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Mequoda Digital Revenue Summit 2017

Digital Revenue Summit  2017 – May 10-11 in Boston 

Make more money with your publishing business now. Guaranteed.

Dear Publisher,

How many hot new tools and technologies have you read about recently that are “guaranteed” to increase your digital publishing revenues?

I’ll bet your inbox is overflowing.

But we have great news. You don’t have to spend time researching the endless stream of options out there. You don’t have to sift through them all to identify the winners. You don’t even have to figure out how to execute them by yourself.

Instead, there’s a single two-day program you can attend that delivers dozens of strategies that can each grow your revenue by 20% or more.

In fact, we guarantee you will find at least three to five strategies in our two-day program that you can deploy to grow your revenues by 20% each – or you get your money back.

I can’t make it any simpler than that. In two days at the Digital Revenue Summit you’ll learn how to execute proven strategies that will drive new revenues, and it’s all guaranteed.

No fads, just specific, tested, proven techniques to increase revenue

This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to attend if you want to learn proven strategies with reams of data behind them. Every single strategy you’ll learn at this event can increase your revenues by at least 20%.

Indeed, many publishers who have attended our training programs have deployed many of the strategies we’ll outline for you, resulting in revenue growth that has literally turned their business around.

Dozens of publishers who employ our techniques have doubled or even tripled their revenue in five years or less. And the impact on profitability can be even more astonishing given the high margins of many of these Internet marketing programs.

There are niche publishers, just like you, who have already implemented these strategies. They’re generating more revenue than you, and may even be your competitors. If you’d like to learn these techniques yourself, and discover the results that others have already enjoyed, you must attend the Digital Revenue Summit in 2017.

Again, there are no gimmicks and no fads for you to chase here. The Summit delivers only specific, tested strategies that you and your company can execute to see a dramatic increase in revenues in 2017 and beyond. And if the hot new ideas filling your inbox can’t promise that, why bother?

The Digital Revenue Summit strategies you will learn and leverage

Each session of the Digital Revenue Summit is suitable for use with either B2C or B2B audiences, and delivers multiple tested, proven techniques for improving your revenues. Choose one or choose them all – but remember, each one will dramatically increase your revenue, by at least 20%.

No matter who your audience is, you’ll find dozens of different strategies that will dramatically energize your revenue generation efforts.


The 10 Most Profitable Content Business Models

The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Our expert consulting team will show you how to repurpose your existing content into new products that leverage all the new marketing channels made available by the Internet. You’ll discover how the Internet can also breathe new life into legacy products by adding digital components and opening new digital marketing channels.

And perhaps best of all, we’ll show you how to manage these new revenue streams with advanced technologies that actually minimize personnel costs. None of the strategies we deliver at this event requires you to go on a hiring binge!

Because you’ve probably heard a lot of unproven promises in the past, we also bring you real-world examples of these profitable business models. You’ll take a behind-the-scenes look at magazine brands from Consumer Reports and Computerworld to The American Ceramic Society and The Dark Intelligence Group to understand how others have pioneered – and profited from – the best practices for multiplatform publishing.

“With more than 3.2 million monthly unique visitors, Mother Earth News has
increased its revenues 39X over the past 10 years, using these strategies.”

- Bill Uhler, Publisher, Ogden Publications

37 Proven Ways to Build your Internet Audience, Revenue and Profits

The Internet has turned upside down the ways in which we take premium information products to market. Gone are the days of direct mail as the dominant source of new subscriber revenue. In this session, you’ll learn how to use content marketing, search engine optimization, social media and content syndication to build an audience that is five or even 10 times the size of your largest paid subscription audience. Bonus: This can all be done using your existing content, so it’s like found money!

You’ll also discover at the Digital Revenue Summit how a simple Internet portal is the key to online audience development, and the myriad ways in which it can be leveraged to build a large and loyal audience. Our consulting team will take you through an exhaustive checklist of Internet proven, profitable marketing opportunities from America’s Test Kitchen and Golf Vacation Insider to Indian Country Media Network and Vida Y Salud.

“We’ve used the strategies taught here to develop entirely new streams of revenue.” 

- Robert Michel, Founder, The Dark Intelligence Group

25 Breakthrough Techniques for Generating more Subscription Revenue

It all starts with understanding how to use a Six Sigma framework to plan, execute and analyze an ongoing series of weekly marketing campaigns that will uncover the most profitable way to market your subscriptions. Discover how magazines, books, courses and even events can be leveraged into subscription products that generate continuity revenue – revenue you’ve been leaving on the table until now.

Digging into the details you’ll learn how to construct complex offers using price, term and incentives that will keep your revenue growing. Understand the research and economic behavior that makes contrast pricing your most powerful secret weapon for increasing revenue per subscriber by 100% and more. Do all this with case studies from publishers who are both large and small, including Countryside, Yankee, The New Yorker, Mother Earth News and Time.

“We’ve used these techniques to boost sales of our higher-priced products, and
dramatically increase our multiplatform subscription revenues.”

