Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers
If a tree falls in the forest, and no one is there to hear it, does it make a sound? If a copywriter creates a great landing page and no one finds or reads it, does
How to sell products while maintaining the honesty and tactical transparency required to preserve a trusting audience
Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA’s 32nd Annual International Newsletter & Specialized-Information Conference
Know your blogging competitors and figure out what their audience development program has that yours doesn’t
Brodeur recently conducted a “Survey of Beat Reporters on Social Media , and the Blogosphere”. The survey focused on which blog and news sites that reporters and journalists use regularly.
This is important to us as publishers because it would be
New email newsletter guidelines
We just got an email from Circulation Management that talks about the new CAN-SPAM rule provisions:
Well it looks like News Corp. and Google didn’t do their homework when they bought MySpace (News Corp.) and YouTube (Google).
Yesterday in OPA’s Intelligence Report, they had a story on how they are struggling to meet their revenue goals after acquiring the two social media empires in recent years.
According to the article, MySpace was snatched
Could social media networking and optimization play a role in The New York Times’ 82% increase in traffic this year?
Tips from Chris Brogan on social media optimization and networking
Got lots of viral videos to put up, and not sure where to put them? Here are the 10 most popular places that they should be found.
Traditional Publishers Are Distributing their Content and Brand via Twitter with both a hands-off RSS approach and a hands-on personal approach
This social tool is redefining audience development and RSS by turning it into an interactive and community-based experience
How to use social networking sites to create buzz, an online community, and more traffic to your website
Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products
29 Insider Secrets for Creating Effective and Profitable Email Newsletters
8 best practices for effective email marketing in a preview-pane world
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find it, it does not exist
How a publisher made one change that increased their delivery rates from 65% to 98% in days. If your email provider is not giving you a delivery report, and you are not registered with a service like Delivery Monitor, we seriously recommend that you pay attention.
PEAK6 Investments, LP was founded in 1997 and is headquartered on the original Chicago Board of Trade trading floor. PEAK6 Capital Management LLC, an affiliated market making and proprietary trading firm, is a provider of liquidity and risk management to the options market having traded 35 million option contracts and 2.1 billion shares in 2006.
Why Google hates your question marks and ampersands
There are two types of URLs.
A dynamic URL is generally used on a PHP or Javascript based site and calls database content to fill a page template. The URL relies on the database and variable strings in order to form a complete URL. These are common on blogs,
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do
Increasing inbound links to your site with bloggers, competitors and social networking
This week we’ve been talking about how to start your link-building campaign. In the last two articles, we’ve focused more on building up your contacts, but now we’ll show you how to get people to link to your site and drive website traffic.
If you
Finding your external resources for audience development and discovering how they can help you get to page one in Google.
This week we’re going to talk a little about link-building. A great way to drive website traffic and the #1 way to get your pages listed on page one in any search engine is to have
It’s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation.
Two of the most important delivery rate factors are the “from” address and the subject line. However, if you want your emails to get opened, your subject
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR campaign. Well as the Internet winds change, so does the cost of free information, we suppose. However, lucky for us, just as a few of
Use this tool to see what is on searchers’ minds
Blogging works best when it’s done daily, and that takes a lot of information. One endless source of info—the news—is a great way to excite your readers while educating yourself. But how do you know which types of news excite and which types bore?
That is answered,
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal of the review is to
Test targeted keywords and content optimization for free
Everybody is on a budget. That’s why we’re mentioning two free search engine marketing tools today that can help you boost search rankings without boosting spend.
The first is WordTracker’s free keyword suggestion tool. The tool works as a thesaurus and a search-volume estimator, revealing phrases that may be
Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting
Today’s posting is a mass of SEO related news that will help you optimize video, go international and target the right links. Let’s get right to it so you can boost your rankings and
This Mequoda System Operator has found high profitability with a unique Internet marketing strategy
The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to create a newsletter where 60
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring marketers.
