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Tag: personalized email marketing

Magazine Publishing Strategy: Tech, Email, Advertising

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That’s the crux of magazine publishing strategy – don’t make it harder than it is!

At Mequoda, we can distill all of this down to two modules: ACEM, which are the essentials, and

Does Email Personalization Impress your Subscribers?

How to send personalized email marketing messages that interest your audience

Email personalization has been stressed by many email marketing companies and consultants throughout the years. The thought was that email subscribers would feel better about email messages if they were specifically addressed to them. However, this may not be the case.