The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online presence for CSPI and Nutrition Action Healthletter content, and this position will regularly measure and report on key program metrics and adjust the strategy and
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
According to Jakob Nielson, 90% of online community users are lurkers who read without contributing.
So you want more comments? Join the club. WIth hundreds of posts under my belt, I still get excited about comments.
As editors of a marketing blog, it’d be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we “do all our own stunts” as they say, so every bit of marketing advice we give out comes with a story of how we discovered it (or at least who told
The impact of content marketing
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me to focus on the ways I was communicating to my audience – yet I was unsure of the impact I was really having.
This issue is
Content marketing tips to build a bigger audience
Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at your company. They speak directly to readers through witty blog posts, metaphoric photos, and real-time replies to comments on your blog.
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including content marketing and audience development strategies.
Take a look at a few of these requirements below.
Three elements to communicate to potential investors
When developing an online business, the market you choose is important. Although the services you offer, and the methods for generating revenue may change, being part of a growth market is crucial.
There has been a rocky road for those of us who love books, magazines, and newsletters. Five years
Let’s face it, if millennials were a brand, then the “Occupy” movement didn’t do much for their image. It did however reinforce the enormity of the upcoming consumer generation and the influential pull they are having on spending and media consumption.
As a publisher, the reason this matters to you is the same reason why we
There is a power in curation. Publishers get the opportunity to show their audiences the breadth of their knowledge on a subject by providing them with the best content – and providing extra value through insight and perspective.
Curators are valuable in today’s digital world, where there is so much content that users have a hard
The nuts and bolts of protecting your content
SIPA’s quarterly Memorandums From Counsel are written by the highly esteemed law firm of Levine Sullivan Koch & Schulz, L.L.P., specifically for SIPA. With a new one due to come out shortly, let’s quickly review the Winter 2012 issue (titled The Nuts and Bolts of Protecting Your
Making new technology part of your everyday
Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is a great study in “what’s happening now.” In one of her recent posts on the Astek blog, she went through her daily routine—and this was
Ryan Stillwell, Vice President of Sales, Mortgage Success Source, LLC, Holmdel, N.J.
SIPA: How did you get into this business?
RYAN: I was a branch manager for Wells Fargo and Originated loans for GMAC. The GMAC office was shared by a company called The Mortgage Market Guide. I was asked to join the MMG team which
Murphy to explain new hiring guide at SIPA 2012
“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting his new book, Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude, Mark Murphy (pictured left)
A new product caught my eye recently, as it boasts the ability of combining “real-time product level data with click and purchase behavioral and demographic data into a single source.”
This tool is the Segment Builder from iGoDigital’s Customer Intelligence Engine. It collects the habits of customers in real-time and creates a profile of them.
Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I.
How did you come to this industry?
Circuitously. I was the international editor for Boston Metro. Then I decided on a different route and got a Masters in psychology. A job at Sesame Street followed that combined my experience in psychology and media, and I
A challenge from some SIPA 2012 speakers
Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.
1. Which of these choices is NOT on Jeanne Hopkins’ list of seven indications that your mobile marketing may—ahem—not be so good?
a. Your marketing approach isn’t local
b. You’re looking at the wrong metrics
c. Your website
Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif.
How did you get into this business?
I was doing tax returns but was not an accountant or bookkeeper. I was actually a French literature major in college. Then I started doing some writing and contract work for Bob Spidell who owned the company. The combination of writing and
17 strategic questions that your next digital publishing business plan must answer
I got a call last week from a colleague who has been thinking about launching his own digital publishing business for several years. Like most of the people who come to me for help, he has assets. Over the years, I’ve discovered that assets
It May Be Time to Get on the eLearning Curve
According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on learning and development of their employees increased by 13.5% last year. In the U.S. alone, more than $68.5 billion was allocated to external training providers.
Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management
What takes up most of your time these days?
I’ve spent most of the past year and a half integrating the acquisition of a market research company that focuses on industrial markets and wholesale distribution channels—the audience of our newsletter and website. This is our
Six valuable messages and the sessions to cover them
The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant and timely information possible. Here are some excellent tips from speakers pertaining to their sessions or keynotes.
1. “There is going to be a moment when
A Refresher Course in Good Marketing Ideas
Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just three of 20 “Low-Hanging Marketing Fruit” listed in an excellent article on Hubspot Blog last week. It’s a good refresher course for some things we
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process: 1) Identify very specific unmet information needs of a very specific audience, horizontal or vertical. 2) Discard any information need which cannot be addressed using
Ides of March is good time to evaluate role of ‘friends’
Is it still all about who our friends are? On this fateful day many, many years ago, Julius Caesar thought he knew who his friends were—turned out Brutus wasn’t such a good one after all. Facebook keeps rolling along with the activity of our
The Young and the Rest of Us
As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this from the blog Online Dominance:
“Rewarding is most effective as a retention tool, and not an acquisition tool, Britton says. [That’s Matt Britton, founder and
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that “revenue increased, in part because it served up 42 percent more ads, and in part because it was able to charge an average of 18 percent more for each ad it served.”
