequoda clients are guaranteed this architecture with our Haven CXMS.

Engage: Once you’ve attracted site visitors and captured email addresses, keeping them engaged with your content is the next challenge. Mequoda clients achieve maximum customer engagement and retention rates with regular and powerful email communications—email is the linchpin of any successful Mequoda Haven CXMS.

Monetize: Now you have a relationship with email customers, and you’re poised to sell, sell, sell! Every email communication is a chance to feature a product or service or advertiser…and to offer your customers a chance to buy whatever you have—subscriptions, memberships, books, videos, reports, events, and more!

Mequoda clients use our methodology and system to transform their businesses into niche media brands that dominate their markets.

Get Custom CMS Development, Built Specially for Publishers

If you think you need custom CMS development for your subscription business, think again! We’ve already done it for you—and for dozens of other multiplatform publishers. And forget about hiring an agency to start from scratch—we’ll save you 80% of what you’d otherwise spend for a custom solution, because we already have custom CMS development that’s specifically designed for subscription website publishers and that can be specialized for your needs, your products, and your brand.

Seven Successful Publishing Business Models, Supported by Mequoda’s Haven CXMS

No matter what your multiplatform publishing business looks like, we have a solution for you. Here are seven primary types of business models that have successfully deployed our custom CMS development, Haven CXMS—choose the one that’s right for your business, and then let’s talk about how we can help you:

  • Business Model #1: Premium Magazines Using Haven CXMS
  • Business Model #2: B2C Premium Newsletters or Advisory Services Using Haven CXMS
  • Business Model #3: Trade Magazines and B2B Premium Newsletters or Advisory Services Using Haven CXMS
  • Business Model #4: Free or Controlled-Circulation Magazines Using Haven CXMS
  • Business Model #5: Free Newsletters or Advisory Services Using Haven CXMS
  • Business Model #6: Lead Generation Publishers Using Haven CXMS
  • Business Model #7: Event Publishers Using Haven CXMS

Business Model #1: Premium Magazines Using Haven CXMS

Purpose: To generate paid subscriptions and revenue for a premium magazine business with a robust subscription website.

Our most popular website business model is designed to take consumer magazine publishers boldly forward with a multiplatform 21st-century strategy. In addition to our unique and revolutionary HTML web-magazine edition and support for tablet-based magazine editions, these systems often include Haven’s Directory, Calendar, and Classifieds modules that serve your audience and can also be revenue-generators. And Haven CXMS features all the functionality of our signature website portal that can be leveraged for both premium-subscription development and third-party sponsorships using native, scarcity, exclusivity, and alignment sponsorship programs.

Haven CXMS is also fully compatible with many state-of-the-art subscription fulfillment systems such as Strategic Fulfillment Group, CDS Global, and Palm Coast Data. Our cutting-edge, multiplatform contrast-pricing program, coupled with our Six Sigma direct-marketing program, allows you to dramatically increase your subscription unit sales and average price per subscriber, boosting overall revenue and profits. This Haven CXMS deployment maintains the strong traditions of a dual-revenue strategy, powered by subscriptions and sponsorships and with new revenue streams that can include an online shop for stand-alone products, an event marketing system, and multi-product consumer clubs or memberships.

A prime example of Haven CXMS in use is New England Network, built for Yankee Publishing to promote their venerable and popular regional magazine named Yankee. Like all of these types of systems, Yankee’s website is built to attract, convert, engage, and monetize visitors that results in growing the list of paid magazine subscribers.

Business Model #2: B2C Premium Newsletters or Advisory Services Using Haven CXMS

Purpose: To generate paid subscriptions and revenue for a premium newsletter or advisory service with a robust subscription website.

If your legacy business is powered by premium newsletters or premium advisory services (as they are now so often called), our Haven CXMS is ready to help you succeed. You’ll have all the features of our typical systems to build a massive email database of free subscribers that can be up-sold and cross-sold to all of your premium products. Our system supports individual premium subscriptions and a revolutionary all-access pass that empowers you to sell a high-priced premium product or membership that bundles all of your products in a single offering. Mequoda clients routinely have used this strategy to increase revenues by 50-100% with virtually no additional time, cost, or effort to create new or additional editorial content.

A prime example of Haven CXMS in use is Cabot Wealth Network. Cabot is one of the oldest and most respected independently-owned financial advisory services in the U.S. Cabot sells several premium advisory services, including specialized investment newsletters and memberships, and registrations for an annual Wealth Summit.

Business Model #3: Trade Magazines and B2B Premium Newsletters or Advisory Services Using Haven CXMS

Purpose: To generate revenue and engagement for a business trade magazine or for paid subscriptions to a premium B2B newsletter or advisory service with a robust subscription website.

Many trade associations conduct educational programming through premium newsletters and advisory services and use magazines to generate revenue and content affinity with aligned audiences. B2B premium newsletters and advisory services represent the pinnacle of subscription pricing, often commanding annual membership or subscription fees that range from hundreds to thousands and even tens of thousands of dollars. Our Haven CXMS offers the same features as our other systems to build a massive email database of free subscribers. Our system supports individual premium subscriptions and a revolutionary all-access pass that empowers you to sell a high-priced advisory product or membership bundled together.

