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Archive for Digital Publishing Trends

We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.

Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.

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Video Publishing Sites Gaining Steam With Latest Moves

How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say all of the above. Like any other content built for multi-platform publishing, video produced by digital magazines will help develop audiences and generate revenue. Currently, monetizing video content means making digital advertising a priority, but there are other advantages, as well: the chance to go viral, or to at least to get some meaningful engagement via Facebook and Snapchat, as you’ll see below in recent coverage from Digiday.   Continue

Worldwide Publishing Offers Attractive Opportunities for Digital Magazines

Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it’s called the World Wide Web for a reason, so why invest resources in opening up international markets already occupied by homegrown media companies? Why hire native speakers or translators to serve up content to readers in Latin America or the Netherlands? Because there’s plenty to go around as device usage continues to climb and advertising demand proliferates. eMarketer delivers the data that makes worldwide publishing a more compelling option for stateside digital magazines. Let’s take a look some of their recent articles.   Continue

Podcast Publishing: Another Strong Link in the Multiplatform Strategy Chain?

With the explosive success of Serial and Slate’s Panoply, podcast publishing has emerged as a viable – and, more to the point, profitable – option for digital magazines. Audio content is inexpensive, not difficult to produce, and popular with consumers. What’s more, it fits in neatly with the Mequoda Method for multi-platform publishing, which emphasizes repurposing content with products aimed at converting mobile and desktop visitors. Sounds like a win-win, right? Well, our friends at Publishing Executive recently took a closer look at the phenomenon from an industry standpoint. Let’s see what they found out!   Continue

Mobile Advertising Trends: Instagram, Marketers, Programmatic

Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face technological, viewability, and audience development questions when it comes to generating steady revenue. We can’t say we’ve got all of the answers, but, then again, neither can anyone else … with the possible exception of Instagram, of course. MediaPost covers the latest news out of the massively popular image-sharing social network; plus, a new programmatic tool and mobile advertising from buyers’ perspective.   Continue

Monetizing Social Media: Bloomberg’s Strategy

Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content that’s skillfully distributed and diversely packaged requires patience, experimentation, and diligence, but it’s well worth the effort when those additional revenues start rolling in. Remember: It’s not the number of likes that define social media strategies; it’s the the level of audience development that will drive true reader engagement. Easier said than done, of course, but let’s take a look at how a legacy publisher like Bloomberg pulls it off, via Digiday, along with some other relevant recent articles.   Continue

Metered Content: Another Digital Magazine Goes for It

More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love to see this shift. From The New Yorker to Pando to Time Inc. digital, publishers are molding their content around monetization with experimental tactics and finding results. This isn’t just a smart bet; it’s smart strategy: As our 2015 Digital Magazine Market Study shows, consumers are willing to spend on metered content done right. MinOnline is on top of this industry trend, as always. Let’s take a look at their coverage of the latest metered content adoption, plus other recent posts.   Continue

News, Food, Health, and Celebrity Are Reader Favorites for Digital Magazines

If we had to pick two words to describe the Mequoda Method, the first would be “multi-platform,” which, as Don wrote recently, is the new normal for digital magazines years after we staked our brand on it. The second would be “niche.” Why? Because with tens of thousands of digital magazines available to consumers, you must focus on audience development to attract the right readers, earn their trust and attention, and then convert that trust and attention into subscriptions, one-off purchases, event attendance, social media shares, and other sources of revenue.   Continue

2 Out of 3 Readers of Digital Magazines Prefer 20 Articles or Fewer Per Issue

We’ve covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much with one stat post per day? Not according to consumers of digital magazines. Far from it.   Continue

Immediate Delivery Tops List of Coveted Attributes of Digital Magazines

That’s the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the spending habits and preferences of readers – in the time since our inaugural study (in which we polled 1,136 people).   Continue

Readers of Digital Magazines Split on Most Important Format

Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but at this stage of the game, digital magazine consumers seem relatively equal on their preference for tablet editions versus print editions versus web editions.   Continue

Readers of Digital Magazines Demand Readable, Scrollable Text

Readable text, scrollable text, links to websites, embedded video, back issue archive, vertical swipe, copy and paste capability, content bookmarking, relevant advertising, general advertising, and companion print magazine. Which functions rank most highly on your wish list for digital magazines? More importantly, which ones do you think might rank most highly for your readers?   Continue

