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Tag: design email newsletters

7 Characteristics of an Email Newsletter That Makes Subscribers Happy

Design email newsletters that are easy to read, share and use by identifying these characteristics of an email newsletter that people stay subscribed to.

Your email subscribers aren’t cash machines, they’re humans. How often do you feel good after opening an email newsletter that tries to sell you every step of the way? Probably never, because

Responsive vs. Fluid Design: Do You Have to Choose?

Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good idea no matter what you’re doing. When we talk about good design at Mequoda, aesthetics (as much as we love them) take a back seat to user experience. And when discussing the responsive vs. fluid design problem, we always caution publishers to not overcomplicate things by getting bogged down in industry buzzwords.

Creative Landing Pages are About More than Fancy Design

Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.

It was in tiny, light brown type on a dark brown background.