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Tag: landing page quality score

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

Follow Google’s Landing Page Guidelines to Improve Rank – Part 2

How transparency can improve your overall landing page quality score.

According to Google, there are three main components that determine your overall landing page Quality Score. Today we’ll discuss the second component: maximizing your site’s transparency.

Why is transparency important? Transparency enables you to build trust with users. To maximize you site’s transparency, here are three areas you should pay attention to: