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Tag: landing page best practices

Landing Page Examples: Tips and Landing Page Best Practices that Convert Visitors into Customers

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on the design of the page. But I’m going to completely ignore those landing page examples because it’s my blog post, and I’m a writer, not a designer. Please see posts from my colleagues Amanda MacArthur and Aimee Graeber if you want to talk design! There’s nobody here but us writers!

A Step-by-Step Process for Discovering Keyword Competition

Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages

So you’ve painstakingly taken the time to develop an extensive keyword universe that includes thousands of keywords relevant to your audience’s search habits.

That’s great, but your work isn’t done yet. After compiling a comprehensive keyword universe, you need to differentiate between keywords by its competitive index.

Week in Review: May 30th, 2011 – June 3rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Getting a Good Read on Your Business

SIPA 2011 speakers bring their books and knowledge to the table

Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics of Peer Influence. Monday, June 6, 8:30-9:15 a.m.

“Empowering your employees doesn’t work unless you have actually designed a management framework that enables them to work together and go from, I have a great idea, to, I am actually doing something that can help customers and it is in line with the company strategy,” he said.

SIPA’s 11 for ’11: Session-Inspired Tips

Eleven More Tips and the Sessions to Cover Them

Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover those topics.

1. Get the chatbox spinning at the beginning of webinars—especially if you’re starting right after lunch. Ask registrants short questions that can be easily answered. It gets them used to the technology and involved right away. (Rethink, Repurpose and Revitalize Your Webinars: New Forms, Formats and Models, Tuesday, June 7, 10:30 – 11:30 a.m.)

Five New Books Deliver Key Marketing Insights

New Books Add Value to Today’s Marketing Discussions

Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:

1. “Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect With Customers, and Create Products That Grow Your Business Now” by David Meerman Scott.
The featured SIPF Awards Luncheon speaker at SIPA 2011 this June has responded to our new “real-time” world with this lively read. In this excerpt, you can see why we are all looking forward to his talk:

Tripling Orders from AdWords

Put an edge on your marketing campaigns by learning your customers’ language

Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it is to sell them products.

Thankfully, the Web has made it easy to learn your customers’ language.

You can learn their exact terminology by using WordTracker.

The program will tell you how often phrases related to your business are searched for in engines like Google, which will teach you your customers’ language.

Morningstar.com’s FundInvestor™ Sales Letter Landing Page Review

The Morningstar® FundInvestor™ landing page, when measured against our Landing Page best practices model, is ineffective and dysfunctional. This review is of one page on the MorningStar.com website, a link from the site’s homepage to the landing page for one of its many print newsletters.