Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Of the more than 100 websites I’ve worked on during the last 20 years, none has given me more personal satisfaction than Vida y Salud.
Each year, the site helps millions of Spanish-speaking visitors understand how to improve their health and the health of their families. The site’s global reach, easy-to-understand content and highly
The New York Times is reporting that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. “The new look for Jet includes brighter colors against a white background, more informational graphics, larger photos and new fonts.”
Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. “In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have given sponsored social content a whirl in the interest of scratching up new revenue. It makes sense. With millions of followers, Twitter is a powerful
MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, “Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate”.
Adweek reports that Condé Nast has had their biggest September for ad page sales in 5 years. Each year the ad page contest is held to see how many ad pages are sold in the September issues of certain publications. The contest is seen as a measurement for how the industry is doing. Adweek reports
Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just released a detailed report on how media outlets have made the transition to socially gating their comment sections.
ESPN.com made such a transition yesterday, says Poynter:
Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to “pin” their favorite articles. If you’re using the platform and are a craft or food publisher, especially. Additionally, they’ve added GPS abilities which makes for some pretty creative advertising opportunities.
All this hype about native ads gave us a chuckle in yesterday’s weekly Mequoda editorial meeting. In case everybody’s forgotten, native ads aren’t new, a fad, or even advertising’s hottest thing. Remember advertorials? Magazines have been selling them, and publishing them, for decades! Digiday’s interpretation made me laugh, saying the name switch is like “putting
Digital publishing news for Monday, July 15, 2013
Even though print magazine launches are down, AllRecipes.com has stepped up to the plate and decided to come out with one of their own. AllRecipes.com is a leading recipe website, usually showing up on the front page for just about any recipe you could possibly search on the
After three years of single digit revenue growth, I was beginning to wonder if Mequoda Group was a mature company. While we had experienced double-digit growth from our launch in 2004 through 2009, things had certainly settled down.
TabTimes is reporting that Apple has been found guilty of “conspiring with publishers to fix the price of electronic books, dating far back as 2009”.
“The five publishers charged in the case – Hachette, HarperCollins, Holtzbrinck, Simon & Schuster and the Penguin Group – have since reached settlements with the U.S. Department of Justice, but
Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying “in the company’s most recent results, sales from Barnes & Noble’s Nook business plunged 34% year-over-year, while revenue from Barnes & Noble Retail, including BN.Com, declined 10% from the same period a year ago.
Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, “Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time Inc. and Hearst magazines, with more clients on the way.”
The technology allows ads in the tablet editions of magazines, like Cosmo, to have ads or
Bloomberg Businessweek has been trying their hand at building loyalty lately through a few different personas (including an insulting shot at millennials). Their newest attempt at storytelling includes Cover Trails. According to Media Bistro, “Cover Trails are the mini-story behind how each week’s cover was made. It features thoughts from Businessweek’s editor-in-chief Josh Tyrangiel and
Next Issue, basically a Netflix for magazines subscriptions, now has over 100 titles. For $14.99 a month people get access to about 93 different publications and growing quickly. Bloomberg Businessweek, People and The New Yorker are just few of the publications available on the service. Their platform works on tablets and PCs. StackSocial, an
New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help magazine publishers leverage their print on demand technology.
Karlene Lukovitz reports, “ICG’s core premise: Since POD print (and digital) products are created and fulfilled to match
Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: “Salon is up 21 percent in net revenue from continuing operations when comparing Q1 2013 to Q1 2012, which totals about $900,000.” Due to the web traffic increase, their ad revenues and
IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. “Under a ‘Hosted Technology Group’ program, IDG will set up a LinkedIn group based on any number of IT market verticals, such as virtualization, mobile, cloud computing, and so on,” reports FOLIO. “Marketers can sign on for
Google recently let publishers know that they’ll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of content are sponsored. So how are other publishers handling this?
Digiday investigated how four digital publishers are disclosing sponsored content to their readers. One publisher they
Possibly inspired by social media and user-generated content, there’s an emerging trend in publishing and that’s co-created magazine content. PBS reports that “global media publisher Bonner Group is experimenting with co-creation at Olivia, an established women’s magazine in Finland with a readership of about 130,000.” I’ve seen user-generated magazine issues before at publications like Budget
On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three articles per day, but if the reader wishes to read more than three, they will be asked to subscribe. For now, video will remain free,
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and newspaper readership on mobile devices, but also significant growth in corporate adoption of Digital Publishing Suite” states post author, Teresa Demel. This a quite an
According to Pew Internet & American Life Project’s May survey, tablet ownership is on the rise and looks like a trend that’s going to continue. In the month of May, out of the people surveyed, 34% owned a tablet.
