
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers’ successes and setbacks, because at the end of the day, they’re still the leaders of the pack and the pace cars for media companies.
They also have the money to experiment heavily, whether with digital content or digital advertising (or both), which can be instructive for smaller or startup publishers looking for best practices and cautionary tales.
Catch up on the Mequoda Daily’s blog posts for this past week
Even when you publish a monthly magazine, it can still be hard to come up with content when you’re posting blogs daily – even several times day. Magazine content management can certainly be a struggle. The good news is that you do have content which has already been paid for, edited and published. The even better news is that you can repurpose it in a variety of ways.