Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance.
Increase publishing revenue with self-serve listings and more robust ad packages
The directory and listing-style content business has some pretty unique benefits. If executed correctly, this business add-on can be a
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
When we are in the process of business planning for a client, one big question we need to answer is what platforms they will publish their magazine on, going forward.
Digital publishers Hearst and Condé Nast add important pieces
We're seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst's new VP/Global Chief licensing director.
In practical terms, many publishers don’t really need a shopping cart. Many publishers have only a few products to sell. If your business offers one or two magazines, a few
A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits
Email marketing is still a powerful medium, even though some pundits have been talking about
A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.
If there's one annoyance you've probably heard from your website operators, it might be managing spam comments. They log in to begin content development, and before they can create a
Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign
Many changes come to publishing websites
