Learn How to Make Millions with a Content-Driven Website

Dear Publishing Professional,

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, EatingWell or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Digital Publishing & Marketing Intensive.

Picture this:

A special-interest B2C publisher now uses the Internet as its primary source of new magazine subscriptions sales.

A large B2B publisher now uses the Internet to drive more than half its revenue selling subscriptions to six paid content websites.

A major university now routinely sells out their adult education events using the Internet as their primary marketing channel.

What do all these content producers have in common that you’re missing?

They know that today’s wealthy and successful publishers are using the Internet to sell information content. They all use a deceptively simple two-step program that many people call the Mequoda Method. This low-cost, high-efficiency system allows content producers, publishers, and marketers to sell subscriptions, books, videos, courses, and events using a simple content-driven website and e-mail marketing program.

If you’re a publisher, author, content creator or video producer … if you have existing content products that are already generating revenue but you want more … you could become the Rupert Murdoch of your niche in just two years. How? By doing what all those successful publishers I mentioned have already done: They attended a two-and-a-half-day program that we call the Digital Publishing & Marketing Intensive.

The Digital Publishing & Marketing Intensive was the first step for these publishers on the path to mastering the Mequoda Method and making millions – even tens of millions – online.

“We’ve rebuilt our entire online presence around the Mequoda Method.” Phil Ash, President, Investing Daily

You may have heard our method for success called the Agora Method, or the Rodale Method, or any number of other names. Maybe you looked into it and couldn’t figure out on your own exactly how they’re generating 20-50% of their revenues online.

But if you’ve ever subscribed to a free email newsletter, clicked on a link and bought a product, you’ve experienced the “method.” The question is, do you know how to get all your potential customers to subscribe, click and buy from you? If not, why don’t you find out how to do it from us?

Mequoda didn’t invent this method for making millions with digital content. But we’ve quantified it, tested it, and made it foolproof for publishers all over the world who are now selling products by the thousands.

Eight strategies, nine skills and millions of dollars

There’s nothing proprietary about the Mequoda Method for making millions. There’s no software you have to buy. You only have to learn the eight strategies and nine skills that we’ve identified as crucial to success, and soon you’ll be generating revenues beyond your wildest imagination. Warning: Failure to master any one of these strategies and skills could result in an underperforming or even money-losing business … not something we wish on any publisher.

That’s why we’ve spent years testing every aspect of the Mequoda Method and turned our knowledge into a comprehensive, proven, user-friendly system. We’ve toured the globe delivering the Mequoda Method at private and public sessions, and our clients and attendees are always thrilled when they master the strategies and skills we teach.

Mequoda Method Strategy #1:

Choose the right revenue models

Sponsor-driven, ad-driven or a hybrid? Did you even give this critical question any thought? Or did you just jump headfirst into digital publishing and hope for the best? If so, you could be leaving tens of thousands of dollars on the table. And until you understand which model is right for your business, you can’t advance to Strategy #2 (create your digital content master plan), or #3 (choose audience development sources), or … well, let me just say that mastering our proven strategies can make you a very happy publisher.

Are you prepared to start making millions right now? No? That’s because the techniques are simple, but the execution is complex. We’ve seen far too many publishers try to go it alone, cherry-picking some of our strategies and skills, and failing from lack of understanding, discipline or resources.

“We’ve used the Mequoda Method to build the world’s largest Spanish-language health care website.” Carl Kravetz, Publisher & Exective Director, Vida y Salud

Mequoda Method Strategy #4:

Define your website’s functionality

When you learn the Mequoda Method for designing your website, you never have to guess. We’ve eliminated the stress and deliver a user-friendly map so you can get your profitable website up and running faster than you ever thought possible.

Mequoda will teach you our method for successful online publishing online in just two and a half days. Again, we haven’t invented this highly successful system for online content marketing – but we are the acknowledged public authority and the only company that can teach you the secrets in just days, leaving you with a complete blueprint you can take home and implement immediately for profit!

Of course, not everyone will get the most out of the program. Some folks just don’t want to try something new. Others are content with their operations the way they are … and their revenues, too. But if you’re open to the revolution, and you’re never satisfied with your company’s performance, we’ll show you how to make the most of great content and sell it online in multitudes.

In fact, if you’re already generating at least $1 million in revenue online, we guarantee that you’ll increase your annual revenues by 20% – that’s right, $200,000 more – within 24 months. If not, we’ll cheerfully refund the entire cost of your Intensive registration!

“We used the Mequoda Method to dramatically increase website traffic and advertising revenue.” Stuart Hochwert, President, Prime Publishing

Mequoda Method Strategy #5:

Plan your system infrastructure

Which software should you use? Which CMS program? We don’t decide for you – we teach you how to decide. That takes the stress and mystery out of the entire process for you.

