Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Discover how to incorporate storytelling into your online copywriting
“I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.”
My friend Martin (not his real name) objected to using storytelling in his online copywriting.
“It won’t work,” he insisted. “Our customers won’t like it. They want to hear benefits and features, not fairy
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.
Even with social media gaining more popularity, the power of email
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.
Along with that,
Vida y Salud is a blog about health and wellness for Spanish-speaking audiences
“I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially for the Latino market. This is a very exciting time.” – Dra. Aliza Lifshitz
Aliza Lifshitz is a medical doctor and a medical correspondent. She’s been
Attention to these SEO copywriting details can boost your site’s “findability” and popularity
So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.
Here’s a suggestion: Wait. Have another
Jaime Guthals of Interweave Press joins tomorrow’s webinar
If you plan on tuning in to tomorrow’s Online PR Tips, Tricks and Traps webinar, then you’re in for an added bonus. Jaime Guthals, the Director of Public Relations for Interweave Press, will be adding her wisdom of online PR to the webinar.
I was excited to hear that
Our Online PR Tips, Tricks and Traps will be taking place on July 13th
As online communities continue to expand and evolve, online PR is further developing into a resource that can mean more visibility for a company. And we all know what more visibility can mean for a company; more email subscribers, customers and brand
Three tips to help along the way
Online PR can be looked at as a component to SEO campaigns. Search Engine Optimization (SEO) is all about building visibility by ranking in search engines. It isn’t about spending a ton of money to place ads in Google, rather it’s about creating keyword-rich content and getting that content
Whether on ‘Front Porch’ or in Your Own Backyard, Communities Are Rising Up
Micro-communities have received a lot of publicity lately.
Here is Robin Crumby, group managing director of Melcrum Publishing Ltd., describing micro-communities in an article in the June Hotline: “The creation of micro-communities is being widely heralded as a robust model for specialized information publishers.
Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash, publisher, Capitol Information Group, on a recent SIPA online forum.”The format is typically five headlines and teasers representing the single topic stories that ran Monday
Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases are picked up by search engine features like Google News and Yahoo! News.
The press release factor can play a huge part in gaining incoming links
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly
Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell you that it’s vital to write about a product’s benefits.
“The more you tell, the more you sell,” they say. Benefits, benefits, benefits. That’s the primary
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find other like-minded individuals and information on topics they love. This is basically my approach to modern online PR.
My thought process has always incorporated the desire
2 Ways to Approach Search Engine Optimization, Link Building & PR
Tips shared by Jeanne Jennings at the SIPA Conference in Washington, DC
Find out how successful publishers are increasing website traffic and building email marketing lists with this free report
Steve Bender digs up great gardening ideas in his blog: The Grumpy Gardener
Steve Bender has been writing professionally for more than 25 years, developed a large and loyal following of readers, and knows a great deal about gardening, which, for the last 2
Lamenting “incredible” — the word that lost its meaning
Tips on offering free content found at SIPA
Last chance to sign up for our Building Email Circulation webinar
Edward Grinnan may be the world’s leading inspirational publisher
See how the external source of pay per click (PPC) may benefit your online business
Catch up with these successful bloggers to see how they are blogging for profit
Podcasts are an external source that can help build email circulation while delivering content through the desirable medium of audio
Learn how to execute stronger SEO campaigns that’ll lead to higher page ranks in Google
Art blogs for all, from beginner painting and sketching to landscape and still life lessons
A checklist for copywriting with credibility and maximum persuasion
Attend the SEO Copywriting Workshop webinar to learn 18 priceless tips, including a step-by-step formula for SEO copywriting
Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting
Bringing visitors to your website is just the beginning…
Stanley Roberts runs possibly the oldest blog on the internet
When you embrace keyword research and master SEO copywriting, you can transform yourself from search engine “victim” to Google “partner.”
SEO copywriting advice on positioning your content
Golf Vacation Insider provides free travel tips for golfers
Don’t forget the power and beauty of literary components
These tips may help your SEO copywriting efforts
IMAG-MPA Conference Discusses Growing Industry Trends as Well as Traditional Circ-Building and Revenue-Producing Best Practices
Bryan Welch shares his thoughts on improving revenue per audience member
Interweave’s Bob Kaslik delivers 8 concrete best practices for building your email subscriber file
SEO copywriting tips on beating mental blocks
Jeanne Grecco of Gryphon Daily has investment suggestions for every type of investor
Email Communications is Still on Top for Daily Usage
Tips on SEO Copywriting from Peter Schaible at the Mequoda Summit in Napa Valley
Online copywriting secret: Rapport precedes influence
Learn email deliverability from an expert on the topic
What’s your digital newsletter strategy for 2010 and beyond?
The prisoner, the rat and the desperate sales letter
learn tips on using Twitter as a promotional tool that’ll help increase website traffic
MarketingSherpa, a guide to marketing research
