Audience Development Strategy

The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,  

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose. News content  

One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped  

I've always adored SEO when it comes to content creation. After all, don't you want to write about the things people are searching for? Why would you write about anything  

Our digital marketing teams at Mequoda have tons of fun managing comprehensive email and web marketing programs for our publishing partners. Our services range from being strategic advisors to being  

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid  

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share  

I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do a better job  

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story