Americans Will Spend More than $1.3 Billion on Digital Magazines in 2015

Throughout the week, we’ve released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on consumption. Today’s stat centers on conversion. Turning readers into revenue. They give you a glimpse into how best practices – exemplified in the Mequoda Method – can pay off.   Continue

1/3 of US Adults Read Digital Magazines

The primary stat we set out to understand in this study was what percent of U.S. adults with Internet access reported reading a digital magazine issue in the last 30 days. We found that 36.8% of American adults have read an average of 2.37 digital magazine issues in the last 30 days.   Continue

More Than 2/3 of U.S. Adults Actively Read Print Magazines

Before quantifying the readership of digital magazines, we wanted to first understand what percent of the American adult population with Internet access reads print magazines. We also wanted to learn how many print magazines, on average, they are consuming in a 30-day period.   Continue

Publishing Technologies: Best Practices From Top Digital Magazines

Are you making the best use of publishing technologies? Do you ever wonder how other digital magazines are doing it? Digiday recently took a look at how six big publishers are handling the tech challenge. In addition, they examine how Time Inc. digital has evolved since spinning off from Time Warner last year. Plus, an article on what impact video is having on the line between editorial and advertising. Let’s get right to it this week with some high-quality coverage!   Continue

What Is Digital Publishing Doing to Stay Up on Tech Advances?

And what is digital publishing not doing to stay up on tech advances? Are you – gasp – in danger of becoming a “dinosaur”?
What is digital publishing?

Well, how much time do you have? If you have 30 minutes, you can schedule a call with our CEO Don Nicholas for a free consultation. If you happen   Continue

Publisher Monetization: Video, Display Ads, Facebook

Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were blessed with a much more straightforward task than we have: Produce quality content and distribute it effectively via subscriptions and newsstand.

But popular industry opinion is wrong.

The aforementioned 21st-century challenge is actually age-old; it’s simply the same song, different verse. Or, put another way, the straightforward task that our predecessors faced is still the one we face today: Produce quality content and distribute it effectively.

If anything, you have more options than ever. Readers, do, too, of course, which means you have to step up your game – but the reward is full-throttle revenue streams when you find the right formula. Mequoda can help you with that part. And Digiday – one of the foremost monitors of digital publishing news – can help you track the trends that will shape your strategy. Let’s take a look at quartet of their recent articles.   Continue

Publishing Acquisitions on the Rise in Event and Mobile Sectors

Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity – areas that will appeal to Mequoda Members. One of our favorite industry sources, Folio:, has it all covered. Let’s take a look!   Continue

Mobile App Publishers: New Data on Engagement and Connected Consumers

Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the great industry challenges of our time – each new crumb of analysis can be a big help. The Mequoda Method has always emphasized quality content and flexible presentation in its multiplatform publishing strategy, and while we may not have perfected the art, we’ve gotten pretty close. Still, we’re always up for cutting-edge studies and expert opinion to bolster our approach. Talking New Media, one of our most trusted sources for digital publishing news, showcases plenty of both in recent articles. Let’s start there this week!   Continue

Mobile Programmatic for Publishers: The Latest Updates

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a foothold in this most elusive terrain. MediaPost is on top of this angle and others in some of their recent exemplary industry coverage. Let’s take a look at what they have for us this week.   Continue

What Is Native Advertising and Its Impact on Consumers?

We’ve covered the question “What is native advertising?” several times, stressing that it’s not a new component of publishing revenue, but rather a fresh take on advertorial for the digital age. Another term for it? Sponsored content. In other words, content that brands craft themselves to resemble surrounding magazine content and then pay for placement, or content that brands pay the magazine’s in-house studio to create plus place. This includes article-like text, video, infographics, and more. One important caveat here is that brands – or the publishers they’re paying, for that matter – cannot, by law, mislead consumers. That line has been bent, stretched, blurred, and seemingly redrawn over the years, with various parties weighing in. But rarely have we had the opportunity to hear what readers actually think about the native ads they’re expected to digest. MinOnline reports on a recent study that provides just such an opportunity. Let’s start there today!   Continue

