Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to take the next step toward a secure and rewarding future in online publishing.

Plus, get unlimited access to all eight Mequoda Pro Video training modules online, discuss the Mequoda Pro Online Publishing and Marketing System with your professional colleagues, and stay on the cutting edge of our rapidly changing industry.

Special introductory offer slashes the Mequoda Pro charter membership fee to only $297, but only if you act quickly.

Dear publishing colleague,

Frankly, if you haven’t yet mastered all the details and nuances of online publishing and marketing, it’s not your fault.

There’s an awful lot to learn.

For more than five years, my Mequoda Pro Research Team and I have been working nearly full-time to discover, document and update the best practices of the world’s most successful publishers.

During that time, we have become the recognized authority on online publishing management, Internet marketing, landing page optimization and membership website publishing.

Our work is never done, because the landscape keeps changing.

We’ve created books, case histories, special reports, online webinars and a two-day seminar on how to build, manage, and get real results from your online marketing program.

Now you can ask any question about online publishing and marketing and receive a detailed answer from me and the other members of the Mequoda Pro Research Team.

Not to sound immodest, but we know what we’re talking about.

Over the past 20 years, I have personally guided the media strategy for hundreds of companies in the areas of content development, information product design, marketing, economics, mergers, acquisitions and organizational development.

I’m an expert on Internet media strategy. The Newsletter on Newsletters has dubbed me “a publisher’s publisher” and the Specialized Information Publishers Association (SIPA) calls me “one of America’s leading experts on website publishing strategy.”

In fact, I have spent my entire adult life working with publishers—from huge media giants like Gannett, Hearst and Time Inc., to hundreds of small and medium-sized special-interest magazines, newsletters, and book and website publishers.

“Ever since Aristotle mentored Alexander the Great, smart politicians and business people have been hiring more experienced people to enhance their educations, advise on best practices, and help advance their careers.”

Plus, I’ve been fortunate enough to work on what are now some of the most successful publishing operations that started in print and have moved onto the Internet. These include Computerworld, Morningstar, Tech Republic and Consumer Reports, among many others.

I’m currently coaching some of the most prestigious publishers in the industry. My hourly consulting fee is $450, with the average Mequoda Pro consulting client on retainer for $3,600 monthly, or eight hours of my time.

But what if $3,600 monthly is a little bit out of your reach, but you’d still like to have direct access to me and the other members of the Mequoda Pro Research Team?

Where can you get our expert advice and instruction when you’re on a budget?

The answer may surprise you.

There is a solution to getting detailed, authoritative answers to your most pressing questions about online publishing for yourself and your staff members. And the fee is so low, I think you’ll want to jump on this offer right away — before we change our mind.

An invitation to join Mequoda Pro — the new membership website exclusively for publishing professionals

Now you can ask questions and receive detailed answers from me and the Mequoda Pro Research Team for less than 54 cents a day.

That’s right. The charter membership fee in Mequoda Pro is only $297, or less than 54 cents a day.

Your Mequoda Pro membership entitles you to ask me and the Mequoda Research Team any question about online publishing and marketing strategy and get a direct answer. Questions like these, that we are asked nearly every week:

• What qualities and skills should I look for when hiring an online editor?
• What are the job descriptions of the staff required to run an online publishing business?
• What is the Myers-Briggs Type Indicator® and how can it be used to hire and understand co-workers?
• What is a “reader satisfaction” score and how is it calculated?
• How can I increase the amount of product I sell from my email newsletters?
• How can I increase my email subscriber file?
• What’s the best way to structure a sponsorship package?
• What is a revenue pyramid and how should I construct one?
• What is the best source of content for my free special reports?
• What’s a “free on free” offer and why do you recommend it?
• Why is it important for ad-driven publishers to collect email subscribers?
• How do you measure the total number of keywords you should be targeting?
• What exactly is a “Mequoda website”?
• Which business model (search, online publisher or online retailer) generates the most revenue?
• How are an online subscription website and a membership website different?
• What is the function of “conversion architecture” on a webpage?
• Where is an upsell landing page typically used most effectively?
• How can I get our email “white-listed?”
• What does it mean to “webify” the content of an email message?
• Is it appropriate to use testimonials in email? Why or why not?
• How can I measure my website’s effectiveness? What metrics are important?

