Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
The launch of MyHorseDaily brings support to all types of horse enthusiasts
MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best practices to develop a bigger online audience. This system is the 41st we have helped launched and to honor the occasion, we asked Tom Winsor,
Russell Lawson, Managing Director, Optimus Education, London
SIPA: What was your first job out of college and how did you get into this business?
RUSSELL: I actually avoided work once I finished University and went travelling for a year. I came back five years later, after having wandered through central and southern Africa and southeast Asia, got
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo briefing them on the importance of linking content.
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales and revenues will increase. It only makes sense that someone who has already purchased from you should be communicated to in a different manner than
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s been debated if top branded content suppliers should be using an open content model to drive online business, in particular, website traffic.
To supply the industry
New Program Advances Software-Generated Articles
How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a new start-up company in Evanston, Ill. (Northwestern University) called Narrative Science.
Said the article: “The company’s software takes data, like that from sports statistics, company financial
Gail Perry, Editor-in-Chief, AccountingWEB (Sift Media)
SIPA: What was your first job out of college and how did you get into this business?
GAIL: Right out of college, I went to work as a bookkeeper for a large law firm in Washington D.C. I had a degree in journalism, but I had worked my way through college
‘Seven Pillars’ Provide Foundation for Improvement
The company is called Your Business Your Future, and they want to help you build a better business for yourself. Their program, The Seven Pillars of a Better Business, will be presented by SIPA in London on Tuesday, Oct. 11. Even if you are here in the States, it’s worth
The Importance of Marketing on All Fronts
I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA member, who just this summer lost a close election for Congress in Southern California. (The interview will be out this week in the September Hotline
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather at the Mequoda Summit East 2011 in Waltham, MA this week.
The three and a half day intensive conference is designed to share the most up-to-date
According to CNN, “The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers”. CNN writer Mark Milan writes, “The tablet is expected to run a modified version of Google’s Android operating system,” and “Tribune aims to offer the tablet for free,
Sean Oberle, Publisher, Oberle Communications, Bethesda, Md.
SIPA: What was your first job out of college and how did you get into this business?
SEAN: I worked at a non-profit in the late ’80s, helping to write and edit its three monthlies. I was overworked and underpaid. I got sick of that and answered an ad for
What does this acquisition mean for content publishers?
Zagat Survey was a first of its kind.
In 1979, Tim and Nina Zagat established the company to provide a collection of ratings of restaurants by the diners who eat at them.
Throughout the years, Zagat expanded to rate anything local, from hotels and nightlife to theaters and airlines.
Reserve your place at the Mequoda Summit East 2011 now or miss out of three and a half days of best practices, case studies and successful strategies for online publishing and content marketing
It’s beginning to feel like fall in New England, which means two things: the leaves are about to change, and it’s time for
Could Next ‘Twitter’ Come Out of Fall Roundtable?
What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could re-pat, ex-pat and patdeck.) According to an article on Mashable this week, “Twitter” came out of a closed-door meeting of company executives (and with a
Amazon’s Sales Tax Battles Affecting ‘Affiliates’
The fight over whether online retailers with a physical presence in a state need to collect sales tax continues in a big way in California. The state passed a law at the beginning of the summer making such collections a requirement, and Amazon has decided to take them on. They
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.
Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on
Putting a Succession Plan in Place
According to an article in My Business magazine last year, 77 percent of business owners said they have a will, but only 33 percent have a succession plan. That’s just bad business, says Peter Bloom, an experienced business lawyer and founder of The Bloom Group, who has designed and implemented
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks.
Seven Tips to Help Leaders Make Key Decisions
“The job of an entrepreneur, manager or CEO is to say, ‘We’re taking this fork in the road, for better or worse, and it’s on my head,’” says Michael Feuer, co-founder and former CEO of OfficeMax and author of the new book “The Benevolent Dictator: Empower Your Employees,
5 tips for making your content more interesting
A key to content marketing is keeping your audience engaged.
If you’ve been feeling your content isn’t cutting it, here are five tips for sprucing up your content marketing efforts.
If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity – Register now and save
With the Mequoda Summit East 2011 exactly two weeks away, it’s time to commit to making your online content-based business stronger.
The Mequoda Summit East 2011 features:
Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: My first job was with the now defunct Office of Economic Opportunity, the federal anti-poverty agency. I worked in the Addiction Services Division, part of the agency’s extensive health program.
Interactive marketing is expected to experience significant growth between now and 2016
As the Internet evolves, so does interactive marketing.
So what is interactive marketing, and how does it relate to your online business?
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making our sessions more accessible by all in attendance.
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written back in May after the awful tornados in the South. “If social media had been on the scene a couple of decades ago, Waldo and
The Earth Is Moving and So Is Social Media
If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back window of the SIPA main office in Vienna, Va. We are about 100 miles from the epicenter of yesterday’s earthquake, so our second-floor office trembled
An informative interview with Susan Laden, publisher at Biblical Archaeology Society
The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live. In honor of the occasion, we asked Susan Laden, publisher of Biblical Archaeology Society to talk about the company and the website’s launch.
