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Tag: marketing landing page

Making Money With Your 404 Page

How to turn your 404 page into a basic internet marketing landing page

Ever think about how to spruce up your 404 page? How about not just sprucing it up, but also turning into a sales tool? Your 404 page can be one of the most highly viewed pages on your website. Whether it’s your error, or an error by the using typing in incorrect URLs, you 404 page isn’t hidden by any means.

Here are some tips for making a best-practice 404 “landing” page:

First of all, make sure that your 404 page directs users to your search forum. It’s very common for a 404 landing page to say something like, “Didn’t find what you’re looking for? Use our search box”. Often times, it will also have links to popular articles, just to make sure the user does take a next step rather than leaving the site.

Email Marketing with Video

Clever marketers are combining their tools to offer stronger email marketing campaigns

Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring marketers.

Video email marketing combines three online marketing disciplines: email marketing, landing page design and promotional online video. Each have their own best practices and undefined grey areas, and their combination provides an alluring challenge.