Audience Development Strategy

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Audience Development Strategy posts focus on how to build a bigger online community by utilizing a number of different strategies. In this section you will find posts that combine multiple audience building techniques, blogging for audience development, descriptions of great audience development personnel and much more.

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FREE Advice Now to Grow Your Audience

Kim Mateus • January 22, 2020

“Audience development” has been an online publishing buzzword term for nearly two decades. But, what exactly does it mean—and are you doing everything in your organization, the right way, to

Magazine Membership Email Marketing: Today’s Best Email Efforts that Sell

Kim Mateus • January 21, 2020

Who wants to sell more magazine memberships with email? Everyone, right? One of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that

Subscription Marketing Tip: How to Write a Library Preview That Converts

Kim Mateus • January 14, 2020

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story

Email Marketing Services Like None You’ve Seen!

Kim Mateus • January 10, 2020

Please disregard this post if you can’t immediately answer yes to these four questions: Does your email list contain at least 100,000 email addresses? Do you want to increase your

Email Confirmation Message Series Best Practices: Grow Your List Faster Starting Today

Kim Mateus • January 7, 2020

An important tool for growing your email subscriber list is the often-overlooked Email Confirmation Message Series. We’ve all seen instances when a user comes to your site, enters a valid

Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

Kim Mateus • January 7, 2020

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

Kim Mateus • January 2, 2020

In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success

Mequoda Rocket Award: The Envelope, Please—and the 2019 Winner is…?

Kim Mateus • November 5, 2019

Our annual award for website growth goes to a financial advisory that's grown 72% in the last 12 months The Mequoda Rocket Award annually recognizes and honors the fastest growing website among

The 6 Most Important Email Analytics for Magazine Publishers

Kim Mateus • October 28, 2019

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

How to Double and Triple Email Revenue in a Few Weeks

Kim Mateus • October 16, 2019

Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single

“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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Audience Development Strategy

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