Publisher Data: Casualty of Ad Blocking, Catalyst for Change

Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your user information is dwindling rather than expanding? Digiday reports on this trend and other industry news. Let’s take a look at a few of the site’s recent articles.   Continue

Paywalls for Online Content: More Publishers Signing On

Paywalls for online content are a work in progress, as publishers perfect the strategy with tiers, bundles, memberships, and other tactics. But there’s no question that they have a place at the table when it comes to generating revenue. Recently, Publishing Executive covered the most recent digital magazine to opt in to using paywalls for online content: Pando, née PandoDaily.   Continue

Social Media Publishing Tools Are Key: Just Ask Nat Geo

Social media publishing tools are proliferate, and often the options are overwhelming. Do you ever wonder how the best in the business appropriate their social efforts? Which platforms they lean on? We’re always after the latest best practices, so we were excited to see that the International Periodical Distributors Association is on top of it after the latest Magazines at Retail Conference.   Continue

Ad, Publisher Dynamic Gets Complicated With Blocking Software

If you’re an ad publisher and rely solely on that revenue for your company’s future, blocking software is a disturbing development indeed. While it’s not yet at crisis levels, it’s worrisome enough to demand some action, which is why vendors with antidotes are popping up here and there, while publishers and marketers devise responsive strategies. Ad Age did a great job of covering this story and a couple of more recently. Let’s take a look!   Continue

Google Publishing News Lab Debuts

A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more money with the News Lab. Like other platforms, the service bills itself as a way for the company to work with publishers – not against them. Digiday covered this story recently, along with articles on mobile advertising, native content, and more.   Continue

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.   Continue

Mobile Content Strategy: LinkedIn Pulse and More

Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile is tough. Audience behavior, app technology, and ad kinks to be ironed out can complicate strategy, but digital magazines and other brands must stay the course when it comes to producing quality content and tailoring it for mobile devices. MediaPost covers mobile content strategy in a few recent articles, including one on LinkedIn’s new direction with Pulse. Let’s start there today!   Continue

Cross-Device Advertising + Other Mobile Challenges

If you’ve solved cross-device advertising, you probably don’t need to be visiting the Mequoda website for free advice. If you’re still experimenting and developing solutions, join the club: Even the most successful publishers don’t have all of the answers when it comes to mobile metrics and ad revenue. We found a few recent articles in Digiday that touch on this topic and more. Let’s take a look.   Continue

New Adobe Publishing Platform Coming Later This Summer

Adobe publishing is a pricey option for publishers, but many believe the company’s products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members to that platform, there’s no doubt that we have tremendous admiration for the Adobe DPS, which offers a full array of tools for digital magazines. Talking New Media recently covered the announcement that the latest Adobe publishing platform – originally billed as Adobe Publish but now back to the line’s original Digital Publishing Solution – will be released this summer. In the meantime, a beta version is seeing release. TNM also discusses some interesting new moves from Time Inc. digital and Rodale.   Continue

Mobile Magazines Must Simplify to Solve Problems

Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of any hurdles – simply must figure into your plans in one way or another. At Mequoda, we believe in breaking down that process to ease the transition and maximize your revenue potential. Our Mequoda Method has helped hundreds of mobile magazines not only establish themselves, but also succeed beyond expectations. In a recent article for Publishing Executive, president of PSCS Consulting President Linda Ruth lays out her own plan of attack for mobile magazines … and deploys one of our terms in the process! Let’s start there today.   Continue

Mobile-First Strategy for Better Homes & Gardens

Is a mobile-first strategy a must for publishers at this point? The short answer is yes, but how should you execute it? Read our analysis of mobile-first strategy in the form of responsive vs. fluid design for the long answer. Digital magazines are always looking for answers – new solutions for new revenue. In a few recent articles, Folio: covers one publisher that’s embracing mobile-first strategy and two others going the acquisition route.   Continue

Online Content Strategy Depends on Tracking, Social, Advertising

Online content strategy can be navigated only when you’re equipped with the right data analytics. Throwing an article up and calling it a day doesn’t do it anymore. Luckily, publishers have research firms like eMarketer to help find the way. Let’s take a look at a few of its recent posts.   Continue

