Community Work Can Lead to Better Skills and Business
There’s an interesting—and humorous—children’s book I stumbled upon called “Mommy and Daddy Do It Pro Bono,” written by Kara and Aaron Hurst. She leads BSR’s consulting and research work on the East Coast, and he founded the Taproot Foundation, “whose mission is to engage business professionals to
Rob Nance, Publisher, AccountingWEB
SIPA: What was your first job out of college and how did you get into this business?
NANCE: Growing up, radio was fascinating to me. I fondly recall being in bed late at night as a youngster huddled up with my AM radio searching for stray late-night signals from far away. Pulling in
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Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by social media: “find the one [social media] that works for you and embrace it”—SiteLogic’s Matt Bailey gave the example of Minyanville, a publisher-plus in New
Texting Becoming Bigger Part of Business Communications
Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head of content, worries about “hard-to-reach and non-wired employees, perhaps on production lines, factories or distribution centres”—but there are lessons to be learned for external messaging
100th SIPAlert Daily Means We’re ‘Doing’ OK
SIPAlert Daily turns 100 today—100 days, that is. Not quite a milestone in the Cal Ripken consecutive games played mode (2,632) or Lincoln’s Gettysburg Address (turning 150 in 2013), but one to celebrate nonetheless. It started back on Monday, May 3, with a member profile of Robin Crumby, managing
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2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a Capital Content breakfast audience in Washington, D.C., last month. The well-attended event was co-sponsored by SIPA and the Software & Information Industry Association.
Her presentation was
Almost There: Tips for Going Virtual
The merits of attending a conference are fairly obvious—network with colleagues, attend sessions designed for your field, ask questions of exhibitors and peers, participate in group exercises, make important new connections—but not everyone can go.
Around 200 people will attend SIPA’s Marketing Conference next week in Miami, a very good number
The Secrets of Success
Here are 10 strategies that SIPA members are having success with at this current time.
1. We are investing time and resources in improving and expanding our emedia position in our markets, while building more engaged communities both online and offline.
–Diane Schwartz, senior vice president & group publisher, Access Intelligence
Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group
SIPA: What was your first job out of college and how did you get into this business?
HARGREAVES: I was a Communications/History double major in college. I interned at a local PR firm, where I wrote press releases and managed the press clipping files. After college, I
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Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something memorable?
Well, don’t feel bad. Michael Cieply wrote last week that there have been hardly any memorable lines in films in recent years. Now granted, that
‘Times’ Is a Changin’ Towards Niche-Audience Approach
“All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this highly interactive experience using our online platform.”
—Felice Nudelman, Times executive director of education
Thanks go to Matt Humphrey, CMO of BLR–Business & Legal Resources, for posting
Sports and Profits Help UCG Gain Spotlight
We first pointed out Thomas Heath’s excellent “Value Added” business column in The Washington Post two weeks ago, when he wrote about entrepreneurship—specifically a new book by Bill Murphy, Jr.
It looks like we’re going to be a weekly visitor to Mr. Heath’s column. Yesterday, he sang the praises of
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was a technical editor at EDS, editing manuals unhappily, I’ll admit. I realized that while I love journalism, I needed something more creative. So it was
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On any Level, Networking and Involvement Work Wonders
The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable lessons. For today, it’s about networking and making important connections. I attended the premiere (pictured left) this week of the new film “Fair Game” starring
SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence again yesterday. Guy Cecala of Inside Mortgage Finance Publications, Inc.—and president of SIPA—was quoted on the front page of The New York Times (and the
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen a few questions on Webinars. An interesting one involved whether it was worth it for a publisher to do “free” webinars, the reason being that
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond Magazine in my home town.
Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
When I flunked
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‘Where Do Good Ideas Come From?’ Johnson and Miami.
Last week, Stephen J. Dubner, an online columnist for The New York Times, solicited questions for Steven Johnson, author of “Where Do Good Ideas Come From: The Natural History of Innovation.” Two of the questions/answers caught my attention.
The first was probably a better testimonial for SIPA conferences—or
Ten Pieces of Advice for Entrepreneurs
“Think about the problem you are solving before you come up with the solution.” Those words of wisdom come from Bill Murphy, Jr., 39, who was the subject of a fascinating column by Thomas Heath in Monday’s Washington Post.
