Over the past three years we’ve had the privilege of launching digital media marketing programs for more than 100 premium subscription products looking to increase their subscription revenue. Many of
Please disregard this post if you can’t immediately answer yes to these four questions:
Does your email list contain at least 100,000 email addresses?
Do you want to increase your
There is simply no substitute in subscription marketing for a great product that delights customers by engaging them repeatedly with topical content that enlightens and entertains. The best new premium
Membership marketing isn't a new game, but selling all-access memberships to digital libraries and archives certainly is. Heck, most publishers haven't even taken the step to digitize their archives yet.
Fortunately,