Email Newsletter Marketing Mequoda Pro Q&A

What are the best practices for different types of emails?

Post author By Amanda MacArthur
Post date December 26, 2008

[question]

Some publishers only put one story in any given issue of an email newsletter, while others publish multiple stories in any given issue. Can you talk about the differences and what might be some best practices to follow?

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[answer]

There are three email newsletter templates: Mono Topic, Multi-Topic and and Promo Email. Read Three Email Newsletter Templates & Best Practices at the Mequoda Daily to learn more about the differences and best practices for each.

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Tags best practices, email, email newsletter, email newsletter templates, mequoda, multi, newsletter, online publishing, open source software, publishers

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.