Publisher Video Efforts Expand With New Partnerships, Channels

If you’re a publisher, video must at least be on the periphery of your strategy, inching closer and closer to a prime position in your business approach. While you might not have the resources to partner with a major brand or produce full-fledged digital series as part of a channel, you can use platforms to diversify content and assemble serviceable video that will attract, retain, and convert audiences. In recent articles, Capital New York covers some industry trends in publisher video. In addition, there’s some big executive news and some not-so-big executive news.   Continue

Niche Publishers in the News Show Value of Strong Audience

Content that doesn’t deeply consider audience is a waste of time and money. It’s no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to focus on segments of consumption, build up loyalty, strongly define social media strategy, and design revenue-generating events. Digiday delves into niche publishers with recent articles, while examining Apple News and Facebook Instant Articles, both potential partners for niche publishers. Let’s take a look.   Continue

Cross-Media Publishing News: Apple Newsstand, Tablets, and Time Spent

Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what lies ahead for digital magazines. This is the kind of story the Nieman Lab was built for. Below, we look at its coverage on this topic and two others relevant to cross-device publishing.   Continue

Repurposing Content Emerges as Crucial NYT Strategy

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus.   Continue

Content Distribution Strategy a Key to Survive and Advance

Developing a content distribution strategy that goes beyond print and desktop is no longer a luxury – it’s a requirement if you want to stand any chance at sustained success. Folio: recently dug into MagNet’s first-quarter newsstand sales study and found an interesting conclusion. The trade magazine also checked in with Garden & Gun to see how it came back from the brink of extinction, another story that’s instructive for multiplatform publishers. Today, we take a look at those posts and some other industry news.   Continue

Can TV Be a Digital Publishing Solution?

There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as one digital publishing solution, of course, which, now that you mention it …). In 2015, publishers shouldn’t close the door on any new platform, technology, or strategy without some degree of due diligence and even experimentation. Talking New Media recently took on TV as yet another digital publishing solution worth studying. Let’s see what one of our favorite analysts, D.B. Hebbard has to say about it.   Continue

Ecommerce Content Strategy Taking Shape for Publishers

Earlier this week, we relayed news of tech network Purch’s Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch’s success is a sign of the times. Ecommerce content strategy is a rapidy emerging consideration for many publishers digging for more revenue sources, but success doesn’t come easily: The formula is a tricky one to master depending on niche, platform, and audience, among other factors. Several companies have been in the news recently for the strides they’re making when it comes to ecommerce content strategy. Let’s take a look at articles from Women’s Wear Daily, TechCrunch, Digiday, and Capital New York.   Continue

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.   Continue

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure   Continue

Magazine Publishing Companies Making Moves

Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let’s take a look at a few stories from the inimitable Keith J. Kelly’s “Media Ink” column in the New York Post.   Continue

Digital Advertising News: Buyers Want Viewability Data, While Nielsen Wants Brains

All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in some trouble, particularly on mobile. Advertising Age examines the issue in a couple of recent articles, while ruminating on sponsored content in a couple of others. Bonus content: Some big news from USA Today.   Continue

Multiplatform, Mobile Setting the Pace for Publishers

Ask any publisher about the industry’s top trends, and it’s likely the majority of their responses will start with the letter “M.” Multiplatform, mobile, and metrics, to name a few. These are a few of our favorite things, as it happens, so we’re excited to share several recent Digiday articles that address these emerging issues.   Continue

App Publishers Experiment With Products, Tackle Problems

App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose opportunities as well as frustrations for publishers maintaining their places in audience’s hearts. So, how to stay ahead? Talking New Media takes a look at the approaches of legacies and startups in a handful of recent articles.   Continue

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.   Continue

Social Publishing Platforms: A Siren Song for Publishers

Social publishing platforms are all the rage for publishers looking to repurpose content, cultivate audience, and drive traffic, and providers’ offerings are becoming more sophisticated and specialized. Or, in Facebook’s case, irresistibly too big to fail, for now. In the meantime, other brands and publishers, like Adobe and Condé Nast, are focusing on in-house digital solutions. Let’s take a look at four recent Digiday stories that cover all of this ground.   Continue

News From Online Magazine Publishers: App Updates, Launches + Push for Archives

Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New Media’s D.B. Hebbard both offers excellent coverage while at the same time proposing that media companies mimic some aspects of print business models in order to succeed.   Continue

TheStreet Experiments With Digital Magazine Subscription Tactics

When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies.   Continue