Audience Development Strategy

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers  

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

I'll make this quick because I know you're busy. You’re invited to join us on March 16 at 1pm ET for a FREE webinar, Giving Life to Your New Digital  

It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this: Is whatever you're thinking  

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins  

Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,  

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM  

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through  

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.