Mobile Site Design for Content Publishers
By Amanda MacArthur • 07/10/2009
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Usability doesn’t end at Internet Explorer, Firefox or Safari. With the advent of iPhones and other SmartPhones, there is a sudden influx of people accessing information on-demand with their cell phones.
So what does that tell us? That tells us that the easier it is to access the Web from a cell phone, the more likely a user is going to use it. Let’s face it, we didn’t have a lot to worry about when users were struggling and frustrated with working their tiny browser on a 2×2” screen.
Now it’s time to start taking mobile more seriously.
Claim your FREE digital copy of Mobile Site Design for Content Publishers: Mobile Publishing Strategies for Usability, Design and Content Distribution now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
Inside Mobile Site Design Tips for Content Publishers you’ll learn how to conduct usability tests, format your site for the web, and how other publishers are optimizing their own sites.
Mobile Site Design Tip #1:
Mobile publishing can be profitable.
If you are an online publisher, mobile page views and clicks can make money for you right now. Online advertising for mobile is abundant. Allowing users to sign up for your email newsletter or ad-supported RSS feed through a mobile interface should be high-priority.
Mobile Site Design Tip #2:
Mobile publishing can be easy.
There are an abundance of tools available to you on the web (both free and paid) that you can use to easily create mobile-friendly sites. Companies using WordPress as their CMS are lucky to have dozens of available plugins that we’ll show you in this white paper.
Mobile Site Design Tip #3:
Mobile publishing is NOW.
According to AT&T Mobility president and CEO Ralph de la Vega, 95% of iPhone owners regularly surf the web, even though 30% had never done so on a mobile device prior to iPhone ownership. The time is now to start thinking about creating iPhone apps.
Mobile Site Design Tip #4:
Mobile publishing is everywhere.
Many publishers still think that designing for mobile is not worth their time. But the truth is, that the Internet accessed only from a desk is a thing of the past. Now, it’s for people on the go, in restaurants, in business meetings, walking their dog, in the bathroom while on a date and traveling on trains. If users are looking for you when they need you, don’t you want to be there?
Mobile Site Design Tip #5:
Mobile usability testing is key.
Like any website you’ll ever build, there is a need for usability testing. Building a site for mobile users is like shooting in the dark unless you know what they’re looking at and what they’re viewing it on. We’ll show you three effective methods of conducting usability tests.
Mobile Site Design Tip #6:
Mobile usability testing should be thorough.
We know you’re in a rush to offer users your fancy new platform, but it’s important that you do it right the first time. Make sure you are conducting usability tests at all stages of development.
Mobile Site Design Tip #7:
Mobile publishing may mean you have to infuse a little ugly.
Use the “least likely to succeed” model of your mobile devices when testing. This way you can make sure that “if it works on this, it will work on anything!”
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Mobile Publishing Strategies for usability, design and content distribution
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