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Tag: marketing podcast

5 Event Marketing Ideas to Keep Your Attendees Coming Back

I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for you events is definitely not for sissies, don’t you agree?

Here are 5 event marketing ideas to keep your attendees coming back for more.

Surprise Surprise – Pop-Ups Work!

For the good of list-building: It’s finally acceptable to add a little “POP” to your website homepage design

We don’t like to call them popups; we like to call them “floaters”. Sounds better right? Although a Floater Order Form looks like a separate document floating on top of a website page, it is really just a layer in the HTML code.

To the user, it looks a lot like a magazine blow-in card. While printing blow-in cards and inserting them into print products is cheap, Floaters, like their Pop-Up predecessors, are virtually cost-less. Like blow-ins and Pop-Ups, Floaters can irritate users if over used or used to promote offers that seem out of context to website users.