Audience Development Strategy

RSS Feed

Audience Development Strategy posts focus on how to build a bigger online community by utilizing a number of different strategies. In this section you will find posts that combine multiple audience building techniques, blogging for audience development, descriptions of great audience development personnel and much more.

Free Download: Discover how to get the most out of your website traffic and turn visitors into digital dollars when you download our FREE report: How to Increase Audience and Decrease Your Marketing Budget.

See full description

Sell More Magazine Subscriptions Online Using the Mequoda Method

Kim Mateus • April 2, 2020

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view

How to Double and Triple Email Revenue in a Few Weeks

Kim Mateus • April 2, 2020

Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single

FREE Advice Now to Grow Your Audience

Kim Mateus • April 1, 2020

“Audience development” has been an online publishing buzzword term for nearly two decades. But, what exactly does it mean—and are you doing everything in your organization, the right way, to

Email Marketing Services Like None You’ve Seen

Kim Mateus • March 18, 2020

Please disregard this post if you can’t immediately answer yes to these four questions: Does your email list contain at least 100,000 email addresses? Do you want to increase your

Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

Kim Mateus • March 10, 2020

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

Kim Mateus • March 5, 2020

In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success

The 6 Most Important Email Analytics for Magazine Publishers

Kim Mateus • February 6, 2020

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

The Secret Email Strategy That’s Increasing New Orders for Niche Publishers

Kim Mateus • January 28, 2020

We often talk about using Six Sigma as an email strategy for selling online magazines and memberships, but it's helpful to have evidence to show it works. So today, I'll review

Magazine Membership Email Marketing: Today’s Best Email Efforts that Sell

Kim Mateus • January 21, 2020

Who wants to sell more magazine memberships with email? Everyone, right? One of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that

Subscription Marketing Tip: How to Write a Library Preview That Converts

Kim Mateus • January 14, 2020

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story

“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

By using this site, you agree to our Privacy Policy.

Search

Audience Development Strategy

Enter Your Log In Credentials