Chief Executive Officer
Don Nicholas, CEO of Mequoda Group, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times in 2012. This year more than 100 publishing executives will complete his quarterly Internet Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.
Chief Content Officer
Ed Coburn, CCO of Mequoda Group, is a veteran operator in the field of specialized information services and niche media, with extensive operating experience with both B2B and B2C markets. Previously he was Publishing Director at Harvard Medical School’s consumer health media group, co-founder and Managing Director of Circadian Information, Group Publisher at Cutter Information Corp., and a marketing manager at Cahners Publishing Company. So he has deep, first-hand knowledge of product development, marketing, editorial, publishing technology, organizational development, developing and working with strong brands, and the broad range of other issues publishers face in operating their businesses. As Chief Content Officer and Lead Consultant for Mequoda, Ed is responsible for shaping and implementing Mequoda’s corporate strategy as well as working with Mequoda clients to develop and implement profitable business strategies.
Chief Technology Officer and Lead Architect
Aimee Graeber is Mequoda’s CTO and Lead Architect. She manages all system consulting, design, development, maintenance, training and support for clients. She sets and oversees the implementation of Mequoda System Best Practices for all hosted systems including Bible History Daily, Natural Health Advisory, TSI Network and Mequoda Group. Aimee and her team also work with Mequoda Gold Member Clients to set and oversee the implementation of Mequoda System Best Practices for all hosted systems. Aimee also works with clients who build and manage their own systems. She instructs Mequoda courses on website architecture.
Chief Operating Officer
Laura Pittman, COO of Mequoda Group, is responsible for modeling, budgeting, reporting and analyzing data for Gold Member Clients, including Active Interest Media, NAPA, NHIA, Meredith Corp., and Vida y Salud Media, working directly with them to help them understand the impact of the Mequoda System on their own businesses. Laura is formally trained as an accountant, and is an expert in computer modeling, reporting and business analysis, and is a specialist in project management, fulfillment system reporting and direct marketing. Laura teaches business analysis and modeling at Mequoda events.
As Lead Copywriter of Mequoda Group, Mary Van Doren is responsible for developing marketing copy and design for clients including the Program on Negotiation at Harvard Law School, The Dark Intelligence Group and MPL Communications, and previously worked as Senior Creative Director for Elsevier Business Intelligence. Mary directly tutors clients in SEO content marketing. She has more than three decades of experience in the field in both marketing and journalism.
As Mequoda Group’s Systems Director, Nancy Horan works with clients in the Mequoda Software Services group such as Hoffman Media, Golf Tailor, and Psychotherapy Networker, and to help manage, design, build and deliver best practice Mequoda Online Marketing Systems. She is also responsible for Mequoda’s entire website and its role as a flagship site demonstrating Mequoda best practices to visitors. She is well versed in Mequoda best practices, WordPress, WhatCounts email management software and additional software components that complete a Mequoda System.
Amanda MacArthur, Managing Editor of Mequoda Group, has written over 800 best-practice blog posts and case studies about digital strategy for magazine publishers since 2007. Her in-depth research is presented on our blog, in our free reports and through case studies at our Intensives and Summits. As Managing Editor, Amanda is in charge of daily email newsletters and promotions, blogging, news reporting, keyword research, PR and social media. She maintains a robust editorial calendar that guides our SEO, social media, event and free report production efforts. Amanda has taught Mequoda workshops on blogging, SEO and social media to publishers such as Interweave, Harvard Law School, Black Belt Magazine, Biblical Archaeological Society, Sunset, Videomaker, Psychotherapy Networker and AQHA.
As Mequoda’s Analytics Manager, Norann Oleson is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for Gold Member clients. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for clients including Mr. Food, Farm Progress, Vida y Salud and WatchTime. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.
Julie Ottomano, Operations Manager for Mequoda Group, serves as the liaison between Gold Member staff and Mequoda staff. She sets up meetings, coordinating schedules and travel arrangements while acting as point of contact for directing Gold Member’s questions appropriately.
Designs the basic framework of a system and all the core elements needed for the system to operate optimally. This includes creating site structure task flows and determining design components, while maintaining high-level information architecture best practices. The Systems Architect also facilitates changes to websites while proposing solutions for a top-notch user experience.
User Interface Designer
Creates website designs with the user’s interactive experience in mind. Responsibilities include HTML and visual design prototyping, interface design and usability life-cycle engineering ensuring Mequoda Systems represent the most positive user experience.
Expert in website usability. Responsibilities include preparation, execution and analyzing results of usability testing. Usability Specialists also perform audits of websites to decipher how appealing and user-friendly they are and provide recommendations for improvements.
Responsibilities include writing code for program design and implementation, focused on Google-friendly websites, WordPress systems and dynamic PHP web pages.
Performs keyword research used to build and maintain an organization’s keyword universe. This includes managing the Google Visibility Report (GVR) and the Google Visibility Index (GVI).
Content Marketing Specialist
This individual is familiar with SEO, public relations and social media as it relates to the audience development effort. He or she understands how to use the GVI and keyword universe to identify potential posts, freemiums and other infinity information products used to meet the information needs of existing readers and bringing new visitors to the site while converting them into the community.
Public Relations Specialist
Performs outreach to websites and blogs to further the organization’s brand while informing its publics on pertinent news and data.
Video Production Specialist
Creates video content for Mequoda Group while educating Gold Member clients on developing and incorporating video into their overall online media strategies.
Social Media Specialist
Works directly with Mequoda clients to train their staff in best practices and strategies for social media. This is done one-on-one or in a group setting.
Modeling & Reporting Specialist
Maintains benchmark editions of our Key Metric Dashboard, Google Visibility Report, Email Performance Report, Mequoda Business Models and other Excel based tools. Tracks performance for Mequoda Systems and helps clients forecast the impact of new business practices.
Creates keyword-rich, search-engine-optimized, rapid conversion landing pages, sales letter landing pages and other written components for Mequoda’s Gold Member Clients.
Systems Support Manager
Assists and supports live-hosted clients with questions pertaining to WordPress, WhatCounts, OpenX and other Mequoda best practice software. Responsibilities include software training, issue resolution and research for new functionality requests.
Quality Assurance Manager
Responsibilities include testing the website before launch and when new functionalities are added to make sure everything functions properly. Additional tests are performed on back-end data to make sure it’s updated properly.
Data Center Specialist
Handle server maintenance, network, devices, operating system and application infrastructure components to create a stable environment for Gold Member Clients. The Data Center Manager duties are outsources to Rackspace.
Email Systems Manager
Acts as the client liaison between WhatCounts to deliver ASP solutions and fix website bugs. Other responsibilities include staying current with account information and new features.
Email Delivery Specialist
Provides consultation on getting emails delivered to the recipients’ inbox and the process of switching to WhatCounts while launching a new site. Other duties include consultation on ramp-up plans and the process of getting dedicated IPs white-listed.
Payment System Specialist
Handles questions and support related to PayPal inquiries.