Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles from Advertising Age reveal how the current social media and mobile content push is shaping companies’ plans for the future.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.
As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently, eMarketer posted a spate of consumer statistics from tablet study after tablet study. Let’s take a look at five of them.
Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost’s Media Daily News, make note of the Interactive Advertising Bureau’s new data initiative, as well as the indicators present in the recent B2b ad revenue jump.
Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You’ve crossed off all of these items as you grow into a formidable media company, but there’s always another milestone on the horizon. These days, the task at hand is online video distribution.
Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it’s our job to put you in a position to do just that by providing the most timely analysis possible. Today, we take a look at five recent articles
This week’s roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company’s melding of events and e-commerce. We’ll also get a quick glance at the latest magazine personnel moves, as well as an interesting take on the phenomenon of BuzzFeeding B2B content. Folio: covers the magazine
You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution platforms offer an array of digital content, from newspapers and magazines to journals.
And what is a digital newsstand without free content? Some do a better
Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes for content that can help you cultivate audiences across multiple devices – it’s what we do! Digiday, always a reliable source for the latest industry
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready? Recently, we found five articles across MediaPost’s Real-Time Daily, Media Daily News, and RTB Insider titles that focus on the automated ad market – and
Last week, we came across a cool, candid essay from Slate Editor-in-Chief Julia Turner on the occasion of Slate Plus’s first birthday. From the beginning, Slate has emphasized that Plus is not a paywall, but rather a membership predicated on premium content. This model is gaining in popularity among digital magazine subscriptions – The New
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core. Sometimes, this is easier said than done, so it helps to know that a) other companies are dealing with the same issues and b) trade
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.
Let’s start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.
Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains a strong model that can reap benefits when done right.
But publishers have other arrows in their quiver, including video and social, that can improve viewability
eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:
Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to
The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.
Another week, another new social platform! Plus more video models and one of our favorite topics: niche publishing.
Let’s take a look at three articles tackling these trends from the always timely Digiday.
With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions, perspectives, and impressions is a big help. Today, we check out three articles from eMarketer for just such data.
For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million Lynda.com investment back in January.
Let’s take a look at that development as well as two others reported on in Folio: late last week.
While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions are keeping pace.
Digiday recently ran three articles covering pressing challenges that publishers are responding to.
Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.
Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly
Multiplatform media is the answer for publishers: If we didn’t believe that, we wouldn’t be in business – because we wouldn’t have any client success stories! The best part about a multiplatform strategy is that it can be integrated into both a legacy and niche business model.
Below, you’ll see some stories of big-name magazine brands
Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.
In the digital magazine business, today’s trendiest practices could be taboo tomorrow, and vice-versa. That’s why it’s so important to build a durable core product that’s solid enough to withstand industry trade winds yet dynamic enough to adapt to them, too.
It’s also good to know what’s happening across the field. In addition to our
Creating strong content is fundamental to success for online publishing companies, but the work doesn’t stop there. Mequoda Members know that email prowess and tech savvy can go a long way in ensuring a audience growth and smooth conversions.
The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in adapting to trends, technology, and unexpected developments. A sense of aggressiveness and anticipation has defined the year so far, as publishers have been more proactive.
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The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry – on March 24.
The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the “The Convergence of Data, Marketing & Commerce.” Speakers covered the digital media evolution, from multiplatform strategy to thinking like a marketer, mobile trends to legal trends.
The late, great David Carr might have said it best in October of 2014: “For publishers, Facebook is a bit like that big dog galloping toward you in the park. More often than not, it’s hard to tell whether he wants to play with you or eat you.” But does this week’s news of The
The news we look at in this roundup reflects the digital magazine publishing trends shaping the industry. You’ve got your mobile-focused advance from the arsenal of a longtime ally of publishers, your legacy brand jumping feet first into the publishing business, and your buffet subscription services battling back against the perception that consumers aren’t buying
Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the ethics, implications, and logistics. In this roundup, we’ll take a look at a potential solution for the latter group of publishers, as well as another
Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But as popular as they are, some publishers are seeking to better capitalize on them in an effort to protect their share of the market.
Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current ones, and enhance subscription packages while driving new ad revenue. With advances in technology and monetization happening every day, the market for digital magazine apps
Rounding up the latest digital publishing news reveals that several trends are sustaining themselves in the early months of the new year. Multiplatform audiences, driven by mobile, continue to grow. Repurposing content is keying expansions and launches. Ad viewability – video ad viewability, especially – is at the forefront of both brands and publishers.
For publishers, integrating a metered paywall into your subscription strategy has been on the table since at least 2011, when The New York Times took the plunge and not only lived to tell the tale, but also took the model to another level. Now, it’s all about theme and variation – who can deploy the
Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and converting audiences: Your product is future-proofed because you’ve covered your bases and can adapt to anything that comes your way.
Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.
We know, we know: It’s a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate traction, and its rise dovetails nicely with a big need for any multiplatform endeavor: a push for better video operations.
The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months’ worth of audience data from August of 2014 to January of 2015. The digital publishing news is good for magazines and multiplatform publishers.
Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital magazines more than ever, have firm opinions on what they like about digital magazines – and are adamant that digital editions should cost less than
Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn’t the only metric Google is winning, either.
2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties – while branching out with new ones.
Here’s the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We’re here to help!
Multiplatform publishing is a business model we believe in with every fiber of our professional being, and we put those beliefs into practice around the clock. But it’s nice to look up from our work every once in a while and see that more and more people are realizing how profitable it can be: A
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.
Fast Company is bypassing the Apple Newsstand with its new digital magazine app, powered by Adobe’s latest suite of publishing tools.
Is there a hotter trend in publishing than the in-house branded content agency? And what does this phenomenon mean for niche digital magazines?
Do you have any super-subscribers? A recent report in Capital New York explores the idea of digital magazine subscriptions enhanced for your most loyal readers, citing brands like People and O, The Oprah Magazine as examples.
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.