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Digital Publishing Trends Multiplatform Publishing Strategy

Newsweek’s Digital Magazine Subscription Gamble

newsweek digital magazine subscription
via Newsweek

Will Newsweek’s digital magazine subscription pricing work? Ken Doctor from Nieman Labs has all the details about Newsweek’s relaunch. We found the part about their digital magazine subscription pricing to be a bit startling. Doctor writes, “The paywall isn’t unusual; the pricing is. Charging $39.99 for digital-only access is high, especially considering that the seeming competition, Time, can be gotten — in both print and digital — for no more than $30 a year.”

Newsweek bundles print and digital copies for the yearly price of $149.99. Time will tell if this strategy works. Who knows, maybe the new paper will win over our heart and wallets. To Read the rest of Ken Doctor’s article visit Neiman Journalism Labs.

 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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