Audience Development Strategy

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.  

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share  

At Mequoda, we call any promotional email that features a single product or membership a Spotlight. When you're designing a promotional email, it's best to ask yourself: "how can I  

You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against. You may have been  

Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working  

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM  

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through  

Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience  

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,