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Tag: Lynda.com

Google Offers Guidelines on Structured Data for Course Publishers

Google isn’t shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party
Online courses are a big business model for many publishers, so it’s no stretch to say that the announcement last week from Google about course structured data is a pretty big

LinkedIn Launches a Course Content Business Model

It’s no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning.
In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning, a subscription website for online skills training. This course business model that they stepped into is an entirely new revenue stream for them, and a new product

The Mequoda Classroom Website Business Model

The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.

Mobile Content Strategy: LinkedIn Pulse and More

Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile is tough. Audience behavior, app technology, and ad kinks to be ironed out can complicate strategy, but digital magazines and other brands must stay the course when it comes to producing quality content and tailoring it for mobile devices. MediaPost covers mobile content strategy in a few recent articles, including one on LinkedIn’s new direction with Pulse. Let’s start there today!

Publishing Industry News: Acquisitions, Launches, Staff Moves

For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million Lynda.com investment back in January.

Let’s take a look at that development as well as two others reported on in Folio: late last week.

Rodale Publishing Platforms Expand With New Sites

2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties – while branching out with new ones.

Lynda.com Investment Largest of Its Kind in Six Years

A Lynda.com investment round announced on January 14 demonstrated a renewed commitment to both education technology and digital publishing.

Subscription Websites: What’s Your Minimum Information Unit?

How many types of websites are there on the world wide web of sites?

At one time we were watching new ones popping up every day. But in the past few years, we’ve identified a solid nine subscription website archetypes for publishers to consider, depending on their business goals and their content. I’ve posted about all of the six premium (paid) models in the past few months.

3 Untraditional Publishers Who “Got It” in 2010

How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks

Defining an “online publisher” is becoming more and more vague, but we still stick to the notion that an online publisher is any company that produces online content. Five years ago, this was generally a traditional publisher that was posting free online blogs, which we referred to as a “hub”.

Now, this could be a site that only posts video blogs, or tutorials and training. For example, we consider Lynda.com an online publisher because they are publishing online information. The medium is simply a platform.

Subscription Website Archetype: The Reference Website

What is the reference website and why is it a subscription website?

The subscription website model is simple: pay-for-access.

Most subscriptions are sold on a time interval. One-day memberships generally have the highest fee, while annual memberships usually offer the lowest price and the most benefits.

Sites to Behold – and Bring in Customers

SIPA’s New Report Gives All The Latest on Subscription Websites That Sell

Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing Perspective. The report features six archetypes—newsletters, magazines, reference, application, membership and periodical—numerous case studies, an evaluation device and a conclusion. It can be found on the Members Only section of the SIPA Website.

Developing Successful Subscription Websites

Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.