Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out that replicas are actually on the rise, and he believes industry observers closing the door on them are doing so too soon.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.
Expanded tablet use in China, growing consumer desire for quicker mobile access, and an increase in video ad viewability are among the publishing industry trends addressed by eMarketer in its latest batch of reports.
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do this so that digital magazine publishers like you can get a sense of the industry landscape – and respond, adapt, or adjust if need be.
With our blog, we aim to achieve a nice balance of posts that comprise the “Free Advice” we promise in our navigation bar. This combination includes best practices, case studies, and thought leadership to help digital publishing companies learn from each other. Another big component, though, is our effort to monitor digital trends from across
The MPA’s annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500, and the program discussions signaled a unified commitment to multiplatform publishing.
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have been reshaped for multiplatform publishing. More to the point, Doctor says, digital publishers must find the right combination of tactics to succeed in the 21st
The Economist Intelligence Unit recently released “The Rise of the Marketer: Driving Engagement, Experience and Revenue,” a new report that hones in on 2015 marketing trends for companies hoping to make some changes or adapt to the latest developments.
D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.
Social media for publishers can be a fast-moving, occasionally confusing gambit. While there’s no question that integrating a social strategy will generate more readers and revenue, there are questions about where to start. Well, brace yourself for another one: When will join other brands on Snapchat?
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just catching on!
A Lynda.com investment round announced on January 14 demonstrated a renewed commitment to both education technology and digital publishing.
Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.
At Mequoda, we believe the term publisher is just another fad. Multiplatform publishing, on the other hand, is our raison d’etre.
Howard Mittman is emerging as Condé Nast’s fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis on GQ digital efforts.
The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.
Magzter, the magazine subscription site offering thousands of titles, announced the debut of Magzter Gold on Monday, January 19. The service takes “all you can read magazines” up a notch, offering two tiers of unlimited access.
As a leading contributor to the New York Times “Innovation Report” that was leaked back in May of 2014, Amy O’Leary worked at the fulcrum of a push forward in audience development strategies. In the midst of her move to editorial director at Upworthy, the Nieman Lab interviewed her for her take on the future
With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with Time Warner in mid-2014.
Formulating subscription strategies is now one of the most important processes a digital publisher can undertake. It’s also one of the most challenging. This week, the International News Media Association listed their five “worst practices,” as it were, while studying how one Swedish media house is thriving.
eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.
Folio: has had to stay on its toes during recent strong coverage of a rapid-fire series of media acquisitions involving several publishers.
As of January 1, the total number of paid and free Apple Newsstand publishing titles had jumped to 14,536, up from 11,000 at the beginning of 2014. In spite of an at times frustrating lack of management and maintenance of the Newsstand on Apple’s part, the number of apps continues to grow.
It’s being reported by eMarketer that mobile devices account for the majority of online time in Canada.
ALM controls the legal market as a B2B publisher. Now the group is getting even larger as it’s acquired Kennedy Consulting Research & Advisory.
We’re seeing major advances in tablet technology come to life before our eyes.
Pinterest isn’t always in the conversation of the social media platforms to target for digital publishers and marketers. Facebook and Twitter tend to lead that discussion. However, the growth of Pinterest is something worth noting as it may become more significant in the future.
Social media is used by the majority of companies that understand the need to be active with their audience.
The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to create a digital magazine that fits with that process.
Hearst gave the free weekly magazine TrendingNY a chance in September with four test issues that were distributed throughout New York City by street teams. Apparently this strategy paid off as the publisher announces that it will continue publishing the magazine in April.
Time Inc. is partnering with IFTTT (if this then that) with the goal of “boosting cross-channel distribution of its digital content,” according to Media Post.
Townsquare Media bought XXL Magazine earlier this year. Now the publication is releasing a quarterly print magazine.
The Texas Tribune is no stranger to partnership. As its partnership with The New York Times comes to an end, a new partnership is about to begin with The Washington Post.
We know that desktops are still popular devices for consuming digital video content. We also know that the mobile market is growing quickly.
Existing customers already know your brand, your content, and how you operate. They don’t have as much to learn about you as new customers do.
Mobile ads aren’t just popular in America; we’re seeing mobile ad growth all over the world, especially in the money being spent on them.
How do you design your digital magazine editions? Many digital publishers took to creating replica editions of their digital magazines so a lot of attention wasn’t placed into the design of the digital magazine. However, we’re now seeing more digital magazines being designed in landscape.
The growth of digital video is palpable for many digital publishers. Video can be a desirable addition to content offerings, as digital video is being consumed on a variety of devices.
Right in time for the holidays, Amazon has released an update to its Kindle reading app for iOS. This update adds the Book Browser to the iPad app.
The Doctrine Magazine is launching from the UK music website Spiral Earth. This digital-only magazine was designed with the web in mind, and iOS app version secondly.
Time Inc., a major publisher or popular magazines like Time and Sports Illustrated, will be working on a new branding campaign come 2015.
In September, Politico announced it would expand through partnership by creating a European version of its political news site.
How do you successful drive sales and build your audience online? Different strategies are needed than many traditional print publishers recognize.
Bloomberg is developing a major digital publishing powerhouse as it sets to merge Bloomberg Businessweek and Bloomberg News.
Hearst is getting more involved in the digital world with its latest partnership.
Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.
At one point in the not-so-distant past, pundits were talking about the death of magazines. However, in regards to recent data, it seems that death is not imminent.
Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.
The Pulitzer Prize is considered one of the top awards for journalists. It’s been this way for years. Now, writers for magazines could receive the prestigious award as magazines are now brought into the mix.
Which social network do you think works best for magazine publishers who want their content to get liked? If you guessed Facebook, you guessed correctly.
Sometimes it’s easy to guess the primary audience for some magazines. Other times it’s more surprising to see some of the statistics.