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Tag: email marketing service

Week in Review: November 19th, 2012 – November 23rd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

An Email Marketing Service is Small Business’s Best Friend

What should your email marketing service provide?

Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes of millions more people than your average direct mail sent to households at street addresses – 3.3 billion accounts, with more than 90% of Americans using email every day, according to MarketingSherpa’s Benchmark Survey. It’s faster, cheaper, interactive, trackable and more immediate than just about any communication technology we’ve ever had.

That’s why at Mequoda, getting our message into all those inboxes is one of the cornerstones of our method.

Three Examples of Offering the Right Email Message

The lifecycle email triangle is utilized by these three brands to entice further engagement

Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more likely to appeal to them.

Our content series on email lifecycle marketing provided an overall summary of the process, has discussed reward emails, segmenting and engagement. Today I am bringing examples into the conversation, so we can take a look at a few email marketing cycles that are beneficial to the consumer, and favorably used by the marketer.