“Don Nicholas has an unquenchable thirst for learning and applying new technologies. He is also a gifted and passionate teacher. Combine those attributes with over 20 years in the publishing business, and you will understand why I tell you that this program is a ’must have’ for anyone involved in the development or management of a modern publishing enterprise.” — Greg Jones, President, Granite Bay Media, Inc

“Mequoda Pro sounds too good to be true. What’s the catch?”

Actually, there are two.

First, there’s a limit of one question per week or 52 questions annually.

And second, you have to be willing to share your question and answer with other Mequoda Pro members (after any personal or company identifying information has been removed).

Here’s how it works. You’ll send me your question via email and get a direct, specific answer by return email.

We reserve the right to rewrite and reprint the question and answer (deleting any specific information that identifies you or your company and publication) in the new Mequoda Pro Answers forum on our members-only website. So, you should expect the question and answer to be read by other Mequoda Pro members.

How can we afford to do this? How can we enable you and every other Mequoda Pro member to ask and receive answers to 52 questions annually?

The answer is simple.

Everywhere I go — especially at meetings of SIPA and the Magazine Publishers Association (MPA) — I get asked many of the same questions.

Most queries are about procedural issues — “how-to” questions like the ones above that have specific, empirical answers.

So, because we expect a lot of Mequoda Pro members will have the same or similar questions — and replies — we can share them online at Mequoda Pro Answers.

We figure that over time, the average Mequoda Pro member won’t ask a question every single week, but will discover that many of the answers to their questions have already been posted in the Mequoda Pro Answers forum.

The entire contents of the Mequoda Pro Answers forum will be searchable and available to Mequoda Pro members 24/7/365.

So we can promise you this: If the answer does not yet exist in the Mequoda Pro Answers forum, or you can’t find it, simply send us an email inquiry. We will either answer your question directly or point you to the existing online answer.

Either way, your satisfaction is guaranteed.

Access to a virtual Who’s Who of publishing professionals

What happens if you ask a question that we haven’t already researched and answered?

The Mequoda Pro Research Team and I will go to work.

We won‘t hesitate to fall back on other highly experienced publishers like David Baum, Golf Odyssey, Matthew Bennett, First Class Flyer; Lynn Chambers, Canadian Living; Ed Coburn, Harvard Health Publishing; Helmut P. Graf, Verlag fur die Deutsche Wirtschaft AG; Clay Hall, Aspire Media; Helen Hoart, StayWell Consumer Health Publishing; Stuart Hochwert, Prime Publishing, LLC; and Gregory S. Jones, Granite Bay Media. Plus Jodi Kahn, Reader’s Digest Association; Robert Michel, Dark Intelligence Group; Steve Sachs, Real Simple; Billy Smith, American Quarter Horse Association; Charlie Spahr, American Ceramics Society; Peter F. Sprague, Gearhead Communications and Bryan Welch, Ogden Publications.

These are the crème de la crème of publishing professionals, members of the Mequoda Pro Advisory Board, who are ready to weigh in with advice, comments, resources and personal experiences.

Plus, you’ll get unlimited access to all eight Mequoda Pro Video training modules online

That’s right, as a Mequoda Pro member, you’ll get unlimited access to all eight Mequoda Pro Video training modules online.

These are high quality, HT-64 QuickTime videos, each ranging in length from 22 to 55 minutes, that explain in detail the Mequoda Pro best practices for online marketing and publishing.

Mequoda Pro Video Training Module #1:

Online Market Analysis — Getting to Know Your Online Neighborhood

Discover how to do market analysis research, then choose or change your website business model, plus which competitors represent potential marketing or content-sharing partnerships.

Mequoda Pro Video Training Module #2:

Search Engine Optimization — Mapping and Tracking your Keyword Universe

Discover how to know, with certainty, the keywords by which web surfers find your website. Learn how to use the Google Keyword Tool to do keyword research, and how to use the Google search engine to quantify competition.