The largest increase was seen with people between the ages of 30 and 49, with almost
According to PwC, as reported by Subscription Site Central, “The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine industries are holding steady, and the business-to-business information market is expected to grow by 2.5%.”
Specifically, the 2% adoption rate of digital magazines will soar to
The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and monthly subscriptions will run for $2.99, while yearly subscriptions will go for $19.99. New issues will be released every Friday.
Rather than create new content, they will pull
In a recent article over on Magazine.org by Mary Berner, she states that Becky Lang is dead wrong about the future of magazines with a multitude of statistics that say the complete opposite. Print magazines audiences are up by 1.3 percent and tablet magazine audiences are up by a whopping 47.5 percent. She sites that
Site Speed Most Important for SEO?
A recent article published over on Brafton.com reports that news content readers say they won’t read your website if it isn’t fast. With 47 percent of mobile users using mobile sites and apps to read news content, four out of 10 say site speed is the most important aspect of their
Time has decided to make advertising a little more interactive and creative with a new Double Snap model. The ad would start as a regular Toyota banner at the top, and as you scroll down the ad will “snap” into a larger interactive ad, then as you scroll further, the ad will move out of
National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms (print, digital, video) that it became quintessential to have everything under the same leadership.
Chris Johns has been named Executive Vice President and Editorial Group Director,
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.
In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly
Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads.
Simon Wainwright conducted research on how consumers are adapting to the digital age and what it means for the future. While the US still dominates the market with around 42 percent of purchases
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like other forms of online advertising. Most true forms of content marketing allow users to sample content before making a purchase. Perhaps that’s the way marketing
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones
I’m a big fan of planning.
And I believe that your website is a reflection of your entire business and business model.
A visitor to your website should quickly be able to understand your mission, your audience, the scope of your content, and even how you make money.
It always surprises me that people don’t start the process
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it.
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos.
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.
Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to many headaches amid complete failure.
Are you prepared to start an online venture? Do you have the skills needed to stay relevant in Internet marketing and
Your editorial guide to making work days a little shorter
So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things
Developing new channels and partnerships gives strength to online publishers.
Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital publishers, it’s necessary to develop a digital retail network and affiliate networks so you have more sources for selling and promoting your content.
Insight taken from Dan Ambrose, online advertising expert
New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers.
Regardless of the acceptance of new online advertisements, it’s important to keep other parts of online advertising in mind as well, since it’s not just about creating media-rich advertisements
A few minutes with Clay Hall
I’ve known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a familiar voice in our community, having attended seven Summits as both participant and speaker. With the sale of Aspire Media to F+W Media, I think
Don Nicholas recently interviewed Clay Hall, the founder of Aspire Media. Earlier this summer Aspire Media was sold to F+W Media, and the interview focused on key questions related to running a digital media company in current times. Take a look at this interview with Clay Hall, in case you missed his insight on managing
Online Editor Job Available – Diversified Business Communications.
Online publishers building social media and email lists need to pay attention to these tips
It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on social media and email lists, and occasionally overlook the opportunities to subscribe.
However, there are still audience members around who want to be engaged with our
3 popular formats to consider while creating video news content for YouTube audiences
The popularity of YouTube is not new. However, some of the most popular videos have been the focal point of Pew Research Center’s Project for Excellence in Journalism. Over the last 15 months, the organization has analyzed the top-five most viewed videos each
What do you do?
Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing diversity in job titles. One of my favorite parts of this three-day program is the welcome conversation.
As some of you know, I was diagnosed with Late Onset Stargardt’s Disease back in 1992. For 18 years, there was some mild decline in my vision. Then in the spring of 2010 after five weeks on the road, my vision declined rapidly. By 2011, the vision in my right eye was beyond 20/400. My
Google’s work with semantic search may lead to better results
Google will continuously work to improve search and create content areas for everything. In case you missed the May’s roll out of Google’s Knowledge Graph for semantic search, here’s some information on the topic.
As MIT’s Technology Review states, “The Knowledge Graph can be thought of as
