Audience Development Strategy

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Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.

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Facebook Black Hat and White Hat Practices for Increasing Post Visibility and Getting Banned

Kim Mateus • September 24, 2020

You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against. You may have been

A Successful SEO Press Release Example

Kim Mateus • September 24, 2020

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,

Email Footer Examples and Best Practices for Keeping Readers Happy

Kim Mateus • September 17, 2020

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM

How to SEO Tag Pages and Create Fast and Simple Resources

Kim Mateus • September 15, 2020

It's rare for marketers to get direct feedback from the Google Gods in regards to SEO outside of Google’s Quality Raters Guidelines and their SEO Starter Guide. But recently, Google Webmaster

58 Online Copywriting Power Words and Phrases

Amanda MacArthur • September 15, 2020

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save. As

You’re Invited to an Intimate Online Discussion Regarding Your Audience

Kim Mateus • September 9, 2020

Next Wednesday, we hope to "see you" on our audience development webinar. After all, we developed a FREE webinar based on your most-asked questions! Do you want to know proven organic

Subject Line Spam Trigger Words

Kim Mateus • September 3, 2020

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even

We Miss You, Let’s Get Together on Zoom and Talk Audience Development

Kim Mateus • September 2, 2020

Do you feel like being quarantined at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

Kim Mateus • August 27, 2020

In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success

Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

Kim Mateus • August 27, 2020

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.

“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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