About the Author

Don Nicholas

Founder & Executive Publisher

Don Nicholas serves as Executive Publisher for Food Gardening Network and GreenPrints. He is responsible for all creative, technical, and financial aspects of these multiplatform brands. As senior member of the editorial team, he provides structural guidance, sets standards, and coordinates activities with the technology and business teams. Don is an active gardener whose favorite crops include tomatoes, basil, blueberries, and corn. He and his wife Gail live and work in southern Massachusetts surrounded by forests, family farms, cranberry bogs, and nearby beaches. Don is also the Founder of Mequoda Systems, LLC, which operates and supports numerous online communities including I Like Crochet, I Like Knitting, and We Like Sewing.

Articles by Don Nicholas

Three Ways to Block Ad Blockers

Hide in plain sight and make your advertising messaging look like regular content to block ad blockers Ad-blocking software has been around almost as long as people have had personal computers  

Measuring Ad Engagement: Mobile, Native, and Events

Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over  
Health Portal Grows 368% Year Over Year

Health Portal Grows 368% Year Over Year

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold  

What Is a Subscription Website?

Subscription website business models have evolved exponentially in just a few years Once upon a time, there were a few different versions of subscription websites that Mequoda defined. We wrote about  

Nonprofit Publisher Prospers with Mequoda Method

"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame. The Mequoda Multiplatform Publishing Hall of Fame,  

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report? We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic  

Mobile Publisher Outlook on Ad Blocking

If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking." Ad blocking programs are  

Social Media Standards Released by MRC

With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only  

The Mequoda Retail Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly  

The 8 Characteristics of a Subscription Website

Each subscription website business model we write about has a distinct combination of characteristics When Mequoda writes about subscription website business models, we always include a chart that outlines eight different  
Enter Your Log In Credentials
This setting should only be used on your home or work computer.

Mequoda is an active member of the following industry associations:

Larger version of the image

By using this site, you agree to our Privacy Policy.