As Susan explained,
‘Just My Type’ Hits Home for Publishers
One thing that won’t change in future Avatar installments: the film’s font, Papyrus. Some internet pundits were appalled that Avatar’s poster and subtitles would use the commonplace typeface, but [director James] Cameron shrugs off their criticisms. “You know, I’m not a font snob,” he laughed. “It’s not exactly Papyrus—I
Richard Londesborough, CEO, Business Monitor International, London
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: Sports reporter in Tehran for a daily English language newspaper; a fantastic gap year job for an 18 year-old that gave me my first taste for journalism and the written word.
Has there
Content marketing has found a home online and isn’t going anywhere
It’s never too late to adopt a content marketing strategy, or make changes to an existing one.
Even with the concept of content marketing being popular within our industry, it’s important to realize that many industries have yet to embrace it.
Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models
Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are looking to make some extra affiliate income from their deal-hungry subscribers. Unfortunately, outsourced companies, like Groupon for example, take between 50 and 100% of the
A Good Start Can Go a Long Way
“Begin as you mean to continue,” Oscar-winning actress Cate Blanchett told a young questioner seeking career advice two nights ago at an interview I attended at the Kennedy Center here in Washington, D.C. “Make yourself a five-year plan; that will help you maintain patience. And you can’t make
Client consultation opportunities available
As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.
While the discussions I have with my clients take many forms,
Technology powers change in Gold Member service options
For more than two decades, I’ve based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor, John Klingel. The idea was pretty simple; for each client, I would establish a regular face-to-face full-day meeting schedule as the basis of the relationship.
Google Moves Boldly Into New ‘Construction’ Role
I once sat with Jack Kent Cooke, the late owner of the Washington Redskins football team and Los Angeles Lakers basketball team—and New York’s Chrysler Building—as he told me how he acquired the rights to own the expansion Los Angeles Kings hockey team. In his gravelly and boisterous voice,
Leslie Davidson, Consultant, Davidson Direct, Pacifica, Calif.
SIPA: What was your first job out of college and how did you get into this business?
LESLIE: After college, I wanted to save the world so I went to work for a nonprofit organization that provided seed money to help other organizations get started. I worked in nonprofits for
Yammer Helps to Facilitate Melcrum’s In-House Talk
A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in San Francisco and are two of a number of new offerings in this field. (VMware, SAP, Cisco Systems, Jive Software and SuccessFactors are also promoting
Carl Kravetz and Dra. Aliza Lifshitz of Vida y Salud support ReSurge International through Birthday Wish
Carl Kravetz, Publisher at Vida y Salud, recently celebrated a birthday. Although many people receive gifts on their birthdays, Carl decided to ask his colleagues, friends and family to give a gift to a charity he supports instead.
Carl’s hope is
Making Your Time Away Even Better
I was reminded recently of a radio talk show I once heard about vacationing where the caller thought that by going somewhere completely different she would act in completely different ways. But then a psychologist came on to say that the thing we forget is that we’re still us when
New daily deals will be offered to artists and crafters through Interweave’s FlockShop
Interweave announced the launch of FlockShop this week. According to its news release, FlockShop is a one-deal-at-a-time eCommerce site that offers special discounts on art and craft products at up to 60% off the retail price.
Although Interweave is well accustomed to selling their
Spice up your blog posts with images – and don’t spend a dime
As Sonia Simone wrote on Copyblogger, “Images are steroids for your headline.” Nothing draws the eye quicker than an image, and that’s why many blogs try to find a relevant image to match whatever article they’re posting. These photos usually give a little
Lindsay Konzak, Editor, Modern Distribution Management/Gale Media
SIPA: What was your first job out of college and how did you get into this business?
LINDSAY: I joined the Peace Corps. I taught English and worked on other development projects in Armenia; it was the best experience of my life. When I returned, I got a job as
Discover how professionals are using the popular social networking site
Are you using LinkedIn for professional reasons?
Are you using it to find employees to hire? Have you used it to look for jobs in the past?
According to its website, LinkedIn was started in 2002 in the living room of co-founder Reid Hoffman. The site officially launched
Refreshing Your Approach to Renewals
The seasons may come and go, but renewals are a constant. So here are some ideas from people who make a living at helping to generate successful renewals.
Robert Lerose, Lerose Copywriting (pictured left):
1. Put your best offer in the first effort and emphasize that it won’t get better down the road.
Subscribers
Training Can Increase Staff Engagement and Retention
At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and a new SIPA board member. “Young people want training,” she told me. “It gets them engaged in a different way. And it doesn’t have to
Utilizing space and time to connect with web users
Did you start your career as an online editor, or have you made the shift from a background in print?
In each case, there are details specific to the job. There are also similarities shared by both.
Increasing Traffic Takes More Than Good Scents
My favorite pizza restaurant, Faccia Luna in Arlington, Va., has been a neighborhood fixture for close to 20 years. The problem is that in the last five of those years, a lot of other “fixtures” have opened close by.
“Take a walk on the four or five blocks here and
Luis A. Hernandez, Director of Publishing, Thompson Publishing Group, Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
LUIS: Out of undergrad I was an intern with the U.S. Environmental Protection Agency doing some PR work about the amendments to the Clean Water Act. After a slight
Documenting characteristics of your core customer will help you target more efficiently
Before the search engine optimization process and SEO campaign deployment can take place, you need to carefully identify the associated customer demand.
Remember, the customer is the reason SEO is performed. In order to target accordingly, you need to successfully determine the needs of your
