Audience Development Strategy

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Audience Development Strategy posts focus on how to build a bigger online community by utilizing a number of different strategies. In this section you will find posts that combine multiple audience building techniques, blogging for audience development, descriptions of great audience development personnel and much more.

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Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

Kim Mateus • May 14, 2020

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

Kim Mateus • May 14, 2020

In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success

FREE Advice Now to Grow Your Audience

Kim Mateus • May 6, 2020

“Audience development” has been an online publishing buzzword term for nearly two decades. But, what exactly does it mean—and are you doing everything in your organization, the right way, to

The 21 Best Email Subject Lines Proven to Increase Open Rates

Kim Mateus • April 30, 2020

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share

Subscription Marketing Tip: How to Write a Library Preview That Converts

Kim Mateus • April 21, 2020

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story

The 6 Most Important Email Analytics for Magazine Publishers

Kim Mateus • April 9, 2020

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

Sell More Magazine Subscriptions Online Using the Mequoda Method

Kim Mateus • April 2, 2020

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view

How to Double and Triple Email Revenue in a Few Weeks

Kim Mateus • April 2, 2020

Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single

Email Marketing Services Like None You’ve Seen

Kim Mateus • March 18, 2020

Please disregard this post if you can’t immediately answer yes to these four questions: Does your email list contain at least 100,000 email addresses? Do you want to increase your

The Secret Email Strategy That’s Increasing New Orders for Niche Publishers

Kim Mateus • January 28, 2020

We often talk about using Six Sigma as an email strategy for selling online magazines and memberships, but it's helpful to have evidence to show it works. So today, I'll review

“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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Audience Development Strategy

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