Mequoda Pro Video Training Module #3:

Website Strategy — Converting Visitors into Buyers and Subscribers

A well-crafted landing page will maximize the possibility that a user will take the action you desire and not click away. Learn the 9 website templates required to handle multiple sources of traffic to your website and understand how to implement the conversion architecture that will maximize site traffic and build strong customer relationships.

Mequoda Pro Video Training Module #4:

Editorial Strategy — Using Content to Drive Traffic

Discover the various sources, both original and recycled, that editors can use to aggregate and produce online content. Learn how publishers today are successfully recycling, reusing and repurposing their print content into robust online content that effectively drives traffic to their site and sells more product.

Mequoda Pro Video Training Module #5:

Business Strategy — Embracing Multiple Business Models

Choosing the right business model and supporting infrastructure is fundamental to online publishing success. Learn the 9 ways top publishers are monetizing customer relationships through several business models, as well as definitive website metrics that verify the results of profitable online publishers.

Mequoda Pro Video Training Module #6:

Email Strategy — Using Email as a Publishing Platform

For publishers in-the-know, those who generate 40-70% of their revenue in email, they treat email as a publishing platform. Learn how to create an email editorial calendar that aligns with your products and sponsorships and understand the role of service journalism and clever copywriting in generating serious email revenue.

Mequoda Pro Video Training Module #7:

Reporting Strategy — Managing by Exception

For websites, some metrics are more important than others, depending on the site’s business model. Discover how to measure and manage with a key metrics dashboard, and how to make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports.

Mequoda Pro Video Training Module #8:

Organizational Strategy — Organizing to Innovate

While there is no single, perfect organizational structure for a multiplatform publishing business, there is a pattern that is best described as “organizing activities around the content.” Learn how to integrate your print and online media teams and how to hire dedicated writers, marketers and technical staff to run the online business units.

Special introductory offer slashes the Mequoda Pro charter membership fee to only $297, but only if you act quickly.

That’s not a misprint. Invest only $297 for the first year during our Mequoda Pro charter membership offer. After that, Mequoda Pro membership will be $697 annually.

Plus, you’ll receive these valuable bonuses:

Bonus #1: Google Visibility Report

Bonus #2: Email Performance Report

Bonus #3: Email Circulation Calculator

Bonus #4: Email Lifetime Calculator

Bonus #5: Key Metrics Dashboard

Bonus #6: Online Publishing Model

Bonus #7: Link Building Lifetime Calculator

Bonus #8: SEO Lifetime Calculator

Bonus #9: Online Market Audit Sample

“I have known Don for over 20 years, as my friend, business partner and consultant. His strategic brilliance has been a constant throughout that time. Pay close attention and Don will put you on the path to a more successful Internet strategy.” — Stuart R. Jordan, COO, University Health Publishing

Little-known secrets…practical strategies…tactical advantages…and proof.

Whether you’re a publisher, editor, journalist, copywriter, circulation director, website architect, usability engineer, creative director, website designer, Internet strategist, or an online marketer of newsletters, magazines, books and other information products, you know the pressure for more subscribers, additional product sales and higher profits has never been greater.

Now you can save yourself from expensive, tedious, trial-and-error marketing efforts. We’ve done the “best practices” research for you.

Over the past five years, the Mequoda Pro Research team has become the recognized authority on online publishing management, Internet marketing, landing page optimization and membership website publishing.

The Mequoda Pro Research Team and I have already researched, discovered, codified and proven the best Internet marketing practices of the world’s most successful publishers.

With your Mequoda Pro membership, you will discover their little-known secrets, practical strategies and tactical advantages.

And as we discover new and improved strategies, techniques and tactics, we will continually refine the details of the Mequoda Online Publishing and Marketing System.

But make no mistake. While the “best practices” of online marketing for Internet publishers are constantly changing and evolving, Mequoda Pro is not simply theory.

Every bit of the Mequoda Online Publishing and Marketing System has been proven to work to create more subscribers, additional product sales and higher profits.