Murphy’s much heralded new book, “The Intelligent Entrepreneur: How Three Harvard Business
Charging for Access More Than Open/Shut Case
The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the Boston Globe’s announcement a couple weeks ago that it will split its digital news brands into two distinct websites, keeping Boston.com free while establishing a
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Cellphone Signups, Inside Tips and Best of Best Fuel ‘Miami’
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird rate expires tomorrow!)—we want to spotlight some of the accomplished speakers who are on the agenda along with a sneak peek into their knowledge.
1. Two
Podcast Gives ‘Week in Review’ a Nice Air Brush
Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself as a provider of “global news and networking services to help green business grow, covering all sectors: renewable energy, green building, sustainable investing, and organics.”
All of a Sudden, We’re Offering – and Taking – Advice
How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications you’ve read? With this audience comprised primarily of college graduates, can you believe that figure is close to 40 percent?
In new research just released by
Randy Greenberg, President/Owner, Greene (& Associates), an RMG Direct company
SIPA: What was your first job out of college and how did you get into this business?
GREENBERG: Like many students, I worked various part-time jobs while attending classes. One of these jobs was as an account executive (inside sales rep) for Tele-America, Inc., a business-to-business telemarketing
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Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President, Business Valuation Resources, LLC
Expand our definition of marketing. This means embracing the “new” such as social media, etc., but also—and I would say just as
Taking Away the Pressures to Stir the Mind
MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to do with as they please. The awards usually go to people like scientists, linguists, social historians or artists who have pushed their fields forward. The
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief of Kiplinger, said that young people have shown that they will “pay per drink. The challenge for us is to sell small pieces of information
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West Coast bank. After a few twists and turns, I became a small business lender. It was in Hollywood that I became aware of the newsletter
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Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the ‘Apps Culture,’ Pew Research Center wrote that 82 percent of Americans are now cell phone users and about one-fourth of all adults live in a household that has a cell phone and no landlines.
That’s kind of the taking-off point for
Awards Finalists Start the Creative Juices Flowing
The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best in categories that are close to our mission. Winners will be saluted on Nov. 8, 2010, from 8:30 – 10:30 a.m. at the Grand Hyatt
There’s Only One Way to Find Out. Ask (and Answer).
Apparently, lots of places want to know what I think.
In my email box now sit surveys from a lecture that I went to over the weekend, the DC Shorts Film Festival that I attended last week, and United Airlines and British Airways following flights that I
Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania
SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in mass media, back in 1993. I was a journalist for one of the most important Romanian daily newspapers, “Jurnalul national.” It wasn’t “out of college,”
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Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are on the agenda along with a sneak peek of their knowledge.
On marketing.
1. Eric Hellweg, editor at Harvard Business Publishing, will be joining Mequoda’s Don Nicholas
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules for promoting them. So today, let’s look at the Websites of 10 SIPA members making good use of video. (Special thanks to Ed Coburn for
Your Pass to Building Profitable Subscription Websites
When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles in the left column and features such as How They Rate and Alerts and Getting Started in the middle. A welcome video from the co-editor
Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School
SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this business in college. For several summers, I worked for a landscaper as a kid. One summer I decided I had had enough of hard labor
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e-books Milestone Ignites Lively SIPA Forum Chat
An interesting discussion took place recently on the SIPA online marketing forum. (This is one of the top member benefits.) It began when someone posted the item about Amazon.com reaching a new milestone, selling more e-books than hardbacks over the past three months.
“I mean, downloaded books didn’t just pass
Is Fractured Consumption the ‘Write’ Thing?
Trapped miners. Taylor Swift. Tom Brady. Binary death star.
Now that I’ve gotten your attention, Robert Lerose wrote a fascinating article in the August Hotline that deserves a second look. It’s about a new book titled The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr—and it wonders
More Dumb Things and Their Successful Solutions
Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So Should You that we started in this space last month—based on a popular session at SIPA 2010.
Denise Elliott and Greg Krehbiel, both from The Kiplinger
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