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Tag: bustle

Interactive Content is Being Called for in 2017

Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify

Digital Ad News: Blocking Still a Stubborn Issue

You don’t need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad blockers are being undermined by a prevalence of viewability problems, chief among them software that grows ever more sophisticated in its ability to shield readers from digital advertising.

Social Publishing Platforms: A Siren Song for Publishers

Social publishing platforms are all the rage for publishers looking to repurpose content, cultivate audience, and drive traffic, and providers’ offerings are becoming more sophisticated and specialized. Or, in Facebook’s case, irresistibly too big to fail, for now. In the meantime, other brands and publishers, like Adobe and Condé Nast, are focusing on in-house digital solutions. Let’s take a look at four recent Digiday stories that cover all of this ground.

Impulsivity and Introverts May Bring Great Deal to Table

Studies Support Workplace Conclusions From BPS

What’s great about the British Psychological Society is that their postings and opinions are based on actual studies. So when I reported on brainstorming from a study on that site a couple months ago—that it may be better to let people think of ideas on their own before coming together—it was based on a study in Texas that discussed “cognitive fixation, where being exposed to another’s idea makes it more salient in your mind and blocks ideas of other types.”