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Tag: email pricing

The True Cost of Email Marketing

Tiered Rate cards can be used for calculating hosting charges, interest rates, credit card fees, the list goes on.

Email pricing for publishers, the rate they’re charged to send emails, looks a bit like how retailers are charged to process credit card payments.

In retail, two popular forms of payment processing rates are the most prevalent today: Interchange Plus and Tiered Pricing.

Retailers like Interchange Plus the best because it’s transparent, the retailer is charged a percentage per transaction. The Tiered pricing model is less transparent, but simplifies pricing by providing bucket rates. Tiered pricing also often includes lots of extra fees that aren’t accounted for in the buckets.

The cost of email marketing typically works on a similar tiered bucketed pricing model, and like retail tiered pricing models, often ends up in hidden fees you weren’t expecting.

Hearst Reactivates Past Subscribers With Email Insights

Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive subscriber database for years, but once the tablet showed up they realized they would have to market to those users differently. Elyse Dupré writes, “Converting print readers to tablet readers also helps Hearst cut direct mailing costs. So, Hearst decided to up its email marketing game and go from using email to drive engagement to using email to drive commerce and subscriptions.”

Mequoda Weekly: May 13, 2013 – May 17, 2013

Catch up on the Mequoda Daily’s blog posts for this past week