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Tag: B2C Email Marketing

15 Proven Ways Your B2C Email Marketing Can Increase Clicks and Revenue

How to pump up the jam on your B2C email marketing efforts

Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products are typically higher priced, copy is longer, and the best times to send email are typically during the 9-5ish hours.

B2c email marketing, or business-to-consumer email

What is an Email Subject Line?

Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don’t often ask the question of what an email subject line is, because they open and answer emails every day. Every time you get an email, it comes with a subject line. If it’s well-written and clever, it will cause you to open. If it’s descriptive and urgent, it might even cause you to click a link once you’ve opened the email. But for the sake of broadening our glossary of publishing definitions, let’s take this email subject line definition even further.