- Susan Laden, Publisher, Biblical Archaeology Society

12 New Sources of Sponsorship Revenue You Must Consider  

Media experts agree that native marketing is changing forever the world of advertising and sponsorship. Based on their strong domain expertise and passionate audience members, niche publishers are creating innovative native marketing programs that meet sponsor needs with targeted efficiency and creating vast new amounts of high-quality content. In this session, you’ll discover the guidelines and step-by-step processes for leveraging your content expertise to create articles, posts, special issues, videos and live event content that sponsors really want and are ready to spend big dollars to get.

You’ll take away innovative case studies from Prime Publishing, Storm Mountain Studios, Backyard Poultry and Metro Parent that demonstrate the future of niche media sponsorship relationships. And you’ll take home our consulting framework for building highly effective multiplatform sponsorship packages that will immediately empower you to increase the spending of your largest sponsors by 20 to 50%.

“We’ve used these sponsorship strategies to build the world’s largest Spanish-language health care website.”

- Carl Kravetz, Publisher & Executive Director, Vida y Salud

“Networking At the Top” Top Advice and Top Instructors, All on the Top Floor

At the end of the Digital Revenue Summit Day 1, you and your colleagues will spend 90 minutes networking with our consulting team, high above the city of Boston at the University of Massachusetts Club, to discuss your individual situation, opportunities and needs. This networking event alone is worth well more than what you’ll pay to attend the Digital Revenue Summit – and is unlike any other networking you’ve done before at those large, impersonal conferences.


17 Marketing Techniques and Tests for Saving Time and Increasing Revenue 

Internet technologies can empower you and your team to do twice the work in half the time. In this session, you’ll dive into 17 cases that demonstrate how niche media publishers like you can use specific Internet technologies to automate and leverage their time and expertise.

You’ll discover how responsive design creates web and email templates that perform across all screen sizes. You’ll explore best practices for managing blockbuster posts, social media distribution and content syndication to drive audience profits. You’ll understand how to integrate your web, email and fulfillment systems to allow your business to make money while you sleep.

Our team will share hands-on best practices being used today by Harvard University, Investing News Network, University Health News, TSI Wealth Network and Time Inc. And our consulting team will share our proprietary technology checklist for building and maintaining effective multiplatform publishing and marketing systems.

“This helped us understand the whole business of SEO, which is sort of like Sanskrit if you’re just a print publisher trying to get into the Internet in a serious way.” 

William Vogt, Editorial Director, Farm Progress

The Four Key Metrics that Drive Audience and Revenue Growth

After years of exploration and research, our consulting team has documented the four key metrics you can use to measure success and predict the future. Using data from more than 300 niche media brands, you’ll learn how these simple measurements can be used to guide your organizations resource allocation. First we’ll show you a step-by-step method for estimating the size of your market and your market share using data from Google. Next we’ll show you how to convert casual website visitors into loyal email subscribers and the benchmarks that drive audience size, revenue and profits.

Then you’ll learn a global way to measure audience engagement, retention and loyalty and the benchmarks you can use to understand your success now and in the future. Next you’ll see an incredibly simple calculation that predicts the efficiency of your organization and your ability to scale revenue and profitability. And finally, we’ll show you how to put them all together in a state-of-the-art proxy metric model that you can use to monitor and predict the health of your business.

“We’ve used these principles, analytics and advice to more than
double our revenues over the past three years.”

- Stuart Hochwert, Founder and CEO, Prime Publishing

Don Nicholas will lead an in-depth discussion of native marketing and advertising strategies and techniques. Don comes prepared to answer your toughest questions based on his extensive benchmark research and hands-on experience with a variety of consumer and business publishers.

Kim Mateus will share in-depth experience on the topic of subscription marketing and audience development. Kim has an unparalleled mastery of the best practices we’ve developed over the past two decades.

Executive Power Panel

At the end of Day 2, of the Digital Revenue Summit, you’ll hear from five niche media publishers in the field who are using the strategies we teach to achieve double-digit growth year-over-year and learn how they are deploying the concepts and techniques you’ve just learned, and which you can use to drive your own business success. Ask questions specific to your business and get the answers you need.

Networking Finale

Finally, you’ll meet and mingle with our Executive Power Panel with the opportunity to take a deeper dive into your questions and the results each media leader has achieved. You’ll pick the brains of senior media executives from top niche publishers who are generating significant revenues online.

That’s what you’ll get in a rapid-fire two days at the Digital Revenue Summit: A clear set of profitable options for 2017, even as many legacy publishers are still struggling to meet the challenges of the digital age. You take away the techniques and strategies that are relevant to your business, and you will generate more revenue going forward.

And when you add the beautiful and historic city of Boston into the mix, you know you’ve got a win-win situation. So please join us May 10-11 in Boston, and guarantee yourself a more profitable future.

Best regards,


Don Nicholas
Founder & CEO
Mequoda Systems, LLC

PS: Remember, we guarantee that within this single two-day program, you will discover at least three to five new strategies that will each increase your revenues by 20% or more – or you get your money back.

Sign up now, as we do not present this program in a giant hotel ballroom. Rather, this is a meeting of peers with the elite of the niche publishing industry, set in a comfortable, intimate but capacity-limited conference room at the University of Massachusetts Club.

PPS: Why stop at just three to five new revenue-enhancing strategies? Why not choose seven, or 10, or more? Imagine how fast your business will grow if you jump in with both feet? How much will your revenues rise by? You decide the limit!