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Tag: how to build an email list

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

10 Ways You Can Be a Better Magazine Marketer in 10 Days

When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!

Being a magazine marketer is fun, because you have the epitome of fun topics to promote. Hopefully you’re working in a niche that you’re passionate about, which makes everything you promote

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.

The 8 Habits of Highly Effective Online Editors

Great online editors make for great online publishing

At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding it hard to take their print staff and convince them that online publishing is part of their new job.

Even worse, many publishers are finding it terribly hard to convince their editors that they are now online marketers as well. Not to tell our fabulous and talented writers to “get off their high horses”, but if you still have editors on your team who simply cannot comply with the new online publishing environment, it’s possible you need new editors.