Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your
“Please retweet” is one of the most commonly used phrases in a successful retweet
Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online marketers who want a solid social media strategy, we thrive on re-tweets. Even if we only have a small following on Twitter, a re-tweet can
What search engines are doing to capture your attention; and how it benefits you
What activity do you engage in the most online? For many the answer is along the lines of “I use search engines to find info on topics that interest me”. Since Google is the most trafficked web entity today, it’s easy
Focus on the sell and make good email copywriting your first priority over fancy design
Just like in website design, we are often coerced into creating something visually appealing rather than focusing on what is going to sell a product. However, any smart publisher who has tested an email promotion with copy and graphics will tell
Has semantic search technology changed the way we write?
“Wouldn’t it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?” – Eric Schmidt, Google CEO, January 2009
It’s been two years since Google* announced the use of Semantic Search Technology, what’s changed?
What is semantic search technology?
Email Newsletters Build Relationships and Communities
Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those individuals at a later date through alerts, blogs or email newsletters—i.e., building a relationship. If a website does not attempt to capture the visitor’s email
Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are on the agenda along with a sneak peek of their knowledge.
On marketing.
1. Eric Hellweg, editor at Harvard Business Publishing, will be joining Mequoda’s Don Nicholas
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives.
1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules for promoting them. So today, let’s look at the Websites of 10 SIPA members making good use of video. (Special thanks to Ed Coburn for
Multiple email newsletters can improve retention rates
One of the four principles of Mequoda is being email centric. Really it’s about being subscriber-centric rather than just being defined by email. If you create an online community where subscribers feel safe and comfortable — where they can enjoy the quality of information, instruction, encouragement
Mashable listed 5 winners; what do you think makes a successful social media campaign?
Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an audience close, or scare them away just as quickly if correct communication isn’t established.
The best social media campaigns achieve a few things. They bring together
It’s time for our annual press release website update.
This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if your willing to pay for the upgrade. The first four are the press release sites we use most often.
Audience development and editorial management strategy: talk about everyone else
When you write a daily blog, it can be a strenuous exercise to come up with original ideas day after day. Luckily for editors, there really are plenty of external sources of content that we can pull from to come up with our own original content.
Make social media part of your plan for SEO campaign management
Most social media sites use “nofollow” tags. This basically means that an inbound link from this site isn’t going to do your Google juice any good and you won’t get any valid inbound links from it.
So why do we even bother thinking about SEO when
How can the new Tweet Button increase inbound links, audience development efforts, and increase website traffic?
Twitter proudly announced its own share button last month. The option to retweet information has definitely made it easier for publishers to share their content on Twitter and contributed to Twitter’s continued growth.
How much do we retweet? More than 750
The advantage to writing “fascinations” for bullet points and subheads
Are you a copywriting tortoise or a hare?
I’m a slow starter in the SEO copywriting race. Not a procrastinator, I simply take a while to get up to full speed.
Does that describe you, too? If you’re like me, you believe there’s no single “right way” to
Building a new social media strategy by leveraging Twitter for content
Yesterday we noticed in The Sun, that it’s becoming more and more popular to go out and use tweets on Twitter to build a news story.
Perez Hilton already had this down from the get-go as soon as celebrities started tweeting. He’d base entire article on
Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Set up an affiliate program. Find partners that are compatible within your niche. Well-established websites with lots of traffic are most desirable. Create a mutually beneficial (win-win) relationship with other marketers, and you
Writing better email subject lines means getting more emails read and products sold
Email copywriting doesn’t just mean writing great sales copy. Before anyone even gets to your email newsletter or promotion, you need to do a good enough job at getting them to open the email newsletter first.
You could have written an award-winning article on
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation of the Mequoda System. This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. It’s
Nine steps to better SEO copywriting
Do you sometimes have difficulty cramming in enough keywords with some topics? Here are nine steps that can improve your SEO copywriting and make it feel more natural.
Are email newsletters better than blogs?
I’ve read several articles discussing whether or not blogs were dying, since many well known bloggers have recently switched to email newsletters only. There was much debate in the comments that followed these articles. Some agreed that blogging was indeed dead. However, many felt email newsletters were
And Twitter has now officially joined the party
Twitter is a place to share and discover information in a social manner. The iPad is a device for media-rich content experiences. Seems to me that the two belong together.
The folks at Twitter must feel the same way since they designed and released their own official iPad app.
Meet Eater is a plant that thrives off social interaction
This story intrigued me: A plant that thrives off social media. It’s an environmental art installation that was created to re-establish the connection between humans and plants; a topic we all should pay more attention to.
According to the article, the plants receive water and nutrients based
A new feature from Google aims to fix headaches associated with cluttered inboxes
Cluttered inboxes are nothing new to email users, but Google is now attempting to help clean up the issues with their Priority Inbox, which is currently being tested in beta.
Nick Bilton of The New York Times Technology section reported on the new Google
Research your keywords before you begin to write a press release
Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find at least two keyword phrases that you want to be found by in search engines.
If your not sure what keywords to target use the Google
Ways to incorporate social media strategy into your website
A solid social media strategy is a great way to grow your audience, stay in touch with your audience members and create meaningful relationships.