As a Mequoda Pro member, you will be able to access this priceless information in eight convenient Mequoda Pro Video training programs that are updated regularly.

And don’t forget the most valuable benefit of all: As a Mequoda Pro member, you will be able to post your questions to Mequoda Pro Answers, the new Mequoda Pro members-only forum, and get specific advice and comments from me and other members of the Mequoda Pro Research Team.

Just click on the button below to sign up.

I urge you to do it today. Because the $297 Mequoda Pro charter membership fee will not last forever. This is an introductory offer and may be withdrawn at any time.

Please join Mequoda Pro right now using the order form below.

Cordially,

Don Nicholas
Managing Partner, Mequoda Group, LLC
Chief Architect, Mequoda Wordpress Systems
Editor-in-Chief, Mequoda Daily Network

P.S. In case you have any concerns about the veracity of the Mequoda video training series content, please consider this:

• Our findings are based on solid research, not theory.
• More than 2,500 Mequoda consulting clients, Mequoda webinar attendees, and Mequoda Summit veterans can attest to the value of the Mequoda Pro Online Publishing and Marketing System.
• While client confidentiality requires that I not reveal their identity, one publishing company of our acquaintance redesigned its online marketing program in adherence our best practices guidelines and saw a 38 percent increase in sales, and a 24 percent increase in profits, within one year. Your results may vary, but dramatic improvement is the norm, not the exception.
• This isn’t rocket science. You could do the same and achieve similar results. But only if you learn these little-known secrets and practical strategies.

P.P.S. Don’t delay. Act today. People are already telling me this offer is far too generous and we should charge more for Mequoda Pro membership.

But for right now, your Mequoda Pro charter membership fee is only $297 (subject to change in the near future).

So, while I can guarantee your complete satisfaction, I cannot guarantee the low, Mequoda Pro charter membership fee will be in effect much longer.

Don’t miss out. Sign up right now.

• Don Nicholas
  Managing Partner
• Kim Mateus
  Senior Partner
• Aimee Graeber
  Senior Partner
• Laura Pittman
  Senior Partner
• Amanda MacArthur
  Editor & Publisher
• Michael Phillips
  Senior Information Architect
• Roxanne O’Connell
  Senior Usability Analyst
  Editor-At-Large
• Gail Odeneal
  Senior Editor
• Terri Edmonston
  Information Architect
  Senior Editor
• Lowell Allen
  Senior Information Architect
• Peter A. Schaible
  Senior Copywriter
  Editor-At-Large
• Julie Ottomano
  Consulting Services Manager
• Jeanne S. Jennings
  Contributing Editor
• Jack Edmonston
  Executive Editor
• Jane E. Zarem
  Senior Editor
• Robert W. Bly
  Copywriter
  Contributing Editor
• John Clausen
  Copywriter
  Contributing Editor
• Peter J. Fogel
  Copywriter
  Contributing Editor
• Laura Logan
  Copywriter
• Larry Kerstein
  Usability Analyst
  Contributing Editor
• Roger C. Parker
  Contributing Editor

• Phil Ash
  National Institute of Business Management
• David Baum
  Golf Odyssey
• Matthew Bennett
  First Class Flyer
• Alan Bergstein
  RCR Wireless News
• Ed Coburn
  Harvard Health Publishing
• Bill Dugan
  The Pohly Company
• Helmut P. Graf
  Verlag fur die Deutsche Wirtschaft AG
• Susan Hackley
  The Program on Negotiation at Harvard Law School
• Bill Haight
  Magna Publications
• Clay Hall
  Aspire Media
• Stuart Hochwert
  Prime Publishing, LLC
• Gregory S. JonesGranite Bay Media
• Carl Kravetz
  Cultural Assets
• Pat McKeough
  The Successful Investor, Inc.
• Nancy McMeekin
  Oakstone Publishing
• Stephen Meyer
  Business 21 Publishing
• Robert Michel
  Dark Intelligence Group
• Steve Sachs
  Real Simple
• Charlie Spahr
  American Ceramics Society
• Bryan Welch
  Ogden Publications