April 11-12, 2012 Lakewood, CO
Don Nicholas and Kim Mateus want to know:
Are you one of the digital experts they are searching for?
Don and Kim have just 60 days to identify hundreds of past Mequoda Workshop and Mequoda Bootcamp alumni across the globe. And if you’re one of them, reading this could earn you $200!
Here’s what’s happening…
The annual Mequoda West Summit is coming up and for the first time ever, only verified Mequoda alumni will be admitted. Frankly, the Mequoda Summit West 2012: Advanced Digital Strategies for Publishers is not for newbies. Attendance at this all-new, advanced summit is restricted to actual practitioners of digital publishing who’ve learned the ropes in a prior Mequoda program and are looking to take their skills and their results to the next level.
Don and Kim know the identity of every Mequoda Summit attendee over the past eight years – 807 Summit alumni in all. Many are already registering to come to spectacular Lakewood, Colorado April 11-12 to attend Mequoda Summit West 2012 – a two-day master class reserved exclusively for past Summit, Workshop and Bootcamp participants.
But (oops!) no one at Mequoda thought to collect individual contact info on the hundreds of professionals who’ve been trained at a Mequoda Workshop or Bootcamp through their employer or trade association over the past eight years. Instead, these names are scattered among the 12,000+ readers of Mequoda Daily.
So if you’re one of Don and Kim’s ‘lost’ Mequoda alumni, please raise your hand – you are invited to attend Mequoda Summit West 2012: Advanced Digital Strategies for Publishers. And if you act now, you’re also eligible to claim $200 in Early-bird savings… and you can look forward to a fabulous agenda built to enhance your knowledge and your online success!
Why Should You Attend Mequoda Summit West 2012?
From the moment you arrive at the state-of-the-art CenturyLink Conference Center in Lakewood, Colorado for Mequoda Summit West 2012, you can count on six wonderful and useful things happening to you.
Promise #1. You’ll learn from (and with) the best practitioners of digital publishing.
You’ll spend two information-packed days with some of the most sought after and innovative experts in the industry. Don Nicholas’ personable style sets the tone and invites brainstorming. His thought leadership will inspire you and his strategies can transform your business. Benefit from Mequoda’s unparalleled network of partner companies by hearing from CEOs and topic authorities across the publishing spectrum.
Promise #2. You’ll learn thoroughly updated best practices.
Undoubtedly the most common praise we receive after a Mequoda Summit is that the instruction is extremely relevant because it stems directly from real-world experience. Learn about the newest digital strategies that you can leverage immediately to drive profits and improve performance.
Promise #3. You’ll advance your learning rapidly in a compressed two-day format.
This is a master class for Mequoda alumni—designed to take your knowledge, skills, and expertise to the next level. For this reason, we strictly limit attendance to those who have attended a prior Mequoda Summit, class, or bootcamp.
Promise #4. You’ll make invaluable contacts.
No matter how niche your publication may be, the Summit will provide opportunities to network with a senior group of peers who face similar challenges and are solving them creatively and effectively. Many attendees come back to the Summit year after year—knowing that the networking provides a great opportunity to share ideas, knowledge, and strategies. Just bring your business cards, and let Mequoda do the rest.
Promise #5. You can expect the unexpected.
Even if you’ve attended many years in a row, you can expect updated information, groundbreaking strategies, new speakers, and fresh perspectives—all designed to keep pace with advances in technology and digital trends.
Promise #6. You’ll bring the value home.
Your experience doesn’t end when the Summit does. As an alum, you can contact Mequoda for up to 30 days after the program to ask questions about Summit topics.
You’ll also receive digital access to all presentations and reference materials. These materials enhance the experience and serve as valuable reference tools long after the Summit has passed.
Who Is Going to Be There?
The Mequoda Summit West 2012 agenda features an all-star line-up of digital publishing industry leaders. Headlining the Summit are three engaging keynote speakers, each addressing an essential topic –
- Andy Clurman, President and COO, Active Interest Media
Managing Digital Media Transformation—Driving Success in the Digital Age - Phil Ash, President, Capitol Information Group
Leveraging Editorial Content—Gaining Efficiency from Minimum Information Units - Danielle Werbick, Director of Online Marketing, Interweave
Refocusing Online Editors—Getting Them Excited About Driving Revenue
We’ve also lined up a ‘CEO Power Panel’ of chief executives from three diverse publications. Clay Hall, CEO, Aspire Media, Stuart Hochwert, CEO, Prime Publishing, and Phil Ash, President, Capitol Information Group, have agreed to sit in the hot seat and share their insights.
This panel offers a rare opportunity to fire tough questions directly at CEO-level experts. Hear from industry leaders who are successfully deploying digital content strategies. They’ll discuss which digital content strategies have worked, which haven’t, and why. You’ll learn about ideas that resulted in spectacular success and down-in-flames failure. Find out about missed opportunities—the programs they wish they had implemented (but didn’t), and the trends they see redefining the industry landscape.
No question is too tough and no topic too complex for these intrepid power players. Ask a question, spark a conversation, and bring some of the power back to your own team.
In addition to these accomplished keynoters and top-level CEOs, you’ll have opportunities to mingle with and learn from digital publishing pros from leading organizations such as Business & Legal Resources, Farm Progress Companies, Harvard University, The Motley Fool, Meredith Corporation, Natural Health Advisory, Institute, Prime Publishing, Rodale Inc., The Successful Investor, Vibrant Nation, Vida y Salud, and other Mequoda Advisory Board organizations.
You’ll have plenty of chances to mingle – at our networking cocktail party, during our Hall of Fame Awards Dinner, over coffee at continental breakfast each morning, or during lunch or one of several networking breaks.
What, Exactly, Will You Learn?
Mequoda Summit West 2012 includes a series of Master Classes led by the Mequoda team. Specific topics include:
- Search Engine Optimization (SEO) Imperatives and Insights
- Social Media Optimization (SMO) Strategies and Tools
- Email Traffic-Builders
- Revenue Generation Tactics and Tips
In addition, you’ll have the opportunity to learn from fellow Summit attendees by sitting in on these ‘Burning Questions Roundtables’ (forty minutes each, choose two):
- SEO marketing
- SEO tools
- Twitter marketing
- Facebook marketing
- Email marketing
- Digital magazine publishing
- Digital book publishing
- Managing digital transformation
In addition to the high-level content packed into this agenda, you’ll have plenty of opportunities to learn the things you want to learn – so bring your toughest digital publishing challenges and expect to go home with some practical, real world solutions.
Where is Mequoda Summit West 2012 being held?
The CenturyLink Conference Center in Lakewood, Colorado, is a state-of-the-art meeting facility “Where Nature Meets Technology.” Just 35 minutes from the Denver International Airport, CenturyLink Conference Center provides everything you need—145 hotel rooms, a fully equipped fitness center, hi-speed Internet, diverse dining options, even a Starbucks kiosk—to allow a full and comfortable immersion into all the Mequoda Summit has to offer. Nearby attractions are tempting enough to warrant a longer stay. Hiking, biking, golf, mountain casinos, and the Red Rocks Park and Amphitheater are all within driving distance.
Remember, raising your hand and identifying yourself as a past Mequoda Workshop or Mequoda Bootcamp attendee is the only way to join prior Summit attendees at this “experts only” event – where digital publishers take their efforts to new heights of profitability and success.
You can register online right now. And acting within the next 60 days (or March 16 at the latest) also gets you Early Bird savings of $200.
