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Mequoda Services Team

Chief Executive Officer and Lead Consultant

Don Nicholas, CEO of Mequoda and Lead Consultant, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing.  His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times last year.  This year more than 100 publishing executives will complete his quarterly Internet Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.

Chief Operating Officer

Laura Pittman, COO of Mequoda, is responsible for modeling, budgeting, reporting and analyzing data for Gold Member Clients, working directly with them to help them understand the impact of the Mequoda System on their own businesses. Laura is formally trained as an accountant, and is an expert in computer modeling, reporting and business analysis, and is a specialist in project management, fulfillment system reporting and direct marketing. Laura teaches business analysis and modeling at Mequoda events.

Chief Content Officer and Lead Consultant

Ed Coburn is a veteran operator in the field of niche media, with extensive B2B and B2C operating experience. Previously he was Publishing Director at Harvard Medical School’s consumer health media group, co-founder and Managing Director of Circadian Information, Group Publisher at Cutter Information Corp., and a marketing manager at Cahners Publishing Company.  He has deep knowledge of product development, marketing, editorial, publishing technology, organizational development, developing and working with strong brands, and other issues facing publishers. Ed is responsible for shaping and implementing Mequoda’s corporate content strategy as well as working with Mequoda clients to develop and implement the Mequoda Method.

Chief Technology Officer and Lead Architect

Aimee Graeber is Mequoda’s CTO and Lead Architect. She is the architect of the Haven Nexus System and manages all system consulting, design, development, maintenance, training and support for clients. She sets and oversees the implementation of Mequoda Best Practices for all hosted systems. Aimee and her team also work with Mequoda Gold Member Clients to set and oversee the implementation of Mequoda System Best Practices for all systems hosted in the Haven Nexus Data Center. Aimee also works with clients who build and manage their own systems.

System Directors

As a Mequoda Systems Director, Nancy Horan works with clients in the Mequoda System Management group to help manage, design, build and deliver best practice Mequoda Online Marketing Systems. She is well versed in Mequoda best practices, WordPress, WhatCounts email management software and other software components that connect with the Haven Nexus System.

Gareth Gunn, a Mequoda Systems Director, is a software engineering expert who works with clients to help manage, design, build and deliver best practice Mequoda Online Marketing Systems. He is also responsible for Mequoda’s entire website and its role as a flagship site demonstrating Mequoda best practices to visitors. He is well versed in Mequoda best practices, systems needs analysis and usability. Component expertise includes WordPress, WhatCounts email management software, integrated e-commerce solutions and other software components that connect with the Haven Nexus System.

Operations Manager

Julie Ottomano, Operations Manager for Mequoda, serves as the liaison between Gold Member staff and Mequoda staff. She sets up meetings, coordinating schedules and travel arrangements while acting as point of contact for directing Gold Member’s questions appropriately.

Analytics Manager

As Mequoda’s Analytics Manager, Norann Oleson is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for Gold Member clients. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for clients. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.

Lead Copywriter

As Lead Copywriter of Mequoda, Mary Van Doren is responsible for developing marketing copy and design for clients and previously worked as Senior Creative Director for Elsevier Business Intelligence. Mary directly tutors clients in SEO content marketing. She  has more than three decades of experience in the field in both marketing and journalism.

Research Director & Managing Editor

Amanda MacArthur is responsible for all the research and articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our  digital publishing handbooks.

Systems Architect

Designs the basic framework of a system and all the core elements needed for the system to operate optimally. This includes creating site structure task flows and determining design components, while maintaining high-level information architecture best practices. The Systems Architect also facilitates changes to websites while proposing solutions for a top-notch user experience.

User Interface Designer

Creates website designs with the user’s interactive experience in mind. Responsibilities include HTML and visual design prototyping, interface design and usability life-cycle engineering ensuring Mequoda Systems represent the most positive user experience.

Usability Specialist

Expert in website usability. Responsibilities include preparation, execution and analyzing results of usability testing. Usability Specialists also perform audits of websites to decipher how appealing and user-friendly they are and provide recommendations for improvements.

Systems Engineer

Responsibilities include writing code for program design and implementation, focused on Google-friendly websites, WordPress systems and dynamic PHP web pages.

Keyword Specialist

Performs keyword research used to build and maintain an organization’s keyword universe. This includes managing the Google Visibility Report (GVR) and the Google Visibility Index (GVI).

Content Marketing Specialist

This individual is familiar with SEO, public relations and social media as it relates to the audience development effort. He or she understands how to use the GVI and keyword universe to identify potential posts, freemiums and other infinity information products used to meet the information needs of existing readers and bringing new visitors to the site while converting them into the community.

Public Relations Specialist

Performs outreach to websites and blogs to further the organization’s brand while informing its publics on pertinent news and data.

Video Production Specialist

Creates video content for Mequoda while educating Gold Member clients on developing and incorporating video into their overall online media strategies.

Social Media Specialist

Works directly with Mequoda clients to train their staff in best practices and strategies for social media. This is done one-on-one or in a group setting.

Modeling & Reporting Specialist

Maintains benchmark editions of our Key Metric Dashboard, Google Visibility Report, Email Performance Report, Mequoda Business Models and other Excel based tools. Tracks performance for Mequoda Systems and helps clients forecast the impact of new business practices.

SEO Copywriter

Creates keyword-rich, search-engine-optimized, rapid conversion landing pages, sales letter landing pages and other written components for Mequoda’s Gold Member Clients.

Systems Support Manager

Assists and supports live-hosted clients with questions pertaining to Haven Nexus CXMS, WhatCounts, OpenX and other Mequoda best practice software. Responsibilities include software training, issue resolution and research for new functionality requests. Responsibilities include software training, issue resolution and research for new functionality requests.

Quality Assurance Manager

Responsibilities include testing the Haven Nexus CXMS before launch and when new functionalities are added to make sure everything functions properly. Additional tests are performed on back-end data to make sure it’s updated properly. Additional tests are performed on back-end data to make sure it’s updated properly.

Data Center Specialist

Handle server maintenance, network, devices, operating system and application infrastructure components to create a stable environment for Gold Member Clients. The Haven Nexus Data Center Manager duties are outsourced to Rackspace.

Email Systems Manager

Acts as the client liaison between WhatCounts to deliver ASP solutions and fix website bugs. Other responsibilities include staying current with account information and new features.

Email Delivery Specialist

Provides consultation on getting emails delivered to the recipients’ inbox and the process of switching to WhatCounts while launching a new site. Other duties include consultation on ramp-up plans and the process of getting dedicated IPs white-listed.

Payment System Specialist

Handles questions and support related to PayPal inquiries.