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Archive for Multiplatform Publishing Strategy

Multiplatform Publishing posts focus on the latest news and best practices in online publishing.

In this section, you’ll find a collection of Internet marketing strategy guidelines from the world’s most successful online publishing experts. You’ll also find stories on the latest news for online publishers and Internet marketers.

Free Download: Learn the secrets behind today’s most rapidly growing niche publishers when you claim your FREE digital copy of our guide to multiplatform publishing growth for magazine and subscription-based publishers, How to Increase Audience, Revenue and Profits with Multiplatform Publishing now.

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Make Your Web Magazine Better Today

In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing’s first foray into premium content, aimed at readers looking for a higher level of access to unique and exclusive patterns and advice. The web magazine provided this access through fully   Continue

Write Better Subscription Marketing Copy By Learning From the Greats

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.   Continue

3 New Revenue Opportunities to Consider Today

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:   Continue

What Does ACEM Mean, and How Are Other Publishers Following It?

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.   Continue

How One Publisher Used Marketing Automation to Turn Their Business Around

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of the successful micro-loan startup, Kiva. And Eli Broad, 185th wealthiest person in the world, and the only person we know of who has built two Fortune 500 companies in two different industries confirms prioritizing and delegating simply isn’t done enough. “The inability to delegate is one of the biggest problems I see with managers at all levels,” says Broad.
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What Exactly IS the Mequoda Method, Anyway?

You hear us talk about the Mequoda Method, and how we’ve developed it by watching the world’s most successful publishers transition from print to the digital world, but there’s so much more to it. Watch our webcast hosted by myself and our team, called What is the Mequoda Method? to find out.   Continue

Let Us Be Your Coach – Call Today

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?   Continue

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.   Continue

Put Subscription Revenue First in 2019

Publishers everywhere are seeing improved subscription revenue, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained customers to believe that   Continue

How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.   Continue

How Do You Get Started With the Mequoda Method?

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We’ve also talked about Publishers Using the Mequoda Method, and the final module in our webcast series is called, How Do You Get Started With the Mequoda Method?   Continue

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.   Continue

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

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Convert Metered Paywall Visitors into Subscribers

In the words of David Ogilvy, “a good advertisement is one that sells the product without drawing attention to itself.” When selling a web magazine, one of the best ways to do so is by giving away enough content that it sells itself, but not so much that visitors don’t convert into subscribers.

The most significant   Continue

How to Turn Samplers into Subscribers

In his book, Free: The Future of Radical Price, Chris Anderson wrote, “People often don’t care as much about things they don’t pay for, and as a result they don’t think as much about how they consume them. Free can encourage gluttony, hoarding, thoughtless consumption, waste, guilt, and greed. We take stuff because it’s there,   Continue

3 Publishers Using the Mequoda Method to Grow Their Businesses

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we’re talking about Publishers Using the Mequoda Method.

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How to Curate Library Content to Engage and Retain Web Magazine Readers

When walking in to a massive library or bookstore, it’s hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an online web library for your magazine or newsletter, and if you aren’t effectively capturing subscribers’ attention regularly, renewal rates can slip. Reminding them of what they have access to on a regular basis can increase engagement, especially if you curate the content for them.   Continue

Double Your Revenue With an All-Access Offer

How to use web editions, collections and libraries to double your revenue
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know are leveraging more than paper to increase profits.

What are they doing exactly? They’re adding   Continue

How to Create Overwhelming Value for Subscribers

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.   Continue

3 Steps to Make Your Publishing Business Worth More by 2020

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of that, your assets are being under-leveraged. Let me suggest three easy steps to unlocking that value.   Continue

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.   Continue

The 4 Words That Make or Break a Publishing Business

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.   Continue

How Can You Monetize Better as a Publisher?

In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your website, C, capturing email addresses, and E, engaging that audience. M, monetize, is another crucial strategy in making money online as a publisher, which we focus on in this week’s webcast, Can Monetization (M) Be   Continue

What is a Roundtable Event?

Publishers who are generating revenue through multiple platforms may include events on their list of products. If you’re in the B2B publishing niche, you may see your competitors throwing roundtable events and wonder, “what is a roundtable event?”   Continue

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.   Continue

Protected: Executive Council Update: Library Previews That Sell for You!

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One Thing Top Magazine Companies Have in Common

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.   Continue

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.   Continue

How to Simplify Digital Product Development and Save Money at the Same Time

In his bestseller, “Outliers,” Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product development experts out there in the universe, even in the publishing world. Let’s consider some of the digital products we interface with regularly today.   Continue

Expert White Paper Design Explained

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product.

The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. The tips that we’ll run through below can apply to either/or.
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10 Magazine Media Facts Worth Knowing in 2018

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like   Continue

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!   Continue

Haven CMS Website Wins Top Honors at 2018 SIPA Awards

Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be exact—and recently won the award for Best Product Launch/Relaunch Success at the annual SIPA conference this June.   Continue

How to Run a Roundtable Discussion

The steps to facilitating an effective roundtable discussion with roundtable discussion questions

Have you ever run a roundtable discussion?

Throughout my years in publishing, I’ve taken part in countless roundtables. During some, I was the facilitator and other times I was a participant.

Although there are many ways to direct them, my ideal approach to running roundtables focuses on the fundamental needs of the attendees.   Continue

Treat Your Content MVPs like Gold

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts.   Continue

The Mequoda Subscription Marketing Toolbox 2018

If you’re going to be an online subscription marketer, there are three things you’re going to need, in no particular order:

A content management system (CMS). Not only should it be dynamic and responsive, it needs to be conditional and respond differently to a known and unknown user. It should know who you have a relationship with,   Continue

3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you   Continue

What is a Content Management System (CMS) vs CXMS?

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.   Continue

Why Digital Publishing Will Save the Future of the Publishing Industry

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.   Continue

The Do’s and Don’ts of Free in Multiplatform Publishing

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on your website:   Continue

Multi-Platform Journalism is the New Normal

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.

Yes, the basic idea of being a journalist is still the same—finding, researching, investigating, and writing pieces that share important news and tell a story. However, how that is accomplished and what happens after an article is written are where some of the biggest changes have taken place. In the past, once a journalist finished his or her work, they’d submit to their editor, clock out at 5 p.m., and head home for dinner. The editor would publish the article on one platform, like a newspaper or a magazine, and the journalist was free to move on and begin writing another piece.   Continue

Make Your Website Google-Proof Now

Any time your website drops in Google, it’s scary. But the one thing to know is that any drop in SEO traffic will be uniform. You won’t lose traffic in one zone of your website, it will be across the board. The ebb and flow of traffic is normal and not an algorithmic hit, it’s just the price   Continue

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.   Continue

Convert Content Into Riches

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.   Continue

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.   Continue

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

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3 Ancillary Media Platforms and Revenue Opportunities We Love

Three media platforms are generating increased revenue and profits for these three publishers
If you’re looking for new ways to increase online revenues and profits, consider learning from three publishers who we consider to be doing a great job building their multiplatform media empires, The American Ceramic Society, Countryside, and Country Living. Using these three ancillary   Continue

What Is Multiplatform Publishing?

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference.   Continue

How to Simplify Your Web Management Duties

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.   Continue

3 New Tried & Tested Subscription Marketing Techniques Revealed at the May 17-18 Intensive

I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week. 
This year’s Intensive is newly updated to focus on subscription and membership revenue. The event will highlight our tested and proven strategies for increasing audience, revenue and profits. Here   Continue