And right before last week’s
How did you get into this field?
Mitch [Eisen, the CTO,] and I met on our first jobs after college. Then about 6 or 7 years later in 1999 we were both between things and he called me to see if we wanted to do something together around the Internet. Our first product was not email-centric;
Songwriting Brothers Show What a ‘Small World’ Can Do
One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a book by P. L. Travers about a magical nanny named Mary Poppins. ‘He said, Do you know what a nanny is?’ Robert Sherman recalled. ‘And
Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada
What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to find a job in publishing in Toronto (more opportunities in the U.S.), I took a position with a social services agency, organizing the agency’s archives
On Awards, Content, Integration and European Privacy
It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2. We’ve been very pleased with the enthusiasm so far among members (old and new) in responding to the new categories we’re offering. What will also
You Can’t Just Rest on Your Good Scents
At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for people to try. On Saturday, I was indulging when the vendor shouted something like, “Hey everyone, get your sausage samples here! Just out of the
Google has always used your search data in order to deliver you the most relevant search results. This is why they’ve beat out every other search engine in terms of content curation and prioritization. User data, like search queries, power the search engine and allow it to come up the right answer to whatever question
Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla.
What was your first job out of college and how did you get into this business?
My first job was in banking. I worked with a major financial group for 13 years, starting as a bank teller. For much of my time I held senior positions in
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands subject matter, and ideally, is passionate about the topic. Online editors are able to churn on content that is informative and thought provoking on a
The Importance of the ‘Collide and Meet’
There’s a really interesting article on The New Yorker magazine site titled Groupthink: The Brainstorming Myth by Jonah Lehrer. He reports that when Steve Jobs designed the Pixar headquarters, he designed it so that “Everybody has to run into each other.” He said that the best creativity happens
What is the purpose of a mobile site?
There are three activities publishers should focus on while considering their mobile initiatives.
First, there is email. In May of 2011, nearly 40% of mobile devices owners reported using their device for email. And that was before more recent growth in the mobile device industry.
12 Good Reasons to Enter the SIPAwards
“To be good is noble; but to show others how to be good is nobler and no trouble.”
“Be careful about reading health books. You may die of a misprint.”
I don’t think Mark Twain was referring to awards in that first quote, but he certainly could have been. SIPA
George Washington’s LinkedIn Profile
What to Know for Building a Company East of Germany
At a reading Tuesday at the Austrian Embassy here in Washington, D.C., author Catalin Dorian Florescu presented his new novel, Jakob beschliesst zu lieben or Jacob Decides to Love. (There was some debate over whether one can decide to love, but we’ll leave that for
‘Chatting’ With Peers Can Be a Good Thing (like today)
Conversation from last Wednesday’s SIPA Twitter Chat:
What system do you use to host/run your webinars?
For webinars: @BeaconLive and @ReadyTalk thus far – what do you like about the platforms?
Used Conference America before … very reliable … anybody thought about web ex, citrix, or 24/7
I
An early spring clean-up, the digital way
We had an instance last week where a member googled herself and found a SIPA document on an unauthorized site. It was a good heads up for us to try to get the site to do the right thing and take it down. I was reminded of this
Jeska Harrington Gould, Managing Director, Research, and SIPA Europe Chair.
SIPA: What was your first job out of college and how did you get into this business?
JESKA: My first job was assistant to the post boy at a big Dutch Publisher based in central London—but it was a fill-in job before college. I decided to become
How Wary of Your Social Media Life Should You Be?
So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A
60+ hours of educational webinars await you on-demand
The education process has come a long way in a short time. Remember the days when going to a class or a library were the most popular ways to learn?
The Internet has changed that. And although school and libraries are still relevant, information seekers have more options.
Twitter Chat Example of New Keys to Innovation
“We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.”
–Neil Gabler
Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C.
SIPA: What was your first job out of college?
DAN: For two years I was a high school English teacher.
Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
I was 29 and had finally completed my
Are you looking to quit your job and start a new online business?
Content management systems saved the lives of content publishers.
OK, maybe not literally, but content management systems help greatly. They allow major customization, often within communities of designers and developers who continuously create plug-ins to make the systems even better. WordPress, for instance, thrives
Community Involvement Can Work on Many Levels
There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose, political commentator David Brooks spoke about the professional advantages of working to make your community a better one. It’s interesting that in this global age—where
Schmidt, MacKinnon Offer Small Business Advice
At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For Internet Freedom, was asked about the value of user license agreements from large Internet companies. “They can change at any time,” she said. “I’m sure
Compiling a snippet-based email newsletter means you need to create a lot more content than you may be doing currently. If your articles come from online news sources, than it’s likely you run into the need to save and categorize the information so you can adequately create articles.
One tool that helps editors and journalists