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Tag: jt kostman

Data-Driven Publishing Steers Time Inc. Digital Course

Big data is a big term, but there’s not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use the information that consumers provide. It’s that simple. Brands can take this mandate in cynical directions, but they can also improve user experience by personalizing products and tailoring content for enthusiast audiences. Data-driven publishing puts digital magazines in a prime position to do just that, and Time Inc. digital is making a push to become the best in the business, especially after hiring Chief Data Officer JT Kostman.

MinOnline recently ran a fascinating interview with Kostman – let’s start there today!

The Publishing Future: Video, Native, Data

Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it’s our job to put you in a position to do just that by providing the most timely analysis possible. Today, we take a look at five recent articles from Min that touch on the biggest issues facing the industry’s publishing future.