A prime example of Haven CXMS in use is Dark Intelligence Group. Until 2015, the organization delivered information exclusively through its print edition which is published 17 times per year. In 2015, the organization launched this business model with a membership subscription website that included both new issues and a 10 year archive. While subscription revenues had been flat for years, the introduction of the website, complete archive and marketing architecture has lifted revenues by more than 25% since launch.

Business Model #4: Free or Controlled-Circulation Magazines Using Haven CXMS

Purpose: To generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website.

If you publish controlled-circulation magazines and are looking to move into a fully integrated multiplatform digital sales strategy, our Haven CXMS is right for you—with all the standard system features plus state-of-the-art HTML web-magazine functionality to serve one or many magazine titles you might have. Market research demonstrates that users prefer web magazines over their application counterparts, based on the fully responsive nature of a web magazine.

Our Haven Gate Publications Manager delivers your online magazine with all the attributes users expect, including a dynamic table of contents, easy navigation from article to article, plus a complete cross-referenced back-issue archive that allows users to browse for content by topic instead of issue. Mequoda clients routinely use their web magazines to anchor native advertising programs that offer sponsors a fully integrated, state-of-the-art content-marketing program. Selling to sponsors has never been so easy when you deliver a value-rich native-advertising program using your Haven CXMS.

A shining example of a Haven CXMS deployment with this functionality is Metro Parent, delivering a free magazine in print and through a responsive HTML web edition—all made possible with their Haven CXMS. Metro Parent’s wide multiplatform distribution is a major asset to sponsors who provide advertising revenue. And additional revenue is generated with Haven’s Calendar and Directory modules.

Business Model #5: Free Newsletters or Advisory Services Using Haven CXMS

Purpose: To generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website.

If sponsorship revenue is your goal and your main focus, our Haven CXMS is the right choice for your organization. Our Haven CXMS supports the entire suite of audience development best practices required to make organic search, email, and social media your primary traffic drivers. With zoned architecture that can easily deploy sponsorship-driven programs that are native, scarce, exclusive, and aligned with your sponsors’ products, your Haven CXMS will be poised to deliver you sponsor revenue!

Some Mequoda clients add the optional, revenue-generating Haven Directory, Calendar, and Classifieds Modules that also add valuable functionality for site visitors.

An example of a Haven CXMS deployed this way is the National Association of Plan Advisors (NAPA), who developed their system, NAPA Net, as an additional revenue stream. NAPA, a large B2B trade organization with multiple divisions, developed this free subscription website to attract more sponsors, and the great news is that it makes money (and has since launch), contributing to margin and the organization’s mission.

Business Model #6: Lead Generation Publishers Using Haven CXMS

Purpose: To generate leads that can be monetized with a robust subscription website.

If your marketplace is all about lead generation, our Haven CXMS will take your business to a whole new level. You’ll start by leveraging the audience-development capabilities that are standard with any Haven System, and then add on fully integrated lead generation and distribution capability that targets new website visitors and your legacy email subscribers. Automation of the system allows you to do more work in less time to grow your leads while customizing the sponsorship experience in a way that has never before been possible.

Investing News Network is a great example of Haven CXMS deployed this way. In order to run a successful lead generation program, this Mequoda client needs to be heavily focused on attracting new leads to their site and capturing their email addresses. Investing News Network’s system does exactly that, through regularly updated and search optimized content, paired with our 3C Zone Architecture, built to convert site visitors into email subscribers and build leads and email lists.

Business Model #7: Event Marketers and Publishers Using Haven CXMS

Purpose: To generate revenue from executive education through seats, tickets, and registrations with a robust subscription website.

If you’re an executive education marketer using direct mail or other paid media to drive event attendance, our Haven CXMS can transform your business processes and dramatically boost your bottom line. Leveraging core Haven System capabilities to build a massive permission database of email subscribers, Mequoda clients are capable of significantly lowering cost-per-order and allowing low-risk launches of more new programs. Haven’s fully integrated audience database leverages user behavior and past event attendance to customize the user experience and allow you to use your marketing inventory in the most efficient manner possible.

This type of Haven CXMS deployment can stand alone for an event-only business, or it can be added to any of the other types of Haven deployments as an additional product line and revenue stream from live events, webinars, and online learning systems.

A great example of a Haven CXMS deployment with this functionality is The Program on Negotiation at Harvard Law School (PON). PON is dedicated to developing the theory and practice of negotiation and dispute resolution and includes faculty, students, and staff from Harvard University, Massachusetts Institute of Technology, and Tufts University. The launch of their Haven CXMS included an abundance of free content and free reports, plus lots of paid products including training materials and executive training programs that comprise the majority of their revenue. Since launching their Haven CXMS, revenues have grown by more than 60%, programs are often filled to capacity and sold out, and new programs and events have been added. Meanwhile, the cost of marketing via direct mail was 32% of the budget; today, their total marketing spend is a mere 14%, with all event tickets now generated from their Haven CXMS and their email list.