Video email marketing combines three online marketing disciplines: email marketing, landing page design and promotional online video. Each have their own best practices and undefined
Getting on page one is more vital than ever. Make sure you’re targeting keywords that will get you there.
By now you probably know that one of the best ways to attract website traffic is through SEO. But how good do your rankings have to be, really?
That question is answered in part by an iProspect Search
These benchmarks will reveal where your emails have to be tweaked
The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what adjustments to make?
To measure a campaign without benchmarks is to guess at its effectiveness—and blind guesses rarely make money.
Marketing research firm Jupiter Research gives the
A new report shows that online video is both popular and socially stimulating
In case you’ve been wondering if streaming video could help your online business, a new report from the Pew Internet & American Life Project says most Internet users watch video.
Over half of online adults have watched video online, and about 19 percent of
A report shows 5 tactics are commonly executed and commonly fail
A mantra that remains true across email marketing and direct mail is “the money is in the list.”
Email marketers are always trying to grow their list, but a recent study shows that many of them are planning to use tactics that others in the industry
Find out how this email newsletter is raking in revenue and awards
We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand award in its newsletter category.
HR Daily Advisor is a human resources management newsletter running on a Mequoda System. It and seven other newsletters came out
Fed up with search results? Now you can create your own engine
We at the Mequoda Group are very fond of our website archetypes.
They are website designs from which all similar websites are patterned—kind of like a category.
We’ve previously identified seven distinct archetypes, and each has its own unique tactics and strategies. Some may sound very
Google’s Sitelinks can turn your 1 link into 6 on results pages
Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires vigilance.
Just last month we reported that Google added images and video to its Web search results, pushing down some websites’ rankings.
The struggle for rank can
Online marketing works best with a solid foundation that builds lists
To have a solid online business, you need a solid online marketing system.
How solid is your online marketing? Is it really a system? Or is it just a few disjointed tactics?
A true marketing system is a concerted effort that acquires, builds and monetizes customer relationships.
It’s
Reporting from the 31st Annual SIPA conference
Reach a wider audience without paying for advertisements or partnerships
When people talk about your company, whether in person or in print, it’s great publicity. An endorsement from a friend, colleague or like-minded person instills a higher level of trust in its recipient than a traditional advertisement.
Once people start talking, they tell a few interested friends,
Don’t let the online craze overshadow traditional marketing techniques that are proven and effective.
When driving traffic to your website, you need to use every tool at your disposal. Focusing online with Google Adwords and sponsoring other websites will help, but don’t forget about the physical world we live in.
As a publisher, you should consider selling
Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.
Variety, the bible for show biz insiders, has provided Hollywood movers and shakers with the industry news they need for over 100 years. The company has been around the block when it comes to print
Take the information you have, profile your customer base and become an expert news-source.
There is nothing like free publicity. It is easy on the bottom line and draws more users to your website. It’s fantastic. Its only drawback is that free publicity can be difficult to generate—until now.
Scott Brueggeman, Socrates Media senior vice president for
Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars.
The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with free content—are rarely executed with the level of grace held by The Daily Reckoning.
As the hub of Agora Financial’s online marketing strategy, The Daily Reckoning
Making a meaningful connection with your audience.
It’s day two of the Web 2.0 Expo, and I thought I’d share a session I attended called “Community Evangelism: Tools and Techniques” with Anil Dash and Deborah Schultz from SixApart. I learned about the importance of having an official evangelist for your company, most importantly, instilling the Web
Find out why your email newsletter should follow the 60/40 rule
Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has not spawned effectiveness, and many email newsletters have flawed formats.
Thankfully, the Mequoda Group has a new free email newsletter review to help publishers avoid the
Use different emails to relate to your customers in different ways.
The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.
If you want to maintain customer relationships, Mequoda Pro contributing editor and
Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty.
Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice rules are still undefined. The emerging use of preview panes in email software is the latest change to that environment.
