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Tag: in these times

Magazine App Publishing: Success Stories and Cautionary Tales

Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.

With our Digital Publishing Trends posts, we monitor and share the most recent news, lessons, and implications for multiplatform companies like yours. Today, we’re relaying relevant articles from Talking New Media, which casts its net on the latest legacy circulation data, app launches, and niche indicators.

Content Marketing Strategy #1 – Understanding User Needs

This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using

Content marketing has become a token of the special interest media experience.

In fact, it’s been reported by the Meltwater Group that Internet marketers will be working to make content marketing a priority of theirs in 2011.