Audience Development Strategy

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Audience Development Strategy posts focus on how to build a bigger online community by utilizing a number of different strategies. In this section you will find posts that combine multiple audience building techniques, blogging for audience development, descriptions of great audience development personnel and much more.

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FREE Advice Now to Grow Your Audience

Kim Mateus • February 26, 2020

“Audience development” has been an online publishing buzzword term for nearly two decades. But, what exactly does it mean—and are you doing everything in your organization, the right way, to

Email Marketing Services Like None You’ve Seen

Kim Mateus • February 21, 2020

Please disregard this post if you can’t immediately answer yes to these four questions: Does your email list contain at least 100,000 email addresses? Do you want to increase your

The 6 Most Important Email Analytics for Magazine Publishers

Kim Mateus • February 6, 2020

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

Busted: 5 Myths About Email Marketing in 2020

Kim Mateus • February 3, 2020

Have you registered for Email Marketing Secrets: 2020 Workshop yet? If not, today is a good day to do so. Not tomorrow, because tomorrow you'll be busy thinking about other things,

Sell More Magazine Subscriptions Online Using the Mequoda Method

Kim Mateus • January 30, 2020

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view

How to Double and Triple Email Revenue in a Few Weeks

Kim Mateus • January 30, 2020

Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single

The Secret Email Strategy That’s Increasing New Orders for Niche Publishers

Kim Mateus • January 28, 2020

We often talk about using Six Sigma as an email strategy for selling online magazines and memberships, but it's helpful to have evidence to show it works. So today, I'll review

Magazine Membership Email Marketing: Today’s Best Email Efforts that Sell

Kim Mateus • January 21, 2020

Who wants to sell more magazine memberships with email? Everyone, right? One of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that

Subscription Marketing Tip: How to Write a Library Preview That Converts

Kim Mateus • January 14, 2020

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story

Email Confirmation Message Series Best Practices: Grow Your List Faster Starting Today

Kim Mateus • January 7, 2020

An important tool for growing your email subscriber list is the often-overlooked Email Confirmation Message Series. We’ve all seen instances when a user comes to your site, enters a valid

“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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Audience Development Strategy

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