Mequoda Method Strategies #6-#8:

Keyword, Contact, People and Measurement

I can’t stress enough how important these strategies are. And our entire program is dedicated not to creating these strategies for your organization, but teaching you how to do it yourself. Once you’ve mastered all eight – plus those nine skills – you’ll be on your way to making millions more online than you ever thought possible.

If this all sounds a bit abstract, let me highlight a few more details of our program for you. I’ve already mentioned the eight strategies we’ll teach you. And as I said, we’ve also identified specific skills you must master to become a millionaire on the Internet …

Digital Publishing & Marketing Intensive Sessions

In these eye-opening sessions, you’ll be briefed on the latest trends and developments that are shaping the future of digital publishing—everything from the profitability of free content and subscription website optimization to the secrets of keyword analytics—all the emerging technologies and must-do initiatives. You’ll have a chance to ask your most pressing questions and get answers and advice from your expert instructors and an accomplished group of peers.

DAY 1:

Meeting User Needs: Making Money on the Internet 101

We start with the fundamentals: How do you serve the needs of all your constituencies? Until you understand these basic strategies, you can’t profit from digital publishing, and you won’t understand the phenomenally successful Mequoda Method.

Leveraging Media Trends: Monetizing the Future

You’re facing the biggest sea change in publishing since Gutenberg. Nothing in our living history can tell you how to go forward in the digital age. But Mequoda has conducted its own proprietary survey of digital consumers, and we’ve discovered some secrets to their wants and needs that may surprise you. How do your readers consume digital content? What should your very next business move be?

Smaller niche publishers often wonder about the secrets to success for those who have led the way. Yet even the big players don’t always get it right. Sometimes the earliest leaders, driving without a map, have gotten themselves hopelessly lost! Find out which publishers are getting it right, and how you measure their success. You’ll get data directly from extremely successful niche publishers who you can use as mentor sites. You’ll take home specific examples of right and wrong, learn from others’ mistakes, and begin to see your own path forward.

Selling Digital Content: Profit from Magazines, Books, Videos & other Premium Products

Welcome to success: This session delivers the strategies you need to make millions from all forms of digital content, including some you may not have considered yet. Find out exactly what drives revenues for a variety of business models from The Motley Fool and the American Ceramics Society to The Economist and America’s Test Kitchen, and begin to see how you can translate these strategies to make millions of your own.

We’ll also take you through a complete fictitious case study of a niche publisher who’s identified a host of new products to sell so you can see the options available to you. Plus you’ll discover new ideas for marketing channels and website infrastructure that maximizes sales and revenues for anyone with content to sell. You’ll leave this session with the knowledge you need to fine-tune your existing operation or plan ahead for your new online business.

Selling Digital Advertising: 5 Strategies Publishers Are Using to Make Millions Online

Did you think that digital advertising is just about banner ads and impressions? Are you aware of the new profits to be made thanks to the tablet? This session is made for you! We’ve taken a deep dive into specific strategies, from Forbes and The New Yorker to Computerworld and Media Bistro, that have proved especially profitable for different business models – and some of them will be perfect for you. You’ll take home innovative new ideas plus a specific, detailed case study for our favorite advertising model, which you can implement even if you never thought you’d sell advertising.

If you have a legacy print publication, you’ll find out how to enhance profits with a digital publication. If you host live events, we’ll show you how to maximize advertising revenues from that business. We even deliver some revenue channels you may never have heard of! Advertising in the digital age is about to take off, and you’ll be on that train after this session.

SEO Keyword Research: Step by Step

Effective keyword research represents the core of all organic marketing activities. It’s the fundamental skill every digital marketer and publisher must master in order to truly understand and capitalize on the search behaviors of their audience.  Surprisingly, most publishers and their teams have no understanding of this skill whatsoever – thereby leaving tens of thousands of dollars lying on the table.

Learn the tips and tricks of the Google Keyword Tool, and how it’s used to gauge your audience’s information needs and map your website’s navigational taxonomy. Discover how to truly serve and build your audience, become a leader in your niche and generate more conversions through effective keyword research.

Bonus | Hands-On Workshop

You’ll be working in small groups to identify the keyword phrases we should be using in our fun, fictitious case study.

“We use the Mequoda Method to sell out our executive education programs.” Gail Odeneal, Director of Marketing, Program on Negotiation, Harvard Law School

DAY 2:

Burning Questions Roundtable

There are so many exciting new insights, so much detailed information, coming at you during the Intensive, that many of you come up with new questions long after each individual session is over. If you’ve slept on it and have burning questions for your instructors, bring ‘em to the Q&A sessions on Wednesday and Thursday mornings! We’ll give you our best solutions and share our secrets.

