How to achieve a sustainable digital future
A program designed exclusively for online publishing professionals with best practices in content development, distribution, and measurement
Dear Publishing Professional,
As the popularity of digital devices explodes, publishers are challenged to deliver quality content all the time, everywhere, on virtually every device. Failure to adapt to this growing mandate has profound consequences, as audiences switch to content providers who can effectively satisfy their delivery preferences.
The stakes are high. The opportunities are great.
Innovations in publishing technology offer incredible competitive advantage to those who leverage them to improve the speed and quality of content across multiple platforms. At the Digital Publishing Bootcamp, you will discover how to put technology to work for you and your organization. Acquire breakthrough ideas, integrated strategies, and performance- improving techniques that can position your organization for greater success, both today and into the future.
Interactive Program Highlights
Hands-on Workshops
Interactive, hands-on workshops take a closer look at the real-world issues that digital publishers face every day. In these three focused sessions, you will learn how to drive content discovery through proven social media techniques and examine innovative ways to leverage your content to increase revenue and performance. Best of all, you will have the opportunity to test new approaches and techniques—enabling you to return to your organization with fresh ideas that you can apply to your digital publishing challenges.
Hot Topic Discussions
In these open-forum sessions, you will be briefed on the latest trends and developments that are shaping the future of digital publishing—everything from media consumption habits and content management systems to emerging technologies and must-do initiatives. You will have a chance to ask your most pressing questions and get answers and advice from your expert instructors and an accomplished group of peers.
Networking Opportunities
At the Digital Publishing Bootcamp, you will have the rare opportunity to step back from your day-to-day responsibilities and spend three days with an elite group of industry peers. You will learn from each other while forging new relationships and industry contacts. Most tell us that the connections alone more than justify the cost of attending. Make the most of the networking opportunities that we’ve built into the program. You never know when you might get an answer to a complex question, find a business partner, or cultivate a new friendship.
At the Digital Publishing Bootcamp you will discover how America’s top publishers are successfully making the transition to digital. You will learn how to:
Create, curate, and publish high-quality digital content
Conduct online market audits
Master multi-platform global distribution
Deploy an efficient tablet publishing strategy Implement a data-driven metrics dashboard
Manage the customer experience through an integrated digital system
Presented by Mequoda, the digital strategy experts
In three days, you’ll learn what Mequoda has been documenting and testing for more than a decade—proven processes for successfully monetizing your digital content. The result? You’ll return to your company with value-creating strategies that can be put into practice right away.
Get found. Get shared. Get paid.
To realize a proven strategy, join us for our Digital Publishing Bootcamp—it’s the event of the year for niche and specialty publishers, presented at the McGraw-Hill Conference Center in New York City, July 17th – 19th.
I look forward to discussing the Digital Publishing with you!
Cordially,
Kim Mateus
Chief Content Officer
Mequoda Group
PS: For those of you who plan on registering, doing so early will save you money! Be sure to take advantage of our Early Bird Pricing when you sign up for the bootcamp now. The longer you delay, the less you will be able to save.
