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Tag: ad-free magazines

Multimedia Publishing: New Ebony Ownership Goes in Different Direction(s)

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and podcasts, and an openness to experiment with events, ecommerce, and other components.

While one major brand is pursuing that course in being reborn, another all-time title

How TIME Magazine Turned It Around With Multiplatform Publishing

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing

Last year, TIME‘s print revenue went up by 4%, and digital climbed 36%. A few years ago, we wrote a little piece called Saving TIME Magazine: or, the Future of All

Ad-Free Magazines: Prevention Takes the Plunge

Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale’s new media innovation, multiplatform strategy instincts, niche content bona fides, and other qualities make her a true titan of the industry. And now, as stalwart Rodale property Prevention joins a small number of ad-free magazines, you see a leading title take a big step in the battle against ad blocking, viewability, and other challenges of a traditional revenue model by becoming essentially a members’ only club supported by subscribers and perhaps ecommerce content strategy.