We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
We've talked extensively about the great deal that the late Apple Newsstand – missed by some and not so much by others – offered magazines: a 30% remit to stand
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic
While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn't
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.?
We've watched with fascination their efforts to not only stay relevant and viable, but also to
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and