Whether you are a publisher, online marketer, editor, website designer, blogger or just need to learn how to sell information products more effectively online, Mequoda Pro will teach you how to gain a competitive advantage with our online seminars.
Your Mequoda Pro membership will train you and your staff on the best practices in search engine optimization, re-purposing print content online, internet advertising, social media marketing, converting website visitors into email subscribers and more!
These concepts are taught through a series of online video seminars, downloadable tools and spreadsheets, plus access to the Mequoda Research team to answer any questions you have about the strategy of your online business.
Questions like these are asked and answered nearly every week:
- What qualities and skills should I look for when hiring an online editor?
- How can I contruct an article so that it gets found by Google?
- What are the job descriptions of the staff required to run an online publishing business?
- How can I use Google Website Optimizer to test my landing pages? What differentiations have worked for other publishers?
- Which metrics are most important to my online publishing business?
- What’s the best way to convert website visitors into email subscribers?
- How can I get my competitors to link to my website and increase my PageRank?
- What is a “reader satisfaction” score and how is it calculated?
- How can I increase the amount of product I sell from my email newsletters?
- How can I increase my email subscriber file?
- What are my options for creating new products from my existing content?
- What’s the best way to structure a sponsorship package?
- What is a revenue pyramid and how should I construct one?
- What is the best source of content for my free special reports?
- What’s a “free on free” offer and why do you recommend it?
- Why is it important for ad-driven publishers to collect email subscribers?
- How do you measure the total number of keywords you should be targeting?
- What exactly is a “Mequoda website”?
- Which business model (search, online publisher or online retailer) generates the most revenue?
- How are an online subscription website and a membership website different?
- What is the function of “conversion architecture” on a webpage?
- Where is an upsell landing page typically used most effectively?
- How can I get our email “white-listed?”
- What does it mean to “webify” the content of an email message?
- Is it appropriate to use testimonials in email? Why or why not?
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LIMITED TIME OFFER:
When you register for Mequoda Pro, not only will you get instant on-demand access to our collection of seminars, you’ll ALSO get our Mequoda Pro Pass, which gives you access to all 24 of our LIVE webinars in 2010!
Testimonials
Jam-packed with actionable
results-based information that
will enable us to acquire more
customers and make more money
selling our products. A terrific
value for the time and money
spent that over-delivered on the
promises made in the promotions.
Bob Kaslik, VP Consumer Marketing, Aspire Media
Great & diverse group… the
techniques could be applied
across industries—not just for
magazine publishers, but any
direct marketer looking to move
to an online business model.
Maureen Bevan, Director,
Professional Education Institute
Good stuff. Always up to the
minute information (literally).
Charlie Spahr, CEO
Ceramic Publications Company
It would be hard to imagine a
better presentation of hands-on
practical knowledge in this area.
Don Nicholas serves up a clean
and coherent approach to truly
becoming an effective and
successful online publisher.
William Stranger, Editor and
CEO, Dharma Café
Don’s approach presents a
business strategy that offers a
whole new way of thinking about
how to organize and run an
online business.
Stuart Jordan, Publisher
University Health Publishing
This is riveting information, the
program itself is very well
organized and I didn’t have a
moment where my attention
faded.
Laura Carlsmith,
Director of Web Marketing,
EatingWell Media Group
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