SEO Press Release Guidelines
By Amanda MacArthur • 07/16/2010
Gain immediate access to our free report SEO Press Release Guidelines and discover how create and distribute press releases for more visibility
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
On the Internet, press releases take on a new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out.
Now that the public can read press releases directly on Internet, news portals such as Google News, Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must include keyword-rich headlines and body copy and must provide extensive links back to your website or a specific web landing page.
Inside this SEO Press Release Guidelines white paper you’ll learn how to create, write and distribute online press releases.
Here are six-takeaways you will learn:
SEO Press Release Guidelines Take-Away #1:
Write a Great Title for Your Online Press Release
The most succinct copywriting tip we’ve heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to title your book. But the adage is just as valid whether you’re writing a headline for an advertisement or a press release, or a pithy subject line for a convincing email message, or a list of product benefits.
In this chapter of SEO Press Release Guidelines, we will show you good and bad examples of titles as well as a create formula for creating new ones.
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
SEO Press Release Guidelines Take-Away #2:
Isolate a Newsworthy Idea and Tie it to a Free Item
To draw traffic to your website—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the publisher or author is a source of authority.
In this chapter of SEO Press Release Guidelines, we will show you how to create an item of value that entices interested people to your site, where they register in order to access the free download.
SEO Press Release Guidelines Take-Away #3:
SEO Your Online Press Release
Posting press releases on your own site gives you control of your meta data, image ALT tags and other elements necessary for good SEO. However, when it’s time to submit your press releases to external sites, you lose some of that control.
In this chapter of SEO Press Release Guidelines, we will show you how to make your press releases long-lasting in the eyes of search engines.
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
SEO Press Release Guidelines Take-Away #4:
Discover the Best Paid and Free Press Release Sites
When submitting your press releases to PR sites, there are two important factors that a PR site should offer you: Credibility and SEO. One thing they shouldn’t use: No-Follow Tags.
In this chapter of SEO Press Release Guidelines, we will show you our most updated list of the best PR sites to submit your press release to for maximum SEO and traffic.
SEO Press Release Guidelines Take-Away #5:
Be Prepared with Everything You Need When Publishing a Press Release Online
When submitting your press release, pay attention to the fields that allow and do not allow HTML. Adding HTML into a non-html field can be embarrassing. Some sites will allow you to preview your article, and some will not, so make sure that it’s correct the first time around. Most sites that require registration will allow you to edit your press release.
In this chapter of SEO Press Release Guidelines, we will give you the most common elements on any press release submission site, and the keys to filling them out in ways that will benefit you most.
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
SEO Press Release Guidelines Take-Away #6:
Create a Social Media Press Release
A new type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable users to engage with the content on many different levels and allow the release to be shared in dozens of different ways.
In this chapter of SEO Press Release Guidelines, we will enlighten you on the history of social media press releases, and show you examples of other companies and how they’ve used them in new and innovative ways.
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
Learn how to write effective press releases for online distribution, search engines and social media
Start with this valuable, free white paper:
SEO Press Release Guidelines
How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution
And then each week you’ll receive FREE, valuable updates on:
- Breakthrough Internet strategies for publishers and authors
- The latest innovations in Internet marketing
- Tips and techniques for designing more profitable websites
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
Related Posts
Posted in Free Reports
May 30th, 2009 at 1:54 pm
[...] This post was Twitted by amaaanda – Real-url.org [...]
September 9th, 2010 at 9:54 am
[...] receive a free digital copy of SEO Press Release Guidelines visit http://www.mequoda.com/free-reports/online-press-release … [...]
October 19th, 2011 at 3:59 am
Great work! This is the kind of info that are supposed to be shared around the net. Shame on the search engines for no longer positioning this post higher! Come on over and talk over with my site . Thank you =)
November 17th, 2011 at 10:29 am
Excellent post. I used to be checking constantly this weblog and I am inspired! Extremely helpful information specially the closing part
I take care of such information much. I used to be looking for this certain info for a very lengthy time. Thanks and best of luck.
December 21st, 2011 at 6:18 am
Thank you, I have recently been searching for information about this topic for ages and yours is the best I have found out so far. But, what about the bottom line? Are you sure about the supply?|What i don’t realize is in truth how you’re not really a lot more neatly-appreciated than you might be now. You are very intelligent.
January 27th, 2012 at 1:58 pm
[...] you want to make more connections through the world of online PR? Download our freeSEO Press Release Guidelines now and learn how to create and execute online PR [...]
February 19th, 2013 at 3:27 am
[...] SEO Press Release Guidelines window.fbAsyncInit = function() { FB.init({appId: "", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); [...]