Building Media Websites: Portals, Magazines & Stores

To grow and profit online, a multiplatform publisher must have a website that drives traffic, builds relationships, and sells subscription and information products. Achieving these goals is contingent on having a robust portal, an ecommerce store, and a subscription website. In this session, you’ll learn how to develop an efficient website strategy—one that enables you to build a better website in less time, and for less money.

Building a website is about more than just design, of course, and this session digs into the ways in which your entire infrastructure enhances whatever business model you’ve chosen, including driving traffic, converting visitors and selling products in multitudes. Using a proven framework as the backbone for your website’s architecture and functionality that Mequoda has implemented for respected publishers such as the American Ceramics Society, Black Belt, Biblical Archeology Society, Harvard University, Sunset, and Vida y Salud, you’ll take away tips for improving website usability and reducing time to market, and be ready to build your complete online world.

Attracting Website Visitors: 29 Ways to Build your Online Audience & Email Circulation

Driving website traffic remains fundamental to every publisher’s success. Learn dozens of ways to drive traffic and leverage your website’s architecture to capture and build relationships, using the fundamentals of strategy, copywriting, website architecture and analytics.

In addition, now that social media has redefined the way people read and distribute online content, this session will also examine best practice examples of publishers who effectively use Google, Twitter, Facebook, LinkedIn, YouTube, and other niche sources to drive traffic, build relationships, and influence sales. You’ll get proven strategies for building your email subscriber file and cultivating a social media presence.

Social Media Marketing: Using Content to Drive Website Traffic, Sales & Profits

Do you know how to properly leverage social media, or do you just have someone on your staff randomly post on Facebook and slap up tweets when the mood strikes?

Blogging and social media are at the heart of online marketing, but few publishers approach them with any kind of organized plan. We’ll discuss the data for monetizing blogs, posts, pins and tweets, including case studies from online publishing luminaries like Consumer Reports, Men’s Health, Black Belt and HR Daily Advisor. You’ll see how to use the content you already have as the basis for a social media campaign that uses repurposed long-form magazine articles into short-form blog and social media posts to build your audience and generate new sales.

Bonus | Hands-On Workshop

Put your online copywriting hats on! You’ll work in small groups to outline an SEO blogging campaign. Using the keyword research from Day 1, you’ll write an optimized blog post headline and lead paragraph, Twitter post and Facebook post promoting your online content.

Digital App Marketing: Create Killer Sales Campaigns and Awesome Apps

At the heart of any online publishing empire is your digital magazine, journal or newsletter. So you’ve got lots of new traffic to your website … now, how do you convince your visitors and email subscribers to buy it? It all starts with the fundamentals of marketing – which haven’t changed, even in the digital age – and then leverages the consumer’s demand for tablet and smartphone apps to drive new subscriptions, higher prices and improved renewal rates.

In this session, you’ll learn how to craft your offers, price your products, deploy killer copywriting and leverage all of those things across multiple platforms. We’ll also surprise you with the news that magazine apps shouldn’t be games or gadgets, and they should offer plenty of free content and a satisfying user experience.

We’ll deliver real life case studies of successful apps and the data that proves their success. Then we’ll show you exactly how to make it work, using our fictitious case study and app map. In the end, you’ll be ready to master this new, uncharted marketing channel.

Integrated Campaign Management: Master the New Marketing Channels for Big Profits

Do you want your business to make millions online? Then start by giving content away. That’s right: Blog posts, email newsletters, and social media are the key to selling your magazines, books, videos and events. And we can prove it: We deliver a real-world case study in which a small niche publisher used the Mequoda SEO Campaign Method to make millions of dollars from a single piece of free content.

You’ll learn each step from identifying blockbuster keywords, to converting visitors to community members and buyers, and finally to analyzing your results. Along the way you’ll even learn how to get your editorial team on board with your marketing efforts!

All in all, you’ll take home a complete campaign blueprint that you can implement to promote and sell your premium product in multitudes – starting immediately!

“We’ve used the Mequoda Method to sell thousands of books, videos, and subscriptions.” Sherman Hall, Managing Director, American Ceramics Society

DAY 3:

Burning Questions Roundtable

Bring your questions about the Day 2 material. No question goes unanswered!

Understanding Google Analytics: Measuring What Matters

Some metrics are more important than others, and understanding their context is key—in fact, many site operators end up focusing on the wrong ones. In this session, we’ll start by clearing up common confusion over Google Analytics terms such as visits, page views and bounce. Then we’ll review key metrics, learn the deeper meaning behind them, and examine how to use them to your advantage.

