Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: print and web advertising

Niche Advertising News and Strategy for Publishers

Welcome to a special all-niche edition of our daily news post, wherein we’ll drill down on the topic of niche advertising, a crucial component of any magazine business model for enthusiast publishers.

Hybrid Media: Selling Print and Web Advertising Together

4 Key Practices and Strategies in Selling Hybrid Advertising Packages

When an advertiser buys ads from both print and online versions of a brand, the extra frequency targeted to the most active and valuable part of the audience is maximized.