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Tag: mobile programmatic

Mobile Programmatic for Publishers: The Latest Updates

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a foothold in this most elusive terrain. MediaPost is on top of this angle and others in some of their recent exemplary industry coverage. Let’s take a look at what they have for us this week.

Mobile Publishers: Advertising + Video Trends

eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands: