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A report shows 5 tactics are commonly executed and commonly fail A mantra that remains true across email marketing and direct mail is "the money is in the list." Email marketers are  

Rupert Murdoch's newest newspaper will likely be more risky and experimental Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new  

The rules and guidelines to making better Lead Generation Websites The Web may be confusing, but you can understand parts of it—and the more you understand, the more money you can  

Cutting through chaos to find success There is no denying it: the Internet is a confusing place. Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos. When you  

People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages With People.com's online readership soaring to more  

Rework your old content into new products in new platforms Yesterday we discussed how creating products in many platforms can boost your profit. If you develop a systemized approach to multiplatform publishing,  

How to deliver your publication in any platform Online publishing is a blessing. The metrics, production costs, marketing options and other benefits create an environment far superior to print publishing. We can  

Slow websites push visitors away; speed yours up Creating your website—or even editing it—is a complicated undertaking. Many different parts have to work together to satisfy your visitors, and ultimately, satisfy you. Yesterday's  

Posting your pubilcation's content online is not a bad idea There was a slight mistake with yesterday's daily. When our managing editor said "That means you should rarely—if ever—print an article both  

Find out how this email newsletter is raking in revenue and awards We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand  

Increase page views by focusing on repeat visitors If you're publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed. As discussed yesterday,  

Your website should have incentives for visitors to return frequently If you're like hundreds of other publishers, you're working both online and in print. But how much of your total revenue comes