Audience Development Strategy

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to  

Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single  

If you want to improve email capture rates, you have to know three things: What it is, and the many ways you can test to improve it. But it's always  

The best email subject lines provoke open rates and persuade subscribers to read your email newsletters There are dozens of methods, tricks and tips for writing great headlines. Unfortunately, this isn't  

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view  

Our digital marketing teams at Mequoda have tons of fun managing comprehensive email and web marketing programs for our publishing partners. Our services range from being strategic advisors to being  

Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well  

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in  

Do you know how to get people to open email? In a presentation called The Science of Email Marketing that we attended a while back, analytics nerd Dan Zarella said  

Twitter isn't just about the here and now. In social media, you could post the same article ten times a day, but your traffic would only be driving traffic to