Our analytics manager will show you how to use key performance indicators (KPIs) to make better resource, staffing, and content performance decisions, and how to use Google Analytics as a way to monitor the performance of your web and email activity, ecommerce systems, and SEO and link-building efforts.

Managing Key Metrics: The Ultimate Publishing Scorecard

This workshop delivers a quantifiable methodology, or scorecard, for auditing your current market position. By analyzing scorecard data, you can identify high- and underperforming areas and accordingly, make better resource allocation decisions. Some publishers refer to this audit as the ultimate audience reporting tool, as it shows, at a very high level, the direct impact that marketing and resource decisions have on market share.

Modeling the Future: Using Key Metrics to Create a Simple 5-Year Financial Forecast

Discover a simple yet comprehensive way to forecast the future of your digital publishing business. Discussing the handful of key metrics that can be used as “proxy” metric assumptions, we’ll simplify the process of modeling your digital business. Our model takes advantage of our years of experience with our many clients, delivering bulletproof assumptions that you’d pay thousands for from any consultant.

This session eliminates guessing as you forge ahead with your expansion into the digital space. At the end of it all, you’ll take home a complete master business model, including revenues, expenses and profits, which you can use to build a complete digital publishing organization.

Business Plan Development: Making the Case for your Digital Marketing System

In this session, we share a time-tested business plan that has been used to successfully raise millions of dollars. You can use this business plan format to rally the troops, gain executive support, and when necessary, raise capital for your digital publishing business.  Find out how to map out your new empire so everyone’s on board, discover which data is most important in your business planning, and find the funding to make it all happen.

Take home examples of PowerPoint slides that show your audience what your organization chart will look like. Sell them on your team members and content plan. Ensure understanding of the opportunity your business plan represents, and get everyone involved engaged, excited and on board.

Next Steps & Resources:

We end the Intensive with a roundup of resources for charting your new path, from free white papers to our business plan development services.

“We’ve found the Mequoda Method to be effective at helping us create entirely new streams of revenue.” Robert Michel, Editor-in-Chief, The Dark Report

Digital publishing and marketing from A to Z

I’d bet good money that you’ve been to quite a few huge conferences in the publishing industry. You have to cherry-pick a session on email subject lines here, another on social media there. None of them work together, and you have no idea once you get home how you’ll implement any of it.

I hate when that happens.

That’s why the Intensive is structured to not only teach exactly the steps you need to make millions, but to teach them in a sensible order so you know exactly how to implement the program. We take you step by step through marketing your products as successfully as some of the many big players have learned the system from us: players like …

• America’s Test Kitchen
• Crain Communications
• PennWell Publishing
• Reader’s Digest Association
• Real Simple
• Taunton Press
• The Motley Fool
• Yankee Publishing

… to name just a few.

And unlike all those other conferences, the Digital Publishing & Marketing Intensive is an intimate event, strictly limited to 42 attendees in order to allow maximum interaction with instructors and peers, and ensure that all questions are answered. We even include a roundtable Q&A the morning after each full day, so you can follow up on any issues you’ve pondered overnight.

No other conference or instructional course offers this kind of one-to-one relationships with instructors!

Of course you may not want to increase your million-dollar revenue by 20% in two years. But if you do, I urge you to attend the Intensive this July or October so that by this time two years from now, you’ll have increased revenues by $200,000 or more!

In fact, I’ll even promise you this. If you attend the Intensive and decide at the end that you haven’t learned exactly what you need to increase your revenues exponentially, I’ll refund your registration cost immediately.

“If you want to make more money online — listen to Mequoda.” Chuck McCullagh, Former Senior Vice President, Magazine Publishers of America

To sum up: A complete system for success and my money-back guarantee

So that’s it. You get a guaranteed method for making millions as a digital publisher. And you get it in just two and a half days. No other instructor or consultant makes an offer like that, or ever will. Remember, Mequoda has taught this method to dozens of publishers who use it every day to make millions online! We’ve taught it all around the world, and we have more than 57,000 subscribers, fans and followers globally. And we’ve had more than 80,000 downloads of our free reports, handbooks and guides.

So don’t be left out of Mequoda’s tested and proven program for profitability! Join us for the Digital Publishing & Marketing Intensive and join the ranks of millionaire publishers!

Best regards,

Don Nicholas

CEO & Lead Instructor

Mequoda Group

PS: If you’re still not sure you should join us, please email our Training Services Manager or call her at (774) 261-3842 for more information.

PSS: Need more? Feel free to email our Operations Manager or call her (508) 616-7962 to schedule a 30-minute phone conversation with me about your needs, how to apply the Mequoda Method to your organization, and the value you’ll gain by attending this very special event.