However, it’s important to remember that a successful social media strategy respects the parameters of social media.
People engage in social media to stay in
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our Editorial Management Guidelines for Online Publishers white paper, but while we were reviewing it this week, we thought it might be nice to bust out
Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list, but have no idea what to use for content. Should they create new content? Repurpose old content?
If you’re repurposing old content (and we suggest that
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer young when — and this happened quite a few years ago — I overheard two teen-aged girls talking in a music store.
One asked innocently, “Did
Londesborough Proves Popular With His Sales Habits and Best Practices
At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping the pace moving and getting a lot of people to give their ideas. But one name seemed to come up more than others when it
Add a few Facebook best practices to your social media strategy
Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are good reasons for doing this (ie. driving more traffic) and bad reasons for doing this (ie. selling more products). One leads to the other, but
You can’t afford to ignore social networking sites
It’s important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even when they’re on the go. Second, you need inbound links to improve your page rank. Third, you need to attract new audiences.
From email marketing to personal correspondence, what messages will reach the top of an email inbox?
If you’re an active member of the online environment then you probably receive an excess of emails everyday. Wouldn’t you love to organize your email so the important messages get to you before the less-important ones?
That’s what Hilary Mason, the
Attract more customers with keyword-rich copy, GUARANTEED!
An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter landing pages or rapid conversion landing pages. This includes optimizing your headline, subhead, summaries and, of course, the copy itself.
If you sell “pet supplies” and
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds of email messages per day. As a publisher I’m sure you’re aware of this.
An email subject line that fits the above criteria has a better
Global growth is a main factor in this spending
Forecasts from eMarketer predict that more money will be spent on advertising this year, as well as in the future. By next year, it is predicted by eMarketer that nearly $4.3 billion will be spent worldwide on social networks.
Currently, the US accounts for over half of the
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through the Internet.
Creating a podcast is not as technically challenging as it may sound. There are free software programs available that are fairly user-friendly. Try
Our Increasing Website Traffic & Building Email Marketing Lists free eBook has over 30 beneficial strategies for online publishers and content marketers
Download our Increasing Website Traffic & Building Email Marketing Lists free eBook now
Google bots are finding, scanning and ranking articles quicker than ever before. A lot of content seekers weren’t even aware of the
Twitter users, that’s who
It’s estimated that there are 26 monthly Twitter users throughout 2010. This amount accounts for roughly 14.6% of all Internet users.
The interesting thing here is that daily Twitter users are very active when it comes to social media activity. The original findings on these Twitter statistics come from ExactTarget and eMarketer has
See what is receiving women’s attention online
Yahoo and research firm Added Value partnered together to survey 3,000 women in the US. The study has been labeled as “Women Connectonomics” and examines the usage of the Internet by women: how they use it and why.
Some interesting highlights from the survey include:
It’s important that your email newsletter is delivered to the “inbox”, not the “spam” folder
If your email newsletter doesn’t get delivered to the recipient’s inbox, the chances of it being read are slim to none.
The email newsletter should include a prominently placed white list request. Getting through an Internet Service Provider (ISP) and most email
Why many publishers are now using Facebook in their social media strategy to connect with fans
There are 3 solid reasons for a B2C businesses to use Facebook over Twitter. First, Facebook has no limits on comments or posts. Twitter only allows for 140 characters. Messages have to be kept short (lots of fun for creative
Podcasting (both audio and video) is one of the Internet’s biggest new media trend – how can you start utilizing them?
If you are already offering online video, it’s practically a no-brainer to offer those videos as podcasts for your users. If you’re recording interviews, why not offer audio podcasts as well?
If you’re not doing either
Number 4 on the list is the SEO press release; it’s not to be overlooked but often is an afterthought. On the Internet, press releases take on a new meaning and provide an additional marketing opportunity that only some in the industry have figured out—search engine visibility.
Now that the public can read press releases
A lifelong love of horses inspires the popular blog ‘The Gallop Report’
Holly Clanahan has been around horses her entire life, she says she was a ‘horse-crazy kid’. Clanahan is the editor of America ‘s Horse magazine, which goes to all AQHA members. Since December 2008 she’s been writing The Gallop Report, a blog
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and sales letter landing pages that both tell engaging stories and combine our targeted keyword phrases for search engine optimization.
The answer is the same as the
Download our free report on SEO campaign management if you haven’t done so in the past, and use the information to harness the power of the new Google
The new Google, once referred to as Caffeine, has definite advantages for content marketers and SEO campaign managers.
And in many cases, the results can be seen immediately.
For instance,
From food to the great outdoors, Patti Londre offers passionate blogging advice
“At this stage of my career, blogging was natural for my background because it combines creativity, writing, cooking, photography, marketing, technology and more.” – Patti Londre
Food, food, food – Patti Londre has had a passion for all things food since her teens. Patti earned
A Summer of Content: Bailey Counts The Ways to Create New Web Posts
Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice on Intuit (TurboTax)—where they drew about 700 entries to post online. Because when it comes to talking about marketing, analytics, and in this case, building
