Audience Development Strategy

Recently a publisher came to us interested in our email marketing services, in which we develop, test, manage, monitor, and react to a series of email marketing campaigns developed using  

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through  

“Hello, sailor. Can I buy you a drink?” “Do you come here often?” Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce  

If you could, you'd hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing  

Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and  

“Audience development” has been an online publishing buzzword term for nearly two decades. But, what exactly does it mean—and are you doing everything in your organization, the right way, to  

Audience development personnel have a very specific, and incredibly important job within an organization. Finding the right audience development staff can mean the difference between thousands of email subscribers and tens  

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share  

Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,  

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story